The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

1/13/17 – How should the Packers defend Dak Prescott?

How should the Packers defend Dak Prescott this weeknd? It’ll be hard since he has what is considered the best offensive line in the NFL, including one of its best running backs, an outstanding receiving corps, and a much better D in Big D than any recent years. Plus, the Boys will be playing at home where this crowd is a heavy positive for Animate, emotional BTs. Sounds like there isn’t much the Cheese Heads can do. Well, there actually is.

For one, make Dak think, and get him out of automatic pilot and his superior visual awareness. In this optimal visual mode for him, his passes will be accurate and his body balance and runs will be superior. To negate this, throw complicated defensive schemes at him. Get his head spinning. Alter his receiver’s routes and timing where DP will be required to employ spatial logic versus just throwing to a predetermined spot. Also keep him in the pocket, maybe sending only one edge rusher, etc. Force him to throw to one side of the field while sending a rusher to the blind side.

Once again, get him out of auto-pilot. Do anything to make him think even a Packer defender after a play asking him a question that requires logical calculations the more complicated the better. We’ve many hilarious illustrations gathered over the years whereby many #1s were cerebrally short-circuited by these kinds of actions (in all sports). Also, amping his emotions will also debilitate his performance. Yes, #1 Dak handles emotions better than most, but if his emotions get too high, his vision will suffer and so will his game. There’s much more, but this a starting point. Enjoy the game!

Written by: Staff



1/12/17 – Breaking! Dak Prescott’s inborn Brain Type

Many of you have been patiently waiting since our last article on Dak Prescott several weeks ago. In the article we informed our readers that Prescott is no Peyton Manning, John Elway, or Joe Montana. His motor movements are quite different. For those who recall all the #5 QBs and their fine motor prowess, regardless the player, Mr. Prescott does not resemble any of them (not only through the eye test but also biomechanical analysis). As we asked you in the previous article, have you seen Dak throw, and run? Does he resemble an athlete relying more on big or small muscle actions? Does he appear more Conceptual or Empirical? On and on it goes, considering the many scientifically established facets of BT. Finally, have you heard him in an interview? Though he is engaging and well spoken, have you discerned whether his conversation (syntax, diction, inflection, etc.) is E or C?

After your careful evaluation, you should have determined that Dak possesses EA gross motor movements, also known as the “Dove”. He is not fine-motor like the #5 FEIR, which is normally ideal for the quarterback position (provided the coach’s philosophy matches the #5’s tactical, non-strategic mindset). Rather, as we are telling the world for the very first time, Dak Prescott is a Donovan McNabb BT (which does not mean they will play exactly alike). Dak Prescott is a #1 FEAR.

Let’s for a moment consider the legacy of Donovan. He played in six Pro Bowls, and in his career passed for the equivalent of nearly 20 miles. He had one Super Bowl appearance, though was unsuccessful in winning one. One author goes on to say of Donovan, “McNabb has many faults, of course. He’s been known to miss an open receiver, abandon proper footwork, and to rush his throws to the point where they end up in the dirt.”  On a more positive note, another author writes, “Almost 30,000 total passing yards, 194 passing touchdowns, 3,109 rushing yards and 26 rushing touchdowns. Also, he leads the Eagles franchise with most wins, passing yards, completions, and touchdowns. Not only are these stats extremely respectable, but take a look at what he has done for the Eagles franchise.”

Yes, all this is true enough, and McNabb will be remembered as an exceptional player. Mr. Dak Prescott, too, has the same inborn BT potential, and could conceivably be a Donovan McNabb 2.0. Meaning, he could be an even better quarterback (particularly if coached correctly). A strong arm, able body, and physical toughness all combine together to make Dak Prescott a fundamentally sound quarterback. Not only that, he’s got a good head on his shoulders, or as Niednagel himself likes to put it, “Good neurons.”  Dak is cool, calm, and collected, attributes that are key for a #1 FEAR to be successful at the QB position. Without mentioning other past #1 NFL QBs, who didn’t fare so well, just remember individual neuronal conditions often make the difference between success and failure.

And get this. Former Super Bowl-winning head coach Jon Gruden (#15 FCIL) has spent some time with Prescott, having this to say about him, “He had some Donovan McNabb-like qualities. I coached McNabb in the Senior Bowl when he was coming out of Syracuse. Similar size. Similar option football background. And I think you’re seeing a little Donovan McNabb, dual-threat, physical stature-type traits throughout the preseason.” Even without the x-ray vision insight of Brain Type, Gruden was able to pick up on some of the innate similarities between the two #1 players.

