Back-brain, Empirical, Inanimate, Right-brain

Deeply compares and appraises impersonal observations

artful with machines, tools, and hands; seeks action and excitement; superb tactician-seizing the moment; athletic, competitive, witty but usually not wordy; street smart; ever-thinking; can be intense with deep convictions; adaptive; find motor skilled.

The sections above are previews of Jon Niednagel’s latest book series on how each area of life relates to each particular Brain Type. For much further detail on a particular subject, be sure to check out Jon’s book on the respective topic, available upon release in the i-Store Learning Center.
The Stereotypical Particulars: Approximately 6 out of 10 sampled of each particular Brain Type will resemble the descriptions below, with approximately 4 out of 10 being atypical due to upbringing, environmental influences, etc.  These generalizations are not intended to be offensive to any particular Type; however, our aim is to equip you, the reader, with the appropriate distinctions necessary in assessing others.
Appearance: EI “hawk eyes,” piercing look, “poker face,” serious & stern countenance, clothing is kept trouble-free (what’s comfy and cost-effective) without the felt need to impress others, women dressing more masculine, not ostentatious, unpretentious.

Personality: inner intensity, short and snappy speech, concise, independent, little tolerance for the extraneous, prefers doing more than conversation, often athletic, cunning, very serious about issues personally central to self, perceptive, keen & discerning, shrewd, sly, clever, fearless, daring & risk-taking, machine & tool-oriented, impatient with logical inconsistency, often quick-tempered.

Athletic Characteristics: superior hand-eye coordination (fine motor positioning), athletic, coordinated, visually and tactically smart, “trained killer” in competition, has a tremendous desire to win, offensive-minded with high aptitude for defense, deceptive, plays by the rules unless it entails losing at which time anything goes


These are two representative examples for this Brain Type. Please note that these interviews are only provided as a sample of what someone with this design might be like. They are not sufficient for training you how to accurately distinguish this Brain Type from others. The ‘Brain Type Trainer’ video training program has a much more in-depth visual perspective and commentary for each Brain Type. The ‘Brain Type Trainer’ is the optimal training tool for learning how to accurately evaluate each of the 16 inborn designs. Visit the i-Store Learning Center for more information on how to order the Brain Type Trainer and other learning aids available from BT Enterprises.

When a Brain Type is mentioned in an i-Blog article, it is filed under the respective category.

Articles – BEIR

1/1/24 – Goodbye to Bobby Knight

1/1/24 – Goodbye to Bobby Knight

When it came to his craft, he was a legend.  The name Bobby Knight is synonymous with college basketball itself, standing arguably as tall as that of Johnny Wooden's (#8 BEIL).  Unlike Wooden, however, Bobby was a tumultuous firebrand, an explosive coach who made...

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1/1/24 – Goodbye to Bobby Knight

5/8/23 – Joel Embiid on his way to MVP

So the NBA's Joel Embiid scored an impressive 52 points several weeks ago against the Celtics.  After the game, Doc Rivers (#6 BEIR) had this to say: “The MVP race is over." Of course, the other two runner-ups for the award might disagree ... namely, Denver’s Nikola...

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Many athletes, if they knew the brain’s functioning and then could choose a Brain Type, would choose #6 BEIR.  This Type is found in action oriented, coordinated, artistic people.  They are masters with tools—scalpel, chisel, brush, or baseball bat—no matter what kind or size, tiny instrument or vast machine.  When using instruments that require the use of the hands, the BEIR is a true artisan.  BEIRs usually appear quiet and reserved.  It may take some years before anyone other than their parents can understand their mumbling—especially boys, due to the slower development of their left hemisphere.  Not often conversationalists or communicators, they nevertheless win friends, limiting themselves to a few close ones.  They tend to be fraternal and optimistic yet sometimes strongly resistant to authority, loving freedom and autonomy.  At school, they generally apply themselves no more than necessary or as much as Mom and Dad insist, preferring to save their energy for other things (like having fun).  BEIRs are realistic, independent and spontaneous.  They provide us some of the most thrilling ball games, the most daredevil exploits, and some excellent artwork.  BEIRs like to draw caricatures and express life with color and adaptability.



As with all ERs, BEIRs are caught up in the moment more than their EL counterparts or any of the Conceptual Brain Types.  Placing a high value on education and their future is often not done.  Unless an ER child develops a strong interest and discipline in formal learning at an early age, he or she will probably struggle with school.  ERs seek immediate relevancy to learning; direct application of knowledge is greatly valued.  Home-schooled ERs often seem less distracted, more motivated, and better educated.  They respond well to the freedom, varied schedules, and more personal attention.  Since ERs are interested in applying learning immediately, trade schools are often filled with these Types.  Auto mechanics, woodworking, body shop, carpentry, construction, and cosmetology appeal to many ERs.  When BEIRs develop strong study habits, they might even enter medicine, often practicing orthopedics.  Their fine-motor superiority makes them exceptional surgeons.  As dominant Inanimates with Right-brain superiority, BEIRs enjoy subjects that deal with the “logical” Inanimate world and require quick decision making.  Excelling at securities trading, troubleshooting, and coaching, BEIRs have superior tactical abilities.



