The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

4/16/19 – Tiger Woods wins the Masters

They are athletic, smooth, loose, and flexible, but on the PGA (and LPGA) tour they’re nearly non-existent.  Only a couple of well-known men with this Brain Type have in fact ever played on Tour (to our knowledge), and these men have been Vijay Singh and, yes, Tiger Woods.  Due in large part to this flexibility and coordinated motor-skills, the #10 BCAR, like Vijay, can play well into their older years (as can the #2 BEAR, ala Ernie Els).  And so, when Tiger Woods pulled off another victory at the Masters Sunday, those with the knowledge of Type weren’t altogether surprised!

Yes, Woods has been a bit of an unpredictable anomaly.  Though a “loosy-goosy” BCAR, he spent his first decade on Tour swinging like a ticking time-bomb.  That is, Tiger swung with such force, quickness and power that no human body could long endure (the human back, in particular).  This author remembers Jon Niednagel often saying many years ago, “He is just not gonna last,” and that is exactly what happened.  Back surgery after surgery brought Mr. Woods to his knees, literally, but in his later, wiser years, Tiger has held-back his back, so to speak, and yesterday proved once again that one can win by playing smarter, not harder.  Tiger’s approach game, and putting, were exceptional, and the adverse weather conditions kept the competition at bay in what led to another green jacket for one of golf’s greatest champions.

Another thing that may have helped?  After two bogeys on the 4th and 5th hole, Tiger’s caddie, Joe LaCava, reportedly started cursing out his player.  Woods then apparently ducked into a restroom and did the same to himself.  Yes, the #10 got ticked, and if you know anything about #10s, they can get pretty aggressive when they’re ticked (think of Moses slaying the Egyptian, or beating the rock).  Tiger stepped out, threw down a few birdies on the back 9, took back the lead, and the rest is history.  “Never lose the tenseness, but be loose out there. Don’t carry the weight of the world on your shoulders,” LaCava told Tiger.  For a #10, that’s some good advice!

Best of all, Tiger seems to be enjoying himself more, turning into a truer-bluer #10 we all know is deep inside him. (For one, the dominance of his #13 father’s oversight altered some of his natural #10 proclivities.)  “He’s high-fiving people, he’s talking to people, he’s signing autographs,” LaCava said. “He’s much more fan-friendly, which I think is awesome. He’s great with the kids, talking to guys in groups more … and everybody out there is pulling for him. How many guys did you see sitting there waiting for him on 18?”

Written by: Staff
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4/8/19 – The clash between Barbara and Nancy

If you’re a Brain Type enthusiast, you probably can list the Brain Types of the last 10 or so U.S. Presidents.  You have Donald Trump (#15 FCIL), Barack Obama (#13 FCIR), George W. Bush (#15 FCIL), Bill Clinton (#15 FCIL), George H.W. Bush (#11 FCAL), Ronald Reagan (#15 FCIL), Jimmy Carter (#16 BCIL), Gerald Ford (#15 FCIL), Richard Nixon (#7 FEIL), Lyndon Johnson (#5 FEIR), and John F. Kennedy (#15 FCIL).  However, could you list the Brain Types of the last 10 or so First Ladies?  We won’t name all them right now, but we will focus on two particular women who, although smiley, friendly, and dominant Animates, clashed with one another for reasons no one is exactly sure why.

Ronald Reagan’s Vice President was George H.W. Bush, of course, who was married to wife Barbara.  Nancy was Ronald’s bride, and Nancy was not Barbara’s friend.  In fact, some say she detested her.  In the new book, “The Matriarch,” Barbara told author Susan Page of Nancy that, “She hated us. I don’t know why, but she really hated us.”  When H.W. Bush was asked why Nancy didn’t like him or his wife, he too simply replied, “I don’t know.”

Author Susan Page speculates herself why there was such hatred on Nancy’s part.  She writes that Nancy and Barbara “were so alike, and so different. … Somehow, too, each managed to feel superior to, and also threatened by, the other.”  We think she’s on the right track.  Remember, Nancy was a #11 FCAL while Barbara was a #3 FEAL.  While the two inborn designs are different in many respects, they are also very similar.  Both being immensely emotive in Q3 (LPFC), attaining public approval is actively sought.  Also, the #3 and #11 inborn female designs are both mother hens and highly protective.  These BTs can be excessively insecure, and both can hold deep offenses that often times are not quite logical.  Or, they may just be a bit childish.  “Nancy was disdainful of Barbara for her sturdy figure, her matronly clothes, and her blunt manner,” Page writes, while “Barbara was disdainful of Nancy as brittle and shallow, and as a mother who had failed to forge a close or even functional relationship with her children.”