And so, a bright future may lay in store for Dak. The game of football is changing, for sure, and FEARs are seemingly beginning to jump on the running-game bandwagon that is becoming more commonplace in the NFL these days. As Gruden pointed out in the source article, Dak possesses “dual-threat abilities,” and if he can suppress his Animate nerves (that can succumb to big-time pressure) and utilize these amazing God-given abilities, the Cowboys should have themselves a franchise player for many years. Again, Dak will not be a Peyton Manning, John Elway, or Brett Favre, but he could very well be a respectable player in his own right.

As an aside, there is in fact a #5 playing QB in college right now. But this, friends, is for another time. We’ll have to leave you hanging for now! 🙂

We leave you with some basic criteria necessary for QB success, especially at the NFL level:

  1. Inborn design (BT). Why the brain and body work the way they individually do for EACH person

–energy level, perceiving, reasoning, deciding, vision (tunnel vs peripheral)

  1. Brain health .2 aspects:  a. nature (N)  b. nurture (n)

(N: inherited condition dopamine, serotonin, GABA, etc.; n: concussions, drugs, diet, sleep, etc.)

  1. Athleticism, coordination, speed, etc  N & n
  2. Coaching (body & brain/ mind).  N & n
  3. Stature: hand size, height, weight, etc.


  1. Coaching the physical
  2. Coaching the mental  (learning the game)


Written by: Staff
(click for source)


1/11/17 – Dontari Poe becomes a 350-pound quarterback

Have you ever seen a 350-pound quarterback? We haven’t either, but last week Chiefs defensive tackle Dontari Poe became just that when he leaped into the air and completed a play that’s been labeled, “The Hungry Pig Right.” It’s an actual play, and that’s what it’s really called!

When Poe first accepted the snap, of course, everyone assumed he would run the ball. He did, for a moment, which fooled everyone on the Broncos defense. Instead, however, he jumped. “The leap was utterly spectacular,” writes one author. “The biggest man on the field went airborne, and for a moment, time stood still.”  Now a good 6 inches off the ground, Poe threw the ball to the end zone to tight end Demetrius Harris, who was wide open and awaiting the toss. Poe’s throw looked more like a jump shot in the NBA, but it was accurate! Everything … the pass, the reactions before the throw, his jump, his weight … all is vintage one particular Type.

But first, watch an interview of Dontari Poe.

Now, watch the play for yourself.

Yes, Dontari Poe is a vintage #1 FEAR.

In our next article we’ll tell you a little more about Dak Prescott. Stay tuned!

Written by: Staff
(click for source)


1/5/17 – UFC’s Ronda Rousey falls flat to Amanda Nunes

Hey what’s one sport you rarely see mentioned on the BTInsider? That’s right, UFC fighting! Today, however, is your lucky day!

Did anyone catch the humiliating fight last week between Ronda Rousey (#13 FCIR) and Amanda Nunes? Rousey was stopped 48 seconds into her first fight in 13 months, losing to the bantamweight champion Nunes. “Rousey never managed to get her footing against Nunes, who rocked Rousey with her very first punches. Rousey showed little defensive acumen as she staggered and stumbled backward with Nunes relentlessly pursuing her and landing 27 punches in the brief bout.”

Nunes, clearly not lacking her pride, stated, “I knew I was going to beat Rousey. I’m the best on the planet.” She also stated, “That’s it for her. For sure, she’s going to retire.”  It’s rumored that Rousey, the biggest star in the women’s game, is considering retirement shortly before her 30th birthday.

Do Nunes words sound like any renowned and confidant fighter of the past, who also happened to float like a butterfly, sting like a bee, and punch like a jackhammer? She not only sounds like Ali, but she’s also innately wired as was he, being a #1 FEAR. Does this now make any more sense why she pummeled Rousey? As all BT students know, though the #1s are born with the gift of gab, they also come designed with the most powerful muscles within humans; they are the definition of brawn especially when they give it the attention.

Check out the interview below of Amanda Nunes to see her Animate, #1 design. She’s very expressive and outgoing, exuding a cocky confidence not unlike fellow #1 Muhammad Ali. Remember, with her powerful gross-motor skills, high energy, and Right brain dominance, she’s ideally designed for the UFC arena. The #6 or #13 may out-think or out-strategize her, but when it comes to brute force, Nunes is queen of the ring.