Realistic BEIR children are known for their quiet, independent, risk-taking ways.  In love with excitement and susceptible to boredom, these children need freedom to explore and opportunities to discover answers firsthand.  They learn best by doing, observing, experiencing, touching, taking apart.  They seek logical explanations to the questions “how?” and “why?”.  Drawn often to the world of sports and action, coordinated BEIRs express themselves and their competitive natures with flair and accuracy.  They can be superior in athletics, having the potential to be among the top performers in many sports (especially basketball).  The mind of the young BEIR is active, planning and implementing tactics to see how it can achieve the best of situations.  BEIRs enjoy becoming absorbed in hobbies, many of which may be solitary pursuits.  Give them space, tools, logical and practical explanations, understanding, positive reinforcement, and boundaries for their own training and protection.  Study this deep, determined, and self-contained child and you will learn to motivate him or her to go far.  As a parent of a BEIR, be sure you are in charge.  As with any child, when he or she gets his own way, he is prone to self-centeredness and willfulness.  This is especially so with the BEIR, to the detriment of their behavior and attitudes far into adult years.



The free-spirited, less than verbal BEIR may be reluctant to give up his or her independence to be dependent on a Supreme Being, or to join with a congregation to worship.  Accountability may be unwelcomed.  When truth is presented clearly, however, the realistic, logical BEIR can see what many refuse to face—the fact of a Creator.  When BEIRs become devoted to God, they live their faith with great conviction and zeal.  The normally independent, isolated BEIR may be found serving in the inner city or becoming a vocal proponent of his or her faith.  Athletically gifted, BEIRs may be found sharing their faith in the arena of their chosen sport.  Through word and action, they will use their expertise to gain respect and a hearing for their beliefs.  Few BEIRs go to a house of worship of their own accord unless their convictions are authentic and life-changing.  They will find any excuse not to go, being averse to most social gatherings by nature.  BEIRs often do not sense a need for spiritual depth due to self-sufficiency and their focus on fun and the present.  With their deep Inanimate “thinking” skills, however, BEIRs have the ability to become persuasive discerners and expositors of truth.



The action-oriented #6 BEIR is often a risk-taker in life and yet cautious in relationships—especially marriage.  Being dominant Inanimates and avid realists does not help when taking the risky plunge into the untried waters of matrimony.  When BEIRs do feel their hearts being tugged, action, rather than words, is chosen to express this sensation.  This can especially frustrate Animate spouses who want love communicated verbally.  “Extraverted” Front-brainers are often the love choice of the BEIR, yet they hesitate to enter the verbal communications seen as necessary by the more outgoing.  If the Front-brained partner will give the BEIR time, he or she may find the BEIR very willing to talk, but simply waiting to be listened to.  It will, however, require patience and an attentive ear.  The BEIR male fits more easily into our society’s vision of maleness than the BEIR female fits into our stereotyped female.  However, the reward is great when the BEIR lady is related to with acceptance for the independent, action-seeking, graceful person that she often is.  Breaking through the protective shell of either male or female BEIR and finding the genuine article with all the gifts and positive attributes is a worthwhile endeavor.  Share their many interests and adventures, and they will learn to trust you and open up and communicate.



The #6 BEIR is an action-oriented person who masters the use of tools and machines.  When given the use of instruments requiring the use of the hands, the BEIR becomes a true artisan.  From the carpenter’s drill to the surgeon’s scalpel, the instrument allows BEIRs both a means and an outlet for expressing themselves.  BEIRs enjoy their freedom, experiencing it through the tiniest tool or the most monstrous machine.  Cunning and “street-smart,” they conduct business with precision.  Being perceptive and highly logical, BEIRs master their area of employment by introspecting on all the angles.  They have superior spatial logic on which they rely in their vocational endeavors.  BEIRs can excel in most any profession due to their dedication to what interests them.  They may become addicted to or fixated on whatever fascinates them, putting in long hours and losing all concept of time.  Neglecting priorities may result, as BEIRs become captivated by their current preoccuption.  Their dedication makes them great athletes, master surgeons, competent military generals, and ingenious tacticians.  With intensity and commitment, they take their work very seriously when need be.  However, they love fun and excitement when the opportunity presents itself.  BEIRs are avid thrill-seekers and, if undisciplined, may have trouble maintaining employment.

Popular Career Choices:
Construction, mechanics, machine operation, racing, aviation, surgery, sculpting,  securities trading, finance, law enforcement, criminal investigation.  BEIRs are the masters of tools and machines.