It seems the divide was largely Nancy’s doing, as Barbara is said to have “admired Nancy’s slender figure, the grace with which she wore stylish fashions, and the open devotion she commanded from an adoring husband.”  To be sure, the Empirical #3 is more apt to forgive and forget (they live for today), while the Conceptual #11 doesn’t forget the past quite so easily.  Nancy was deeply bitter for reasons only she may fully know, and that’s too bad for both her and Barbara.

Page claims that Barbara wrote in her diary, “I will not treat her [incoming Second Lady Marilyn Quayle] as Nancy Reagan has treated me.”  If that’s true, good for Barbara.

Written by: Staff
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4/3/19 – The charitable Warrick Dunn

Those who know him say he’s one of their “favorite people,” a man who works harder off the field for other people than he did on the field as a professional athlete.  Former NFL superstar running back for the Buccaneers and Falcons, Warrick Dunn, recently gave away his 145th home, something he has been doing for years now to needy families through his nonprofit charity, Warrick Dunn Charities.  Dunn, a #2 BEAR, lost his mother, Betty Mothers, when she was shot and killed during a robbery attempt years ago.  She never owned a home, and Dunn says he now channels his energy and passion by giving away homes to single parents like his mom who are trying to provide better for their families.  “These women can’t be my mother … In a sense, I live through them. My dreams come through them,” said Dunn.

The dominant Animate Warrick was a talented running back who played in the National Football League for twelve seasons and earned three Pro Bowl selections in his career.  In 2007, he also founded Athletes for Hope along with such notable names as Andre Agassi (#5 FEIR), Muhammad Ali (#1 FEAR), Lance Armstrong (#13 FCIR), Jackie Joyner-Kersee (#2 BEAR), Mario Lemieux (#6 BEIR), Alonzo Mourning (#6 BEIR) and Cal Ripken, Jr. (#6 BEIR), a charitable organization that helps professional athletes, sports industry professionals and fans get involved in charitable causes.

Written by: Staff
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4/1/19 – Michelle Wie is tying the knot

Did you all hear that golf’s Michelle Wie is getting hitched?  The #9 FCAR ladies golfer is head over heals for the young man who proposed to her recently, writing on Twitter, “Never have I met someone that lifts me up on a daily basis, yet grounds me like he does. He is my best friend and my one great love all wrapped up in one. Calling our parents right after and seeing the joy in their faces had to be one of the happiest moments of my life 😍😍 My person, I ❤️ you with every molecule in my body. #WieGoesWest.”

Wie goes West?  Yes, in case you didn’t catch the hint, Michelle is tying the knot with Johnnie West, son of NBA legend Jerry West (#6 BEIR).  Johnnie is currently serving as director of basketball operations for the Golden State Warriors, and although he hasn’t yet been Brain Typed, we may take a look soon and let our viewers know.  At any rate, wait till the happy-go-luck Wie really gets to know her no-nonsense father-in-law!  Yikes!

Also, did you happen to notice the “every molecule in my body” statement by Michelle?  How’s that for the love-and-be-loved, romantic, idealistic #9?  Gotta love it!

Written by: Staff
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3/27/19 – Alex Trebek battles pancreatic cancer

You could say he is the most watched #15 FCIL on television, and that’s saying something.  Every week night since 1984 you could see his face, even if one just happened to be quickly flipping through channels.  “This Is Jeopardy” has become as familiar as any phrase on national tv, and it’s astute, relentless, no-frills host has been going strong like Old Faithful.  Yes, Alex Trebek has run his award winning show for more than 30 years like a well-tuned, carefully-crafted political campaign, and if he had ever decided to run for President, we would likely be saying we’ve now had seven #15 presidents from Dwight Eisenhower to Donald Trump! To say #15s are the consummate CEOs is clearly an understatement.