Written by: Staff
(click for source)


1/3/17 – The “outgoing” businessman, Shaquille O’Neal

Some continue to ask us, “How is Shaquille O’Neal a #6 BEIR? He’s so goofy and outgoing.”  While we’ve answered this question in detail many times before, let us remind our viewers, especially the new ones, of a few important points regarding the 7-foot superman. Jon Niednagel first spotted Shaquille during his transition from high school to college hoops at LSU, immediately noticing his uniqueness. O Neal was fierce, nasty, extremely coordinated, hawk-eyed, and perhaps most telling, fine-motor-skilled. After all, just look at his hook shot. Unlike your gross-motor Magic Johnson (#1 FEAR) and others, Shaq then and now has never had quite a true hook shot. His shot, in fact, has always relatively been a mere wrist-flick. Although at the time Niednagel had never met Shaquille, after careful observation, he met his motor-skills and other Type-identifiers, and soon realized that the young, big buck was a #6 BEIR. In turn, Niednagel predicted (telling 3 NBA teams) great things for the 7-foot center, a prediction that he never would have made for most of the other 15 BTs Of course, looking back, those predictions came truer than blue.

In terms of his “outgoing” nature, remember that BTI no longer uses the term introvert and extravert, largely due to this exact misleading misunderstanding (Back brain vs. Front brain dominant). O Neal was the oldest of three siblings, and their family moved often (even to Germany for a time), which is a recipe for any Type to have a more outgoing nature. (Also, both of Shaq’s parents are Front-brained another strong influence for offspring outgoingness/ extraversion.) In junior high in Germany I fought kids all the timesays Shaq. I had such a bad temper, I almost got thrown out of school. A few lickings from my dad got me out of that scene. He wore me out with a paddle. It’s commendable to see Shaq’s father kept the feisty #6 in line!

Lastly, if this isn’t enough to convince you, consider other “extraverted” #6s including Bill Walton, Gary Payton, Pete Rose, John McEnroe, and Bobby Knight.

Since Shaq’s draft in the early 90’s, Niednagel has had innumerable opportunities to validate his BT. He personally spent time with O Neal’s college coach, the venerable Dale Brown (#7 FEAL). This tell-it-like-it-is BT gave 1 example after another that, yes, Shaq was exactly as Niednagel had written. Also, Jon worked for an NBA team where Shaq played and reams of other #6 attributes were exposed. And finally, though much more could be said, please remember how nurturing can dramatically affect persona. The more a Back-brainer is forced to talk, the more he or she will activate the frontal lobe. This not only affects communication style but one’s actions.

This is a reason why we at BTI are disillusioned with all the non-scientific personality, psychological approaches permeating our world. Even the popular yet unreliable Myers-Briggs falls prey to a spurious questionnaire and self-evaluation approach, which is essentially intended to make one feel good Conversely, BT is intended to reveal who you really are, both in brain and body, not a day-to-day changing persona. BT’s goal is to make us all better people by revealing reality, even if it’s painful as we balance out are rough edges.

And now, finally getting to our article, Dwayne Wade (#2 BEAR) of the Miami Heat had a hilarious story to share recently regarding Mr. O’Neal, this time touching upon his business-sense. Yes, as we have written several times about in the past, BEIRs can also be shrewed businessmen (ala Michael Jordan). Back when Wade and O’Neal were teammates for Miami, Shaq was all business, on and off the court. Shaq was always talking business,” says Wade. “He came up to me one time, I’m not going to say where, but it was during the playoffs in a very big game on the road and it was maybe five minutes before we were going to start our pregame meeting and then we were going out to warmup, so maybe it was a half hour before tip-off. I happened to be sitting next to him in the locker room because it was a real small locker room. He turns to me and he says, I never should have turned that deal down. I was like, What are you talking about? He said, It was the biggest mistake of my life. I’m not going to mention the company, but I asked him why. And I remember his answer was so off the wall, so incongruous. We’re getting ready to play a huge game and just out of the clear blue sky he started talking to me about a business deal that he rejected. He said it was the biggest mistake of his life.”