The need for continued active involvement in sports or exercise cannot be understated with the BEIR.  They have probably been active during their youth, and slowing down as they age can lead to putting on undesirable pounds quickly.  The intensity of their Inanimate “thinking” will deter their health if not controlled, sometimes leading to substance abuse, anger, or even depression.  Exercise is a vital agent in fighting these tendencies.  Since most BEIRs are highly competitive in their personal areas of interest, they can use this passion to win in achieving optimal health habits or weight control.  They may pursue these with a friend or acquaintance, having some reward for the eventual winner.  The competitiveness of BEIRs can be exceptionally strong, so all it may take is finding someone else to compete against. The BEIR will tend to find more success on shorter-term diets than long ones, but with this tendency they must be careful not to be foolish with a health-damaging, radical diet just to win.  Each of us, regardless of Brain Type, should have an ultimate goal to live a long and healthy life, not to “look good” for a short while throughout periods of life.  To accomplish this more worthy objective, healthy habits need to be implemented into our everyday lifestyle.  Exercise and healthy meals are crucial components in establishing this routine.



We are talking about the athlete par excellence, Numero Uno in many sports!  No Brain Type is better designed, cerebrally and in the use of hand eye coordination, for athletics than the BEIR.  BEIRs are often not the top sport Type or athlete when young.  Unless they are coached properly from an early age, awkwardness, uncertainty, and recklessness can characterize their performance in the formative years.  When you coach young BEIRs, your words often go unheard.  BEIRs preoccupy their thoughts, calculating or picturing something in their minds rather than translating instructions into meaning.  They learn best by doing, loving to get dirty, and performing some daredevilry in the process.  Do not expect them to answer your questions in a lengthy, articulate fashion as would an FCIL or FCIR.  BEIRs are laconic and generally answer in an inaudible mumble.  They do their talking by performing boldly on the field (unless they’ve been pampered).  Once the BEIR gets the “hang of it,” he or she has the beginnings of a great athlete.  Practice no longer becomes practice; it becomes necessary and fun.  In fact, BEIRs can end up practicing longer and harder than perhaps any other Brain Type.  Hours can seem like minutes when the BEIR gets involved in the practice of their sport.  All Brain Types have phenomenal abilities to concentrate; their areas of interest differ, however.  The BEIR excels in sports concentration.  The greatest assistance parents and coaches can provide young BEIRs is mental and emotional.  A calming influence in their lives will yield tremendous dividends.  Teach sportsmanship to your BEIRs, as opposed to winning at all costs.


Body Skill Bird

The hawk is a fair representation of the Impersonal Observers.  Starting with the hawk eyes, often a piercing look, Impersonal Observers are commonly identified by this aspect much of the time.  What leads to this consistent correlation is that these Impersonal “realists” are innately strongest in the hand-eye region of the brain and body.  When they get serious or under pressure, their eyes get intense and scrutinizing; of all the Brain Types, they are the most innately hawk-eyed, by far.

Impersonal Observers not only can develop superior hand-eye coordination and manual dexterity, but they can have vice grips for hands if necessary.  So too, the hawk can sink is talons into its prey or interests like no other.

Hawks see their prey long before their competitors.  As they soar in the sky, their vision is phenomenal.  In real life, this Brain Type group is made up of the majority of top pro quarterbacks, as well as many great point guards in basketball.  The hawk’s vision and spatial logic is extraordinary, and in real life, as athletes or inspectors, their vision is keen.  Little escapes their notice!

By nature, hawks are not very friendly, though they can be, through good nurturing and strong ethical or spiritual values.  Good parenting of these Brain Types requires teaching them to value others while extending kindness—something you wouldn’t need to emphasize as much with a dove.  Hawks are on the assertive side and will definitely defend their nests.  They also love to use their Impersonal reasoning to navigate challenging situations.

Impersonal Observers are logical pragmatists in their vocations: they’re accountants, financial consultants, securities brokers, lawyers, athletes, surgeons, salespeople, law enforcers, and so on.  They are rarely involved in highly conceptual or theoretical jobs.

• Practice tactfulness, friendliness, and warmth to others.
• Work to create harmony at home and in the community.
• Honor your commitments and promises.
• When disagreeing with another in conversation, seek to understand his point of view and mention areas of agreement before expressing areas of disagreement.
• Prepare a schedule for a week and stick to it.
• Remember that persuasive and considerate speech can move mountains.
• Communicate your thoughts and feelings more often and express gratitude.
• Make sure your intensity has a positive outlet.
• Take a step back and look at the long-term consequences of your choices.
• Consider the value of time-honored traditions.

“What is desirable in a man is his kindness.” Proverbs 19:22a

Choose some tasks that require perseverance.

Establish realistic goals.

Prepare a schedule with time frames, and then choose an encouraging friend to help you follow your schedule.

Give extra effort when logical analysis and reasoning are required.


Balance Your Type