But now the unflappable game show host is facing his greatest challenge … stage 4 pancreatic cancer.  Alex wanted to tell viewers himself, however, so he released a short video recorded in his Jeopardy! studio last week in which he poignantly stated, “I’m gonna fight this.  I’m gonna keep working … and with the love and support of my family and friends, and with the help of your prayers also, I plan to beat the low survival rate statistics for this disease.  Truth told, I have to, because under the terms of my contract, I have to host Jeopardy for 3 more years!  So help me!  Keep the faith, and we’ll win.  We’ll get it done.”

Now that is how a stalwart #15 approaches his mortality!  When asked a year or so ago about someone who might replace him, Alex replied, “It’s probably going to be a woman, somebody younger, somebody bright, somebody personable, somebody with a great sense of humor, so I nominated Betty White.”  How appropriate, knowing White is a bubbly #9 FCAR!  Reflecting on his life, Trebek again stated, “My life has been a quest for knowledge and understanding and I am nowhere near having achieved that.  And it doesn’t bother me in the least. I will die without having come up with the answers to many things in life.”

Well, at least we hope Alex comes up with the biggest answer life poses, ‘what happens after death, and is there anything I can do now to influence that situation?’  So back to the quintessential FCIL, look no further than Alex Trebek, a man quite comfortable in his own skin.  Our prayers go out to he and his family, and we hope for a miraculous recovery!

Written by: Staff
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3/14/19 – Martina Navratilova under fire

Tell us a few things you know about the #6 BEIR.  We’re talking about such people as basketball’s Michael Jordan, boxing’s Mike Tyson, or soccer’s Lionel Messi, baseball’s Pete Rose, hockey’s Wayne Gretzky, or last but not least, tennis’ Martina Navratilova.  One commonality among #6s is their forthrightness.  More often than not, they say it like it is.  They are realists.  They typically despise fakes (even though they themselves can be tricksters), and it isn’t long before what is on their minds comes out through their lips.  This is exactly what has happened to Navratilova recently, and she is paying a high price for it.

The crime?  Writing in a column that men should not be allowed in women’s sports.  “A man can decide to be female, take hormones if required by whatever sporting organization is concerned, win everything in sight and perhaps earn a small fortune, and then reverse his decision and go back to making babies if he so desires,” she wrote.  “It’s insane and it’s cheating.  I am happy to address a transgender woman in whatever form she prefers, but I would not be happy to compete against her. It would not be fair.”

And now, Athlete Ally, a nonprofit organization that advocates for LGBTQ inclusion and equality in sports, said they were removing the tennis great as their organization’s ambassador and from their advisory board.  Navratilova has also been going back and forth with Canadian Rachel McKinnon, a man who switched to a woman and became the first transgender to win a world title in track cycling.  Navratilova said that McKinnon  and other transgender activists have a “growing tendency” to “denounce anyone who argues against them,” and “label them all as ‘transphobes.'”  She went on to say, “That’s just another form of tyranny.  I’m relatively tough and was able to stand up for myself in my Twitter exchange with McKinnon, but I worry that others may be cowed into silence or submission.”

Yes, Martina is one tough woman.  Jon Niednagel has spoken with her in the past and can vouch that she is never one to back down from what she believes in.  Whether on or off the tennis court, Navratilova has been and is the consummate dominant Inanimate #6 BEIR.  How unfortunate that she is being vilified for stating the obvious, both from a logical and scientific perspective.  It is truly a real-life portrayal of “The Emperor Has No Clothes.”

Written by: Staff
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2/27/19 – The Genesis Open at Riviera

Did anyone catch the Genesis Open on Sunday at Riviera?  It was a fight to the finish, with #13 FCIR J.B. Holmes coming back from 4 strokes down to Justin Thomas (#13 FCIR) to win his first PGA Tour title in nearly three years.  Conditions were tough with high winds, with Holmes staying in contention and hoping for a break.  “I knew it was going to be very difficult to shoot a low score,” Holmes said. “I needed some help from Justin.”  Thomas did give J.B. some help, taking 19 putts “in a wild back nine that featured three two-shot swings because of putting.”  A frustrated Thomas said afterwards, “It’s always a bummer to hand a tournament. I feel like I should have won that thing.”