Too funny! The dominant Inanimate Shaq couldn’t stop thinking about the deal, even before playoff game time! Like the #14 BCIR, their brains never shut off ruminating on inanimate subjects thinking issues. The only time a #6 can shut it down athletically is to transition into the front of the right brain, the visual region. This is the zone which many #6 athletes have a tough time accessing. Their never-ending analysis of matters doesn’t allow them to tap into the non-thinking, vision alone neurons. The great #6s, like Bird, Jordan, Gretzky, et al, all learned to modulate their analysis, much of the time. And by the way, most #6s have a tough time sleeping. You now know why.

As a side note, this is one reason why #6s don’t make top-notch quarterbacks. Unlike their care-free, vision-first #5 FEIR cousins, BEIRs can tend to over-think before throwing the big pass, getting them into trouble (and hampering their spatial vision).

Written by: Staff
(click for source)


12/30/16 – The deaths of Carrie Fisher and Debbie Reynolds

This week saw the heart-rending deaths of two notable women who were also mother and daughter to one another. On Monday the world mourned for actress Carrie Fisher, daughter of Debbie Reynolds, known for playing Princess Leia in the original Star Wars trilogy. The very next day, Debbie herself sadly passed away from a stroke, or what some might say a broken heart. Reynolds’ son, Todd Fisher, said the stress of his sister’s death “was too much” for Reynolds. “She said, ‘I want to be with Carrie.’ And then she was gone.”

Both Carrie and Debbie were #13 FCIRs with personalities that differed and possessed similarities. Both were outgoing, smart, spry leading ladies who could hold their own. Reynolds, however, portrayed more of a smiley, “feeling” demeanor than Carrie, whose humor was often dry, especially as she got older. It’s no secret, of course, that Fisher suffered from substance abuse for many years. In fact, she “smoked pot at the age of 13, used LSD by 21 and went through electroshock therapy to treat her mental health issues.”  She was diagnosed as bipolar at 24 (more common among #13s than any other design). She was brutally honest about her condition, however, writing several books and helping thousands of people deal with their mental health issues.

Carrie’s father, Eddie Fisher, was famously known for leaving Debbie and marrying actress Elizabeth Taylor (#11 FCAL).

Our thoughts and prayers go to the friends and families of these two memorable, talented women.

Written by: Staff
(click for source)



12/23/16 – Goodbye to the lavish Zsa Zsa Gabor

She was famous for her glitz and glamor, and knowing her inborn design, it comes as no surprise whatsoever! On Sunday, actress Zsa Zsa Gabor (#1 FEARpassed away at the ripe age of 99 years old. The native Hungarian was married at least eight times, calling everyone Dahlink, and “flaunting a diamonds-and-furs lifestyle” she “played the coifed platinum femme fatale in plunging necklines in dozens of film and television roles.”  She once stated, A girl must marry for love, and keep on marrying until she finds it. And again, “I have learned that not diamonds but divorce lawyers are a girl’s best friend.”

To be sure, Gabor was no top-notch actor, but made herself famous by winning Miss Hungary in 1936. Yes, when it comes to non-#13 FCIRs in Hollywood, especially the Empirical #1s who are far-too grounded in reality and common language (and thus do not make Oscar-performing actors), we have pointed out time and again that these BTs often get their foots in the door via another venue, like singing (ala Jennifer Lopez) or simply being rich and/or attractive (ala Paris Hilton and Pamela Anderson).

Do you remember another funny fact about #1 FEARs? They tend to get into trouble for being physical when provoked, and Zsa Zsa was no exception! But before we consider Zsa Zsa’s episode, did you see where number-1 2015 NFL draft pick and QB Jameis Winston (a #1 BT, too) head-butted an opponent in Sunday’s game!? Not only is this action bizarre and unheard off for an NFL QB (or any QB even pee-wee ball), Jameis did it at a crucial time of the gam, hurting his team. Yet when emotions overcome logic, the gross motor #1′s often revert to body actions. They can easily retaliate physically more than words. Catch this Youtube for further context:  https://www.youtube.com/watch?v=_SdgRleuTD8

Getting back to Zsa Zsa, in 1989 she was arrested for slapping a police officer who had pulled her over for a traffic violation (she also had an open vodka bottle in her Rolls-Royce Corniche convertible). In court, she reportedly took the stand and, “by turns haughty, coquettish, weepy and coarse, spoke of Gestapo tactics in Beverly Hills. The judge gave her 72 hours in jail.”

And of course another well-known tendency of the #1 is their penchant for buying, buying, buying! And yes, giving, giving, giving! Gabor reported possessed a multi-tiered clothes closet that was 30 feet long, 12 feet deep and 14 feet high, containing roughly 5,000 garments. Except for her favored gowns, all her clothes were “given to charities and replaced with a new wardrobe from time to time.”

And lastly for Zsa Zsa, “I always liked parties. You meet people; you can have fun.”

Yes, with their big hearts and big egos, rich #1s become quite the quandary! Fortunately for Gabor, most of those who knew her will remember her for her carefree, loving, and giving side.

Written by: Staff
(click for source)


12/20/16 – So why did Horace Grant wear those ugly goggles?

Michael Jordan (#6 BEIR) is as familiar a face as almost anyone on the planet. Still, there was another Chicago Bulls player whose face most of us probably remember as equally well. It was frequently covered in goggles, in fact, and that should quickly bring one name to your mind … Horace Grant.

They were big. They were ugly. But for Horace, his goggles were worn for a purpose. No, it wasn’t just to see more clearly. In fact, after laser surgery, the once legally blind Grant says he didn’t need them at all. So why did he wear them? “I had grandparents and parents come up to me and thank me for wearing them,” he says. “Their kids and grandkids would get made fun of by wearing protective eyewear playing sports, so I kept wearing them to help make it cool to wear goggles for the kids.

Grant played 17 seasons in the NBA before retiring in 2004, winning four titles three with the Bulls and one with the Lakers. He was the quintessential #2 BEAR power forward who possessed a quality jump shot and played the game with gross-motor finesse. Remember, #2s typically love children, so it’s no surprise to learn that Mr. Grant would go to such lengths to encourage them!

Written by: Staff
(click for source)


12/19/16 – Ray Lewis meets with Donald Trump

So, what’s it like when a #5 FEIR former superstar athlete meets a future #15 FCIL President of the United States? Well, let Ray Lewis tell you.

Last week, the former footballer met with Donald Trump in the famous Trump Tower to talk inner city restoration, and he went on ESPN’s “The Herd” to talk about it. You can watch the video below. Lewis tells it like it is, and said he would meet with anybody, anytime, if it meant a better future for his 4 boys. Be sure to catch the candid interview.

Written by: Staff


12/16/16 – Getting to know Jimmy Stewart and Donna Reed

It’s Christmastime, and one film that is watched over and over and over again every year is the lovable classic, “It’s A Wonderful Life.”  Starring Jimmy Stewart and Donna Reed, this movie reminds us to appreciate our imperfect lives and the people who love us.

Stewart was a calm and collected #13 FCIR whose warm personality at times resembled a #11 FCAL. Few people know that on March 22, 1941, and before taking his role as George Bailey, Stewart was drafted in the U.S. Army. At the time he only weighed 130 pounds, but asked that they change his weight in order to serve. “I’m proud to be here,” he said, “and to do my very best for the U.S. Army.”  He was already an experienced pilot by then, and in 1943, Jimmy led a raid on Germany’s big naval base at Kiel. He flew several combat missions, in fact, and led multiple groups at times with hundreds of men. “He was calm under pressure,” said a fellow soldier, “and inspired confidence in the men. And he could be a disciplinarian.”  As an actor, Stewart was unprecedented.  He could act as though he was not acting, and possessed a warm and reassuring demeanor that won peoples’ hearts.

Donna Reed, on the other hand, was a classic #11 FCAL, and she certainly brought that same personality into her role as Mary Hatch Bailey. Kind, motherly, and seeking a simple life of marriage and family (ala Audrey Hepburn), Reed’s portrayal of Mary Bailey was “as moving as it was believable.” Years later, she starred in “The Donna Reed Show”, which received criticism from feminists for its rosy portrayal of a contented house-wife taking care of her family. “Reed’s character, Donna Stone, is a loving mother and wife, but also a strong woman, an active participant in her community, a woman with feelings and a sense of humor. According to many of Reed’s friends and family, Reed shared many similarities to the character that she portrayed on screen, implying that the fictional Donna Stone was a near-identical copy of Reed herself.”

In an age of so much suffering around the world, even as it was back in 1946 when the film was released, “It’s A Wonderful Life” stands as a beautiful reminder of how much we have to be thankful for. With God’s gifts of clothes on our backs, a roof over our heads, and food on the table, it truly is a wonderful life.

Written by: Staff