Meanwhile, Tiger Woods (#10 BCAR) shot 65 to finish his morning third round, and closed with a 72 in the afternoon, and tied for 15th (the players had to play 36 holes due to delays).  “I got tired,” Woods said. “I don’t know if I’m the only one, but I definitely felt it today. Wind, cold. I was at 10 (under) and I slipped four shots coming in. That’s the way it goes.”

With the lowest score in the final round, however, was Si Woo Kim, shooting an impressive 66 and coming in third place.  Kim is a rare #1 FEAR on tour, and his swing was fundamentally sound throughout the tournament despite the difficult conditions.  While many #13 players stood over and studied their putts on the green for great lengths of time, Kim was the opposite.  He looked at his ball, walked up, and putt it, over and over again.  It was quite the contrast!  To be sure, Kim also has a beautiful, ‘EA’ gross motor swing, utilizing his entire body from back-swing to follow-through.  To see a great video of this unique young man from South Korea, click here.

Written by: Staff
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2/19/19 – Steve Kerr throws clipboard

In our last article we touched upon a #3 FEAL who acted a bit of character by vandalizing a community sign.  Today, we have a report for you on a #8 BEIL who similarly behaved a bit “out of Brain Type,” throwing down a clipboard and nearly attacking a referee after calling a flagrant foul on one of his players.

We’re talking about the Warrior’s head coach Steve Kerr.  After the Blazers’ Zach Collins (#13 FCIR) went up for a dunk and was fouled by Draymond Green (#1 FEAR), the referees reviewed the play and ended up giving Draymond a flagrant.  Kerr couldn’t believe it, screaming at official Kenny Mauer and throwing his clipboard to the ground.  Wow, not something you see everyday!  The usually mild-mannered #8 Steve Kerr was immediately tossed from the game, held back and escorted off the court by fellow #1 FEAR Kevin Durant.  After the game, Kerr stated, “I was just shocked that it was called a flagrant foul.  That was head-scratching that [it] could be called a flagrant foul. I mean, the guy’s going to go up for a dunk; you got to make sure he doesn’t dunk it. So I told [official] Kenny [Mauer] I beg to differ.”

Don’t you love Steve’s choice of words AFTER he calmed down: “beg to differ”?  Now that sounds more #8.  Yet, Draymond Green thought Kerr’s fire was fantastic.“I loved that, too. That was amazing. It’s great. He set the tone for us to close the game the way we did. It was good.”

To be sure, nothing bothers the dominant Empirical #8 more than others twisting reality.  If you observe the play, Green does make a healthy foul, but one deserving of a flagrant foul?  No, not if you take the definition at face value.  “A flagrant foul is a personal foul that involves excessive or violent contact that could injure the fouled player.”  Not even close.

It’s ok, Steve.  Your Golden State Warriors are still first place in the league.

Written by: Staff
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2/16/19 – Warner Wolf arrested for vandalism

The #3 FEAL doesn’t appear in mug shots all that often.  This dominant Animate, Left brain Brain Type typically values rules, principles, harmony and structure.  While there have been a few in pro sports who have gotten themselves into trouble (the NBA’s Rasheed Wallace or the NFL’s Greg Hardy), outside of sports you would be hard-pressed to find many who have spent time behind bars (many reasons for this).  At any rate, we recently found a #3 who did spend a bit of time in the slammer, and his name is Warner Wolf.

Does that name ring a bell?  Wolf is a long-time American television and radio sports broadcaster best known as a local news sports anchor in Washington, D.C. and more recently New York City.  “Let’s go to the videotape!” has been his well-known catchphrase, and ironically, it was videotape that proved his guilt.  Authorities said footage was recovered that showed Wolf vandalizing a sign at a private gated community where he lives.  Apparently Wolf had lobbied to remove the word “Plantation”, due to its past link to civil rights abuses, from “Classics Plantation Estates” in Naples, Florida, but his cries fell on deaf ears.  And so William Wolfe took matters into his own hands, literally, and removed the sign.

Not your typical criminal case, is it?  Step on a #3‘s values, and watch out!  Clearly Wolf’s emotions got the best of him.  To his credit, he did initially try to “follow the rules” by placing a formal complaint, but when that didn’t work, all logic and reasoning went out the window!  Yikes!

Values are good.  Vandalism is bad.

Written by Staff
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2/11/19 – Is Tom Brady really the GOAT?

The Patriots took down the Rams in Super Bowl 53 in what was perhaps one of the most boring Super Bowls ever.  Critics agree that watching the two powerhouses go at it was anything but.  The Rams, led by frightened Jared Goff #2 BEAR), didn’t even score a single touchdown.  The Patriots had just one, with the final score a measly 13-3 (the lowest in NFL history!).  And now, just as expected, the media is again calling Tom Brady (#9 FCAR) the greatest quarterback of all time.

As we’ve told our audience so many times before, Brady has flourished in coach Bill Belichick’s (#15 FCIL) prolific and organized offensive system.  Remember, Tom himself admitted in the past that, had he been playing for any other team (or man), his career would have been drastically different.

Peter King:  Do you ever wonder what would have happened if you had been drafted by Arizona?
Tom Brady: Yeah, I’d be on my third team by now.

And Tom’s exactly right.  It’s one thing to call a golfer the greatest of all time, or a tennis star the best who has ever played, because these are single-player sports (even in basketball one can argue a #6 BEIR Michael Jordan is the greatest due to his ability to dominate the ball and win a game single-handedly).  But, a quarterback?  Football is a complicated, chess-like, multi-man sport, and Brady was placed in the ideal position for his Brain Type to succeed.  Remember, even when Brady has been absent and a backup quarterback was forced to play, Belichick has continued his winning ways.  With or without Tom, the Belichick train (once it mastered the offensive system, not in Belichick’s early days) has chugged along without fail (and let’s not forget Billy wanted to get rid of Brady for Jimmy Garoppolo).  He has taken many a player from the scrap heap, regardless of his position and past performances, and turned him into a renowned NFL performer.  The #15 is the consummate CEO, knowing how to develop people optimally while putting them in a system and position where they will not fail, but excel.

Brady himself has said about the GOAT compliment, “I don’t even like it.  It makes me cringe.”   Tom’s response should be appreciated, as he certainly hasn’t gone the way of #1 FEARs Mohammad Ali and Lebron James (both have called themselves the greatest of all time).  Yet, he doesn’t go far enough. He should be praising Belichick’s system, both offensively and defensively, and saying Bill  is largely responsible for their 6 rings, or even 2 of them.

Without going into the detail as we have before, one of Brady’s greatest attributes has been as an accurate passer, coordinating gross and fine motors with #9 rhythm. His atypical (healthy) neurotransmitters have kept him calm for the most part, something #9s can struggle with on and off the field. And as the normative #9, he desires immensely to be liked and accepted by his organization. FCARs are highly compliant, especially when they believe they are being directed properly.  Couple this with Belichick’s offense, where short and quick passes are treasured, and receivers get open by questionable (rules violating) rubs or picks, Brady has mastered this scheme by decades of compliance and practice.

Yet what constitutes the greatest QB of all time?  Wouldn’t it be the one who could masters the position without outside help, having to call plays and audibles while making unplanned throws?  The consummate QB masters both mind and body.  Put him onto any team, and he’ll try to make order out of chaos, all on the fly.  Of course it extends beyond this, but before any more of us go jumping on the Brady bandwagon, take a breath and consider what actually deems the top QB.  By brain and body definition, history proves it has been the #5 FEIR Brain Type, bar none.  Yet, this does not mean they will be the best QB for every team, depending upon the coaching staff and team philosophy. In fact, an uncompliant #5 will likely drive an organized coach rather crazy.  That is, till the #5 pulls a Houdini and wins the biggest of games—as many #5s have done throughout NFL history.

Let’s not forget the #5 FEIR Houdinis like Joe Montana, Bret Favre, John Elway, and Peyton Manning who pulled rabbits out of the hat without being directed exactly what to do from the sidelines as though he were in a Broadway musical (yes, they were often precisely ordered, but leave it to the gun slinging #5, they often went off script.).  Without Belichick, there would be no Brady, at least not a Brady with 6 Super Bowl rings on his fingers.  Had fellow #9 Drew Brees been a Patriot, you can be sure he would be wearing those same 6 rings, as would a number of other above-average quarterbacks of the past!

Written by: Staff
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