The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

12/13/16 – So, what is Dak Prescott’s Brain Type?

He is having a stellar year, and his Dallas Cowboys team couldn’t be happier. We are talking about rookie sensation Dak Prescott, and his passing performance through 10 games outshines other rookies before him, including Dan Marino (#5 FEIR), Russell Wilson (#13 FCIR), Matt Ryan (#13 FCIR), and Ben Roethlisberger (#13 FCIR). Heck, he even beats “non-rookie” rookies, like Jim Kelley (#5 FEIR) and Warren Moon (#2 BEAR), who both had experience playing in the USFL and CFL.

A strong arm, able body, and physical toughness all combine together to make Dak Prescott a fundamentally sound quarterback. “But what about between the ears?” you ask? That is, what is Dak’s inborn Brain Type, which is the greatest determinant for sports success?

First and foremost, Dak Prescott is no Peyton Manning, John Elway, or Joe Montana. His motor movements are quite different; for those who recall all the #5 QBs and their fine motor prowess, regardless the player, Mr. Prescott does not resemble any of them (not only through the eye test but also biomechanical analysis). Knowing that all 16 inborn BTs are confirmed by motor movements, Prescott can only be of but one BT grouping (EA, EI, CA, CI). Have you seen Dak throw, and run? Does he resemble an athlete relying more on big or small muscle actions? Does he appear more cerebral or Empirical? On and on it goes, considering the many scientifically established facets of BT. Finally, have you heard him in an interview? Though he is engaging and well spoken, have you discerned whether his conversation is E or C?

The Cowboys have only lost two games this season, but they have both been to the Giants, and Sunday was the second loss. So how is the public processing all this? With no clue of BT, some are already calling for the return of Tony Romo (#13 FCIR). They are concerned not only with losses but how the rookie is playing. One journalist writes, “This time, Prescott’s indecisiveness was striking. He seemed to hold onto the ball longer than usual.”  And again, “In the past two games, which includes a close victory at Minnesota, Prescott has looked less like the Rookie of the Year and more like an ordinary rookie quarterback.”  In Prescott’s own words, “I hate to lose, Prescott said. “It’s a bad feeling, but I mean it kind of gets you resettled, gets you back right. I mean after we lost to these guys the first time, we went on that run, so maybe we can do something similar.”

As we have written so many times before, playoff time is where the men are separated from the mice, and that is where the Inanimate #5 has a distinct advantage over the other BTs, even the often successful #13s with all things being equal. FEIRs love pressure, to be the hero, the focal point even if they lose (which they disdain)! They hunt for rabbits to pull from hats. Afraid to throw the ball in big moments, tentative, not wanting to be the goat no way, Jose.

So what BT is Dak? We offer you this challenge. BTI had a chance to study Dak and other top QBs in the 2016 NFL draft. Though Niednagel won’t tell us the inside info passed along to the NFL team seeking his draft services, we can tell you Dak’s BT but only after we hear your guesses and reasons.

It’s good to remember that he is only a rookie. He needs time, instruction, experience, and he also needs confidence from coaches and fellow players. If Dak thinks he’s only a step away from Romo taking his position, the pressure will mount. Coach Jason Garrett (#13 FCIR) has stated to the media that DP is their guy going forward. Yet only this week, owner Jerry Jones responded under questioning when Romo might regain his starting position. As only JJ can respond, he said you’ll know it when you see it.

Written by: Staff
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12/8/16 – Jayson Williams calls himself a coward

It was a freak incident, and one which former NBA player Jayson Williams (#13 FCIR) will never forget. Some readers may recall when the former Nets player shot and killed his limo driver, Gus Christofi, while showing him his shotgun years back. Williams was giving Christofi a tour of his mansion when he took out the firearm, thinking it was unloaded, and accidentally shot Christofi. Williams was convicted on four counts of covering up the shooting but was acquitted of aggravated manslaughter.

In candid honesty, Williams recently told a reporter that he was “a coward,” and “there is nothing I can do or say to bring Mr. Christofi back. If there was, I would do it. The cover-up was selfishness … me trying to protect myself.”  In the years following the 2002 tragedy, Jayson drank heavily. He spent a month at a rehabilitation center in Florida, deciding to stay and help as a volunteer. “I’ve quit trying to protect myself. I just try to live right and let the pieces fall where they may.”  He went on to say, “That’s my only job — to be sober. That’s my only job, just to be sober.”

These penitent and seemingly-sincere words are not typical for any BT, and for the Houdini-like #13s who can easily extricate themselves from nearly any troubles, they are even more impressive. We sure hope and pray that Jayson continues his pursuit of sobriety and honesty.

Williams was an NBA All-Star in 1998 and played 15 years in the league. You can check out a preview of the 60 Minutes episode below in which he is featured.



Written by: Staff
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12/7/16 – Loretta Lynn smoking marijuana?

“They tell me to rest all the time, but I’m not tired!”

That’s #3 FEAL Loretta Lynn speaking, who is now 84 years old. The country singing legend is just one of a very select few #3s to make it on “the map” in the entertainment industry, and she’s still going strong. Lynn made headlines recently for defending Willie Nelson (#13 FCIR) for his pot smoking, “Willie is one of the greatest people in the whole world. I know he smokes pot, by my goodness, there’s a lot of people doing a lot worse than smoking pot,” she told People magazine.

What has surprised many readers is Loretta’s confession that she herself has tried marijuana. “I got glaucoma and they gave me one of these cigarettes. I took one smoke off of it and it hit me right here in the chest. I like to have died! Glaucoma is just going to have to take over.” It is quite humorous, knowing #3s are often quite in tune with their bodies, especially females.

Written by: Staff
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12/5/16 – J.R. Smith and Jason Terry share some off-court love

You have to see the video below to really appreciate it, but we’ll do our best to describe it anyway. In a match-up between the Bucks and Cavs a few days ago, with only 2:57 remaining in the second quarter and play about to resume after a timeout, two Animate ‘feelers’ decided to share a little love off the court in what Bucks’ coach Tyronn Lue (#13 FCIR) simply described as “an embarrassing moment.”  So what exactly happened? J.R. Smith (#9 FCARwalked off the court for a quick hug from Jason Terry (#2 BEARon the bench, completely leaving his man unguarded. The ball was in play, unbeknown to them, and Matthew Dellavedova simply threw the ball to Smith’s man, Tony Snell, who took it in for a dunk. Whoops!

“Me and J.R. talked about it,” Lue said after practice Wednesday. “We’re just going to move forward. We had a discussion about it, he felt embarrassed about it, it was an embarrassing play. We talked about it. We’re moving on.”

If Lue understood Brain Type, he would better understand why his emotionally-minded player (the “Motivator”) might get a little distracted when there’s a hug to be had. In the end, maybe it’s some sweet justice for the wily Smith who has racked more than $1 million in league fines. In 2014 he was fined for tying together opponents’ shoelaces while waiting for free throws!

Be sure to catch the video below.



Written by: Staff
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12/1/16 – Saying goodbye to Carol Brady

She was America’s cheerful, glowing, positive mother in the 60s and 70s, and we all simply knew her as Carol. Carol Brady, that is, and she was the beloved matriarch of the “The Brady Bunch,” which broadcast from 1969 to 1974. Her real name was Florence Henderson, and last week saw her passing at the age of 82 years old. Henderson’s real-life persona did not stray far from her television one, and it attracted people wherever she went. Whatever I bring to that character, the No. 1 thing people ask me is, Can I have a hug? And a lot of them don’t even ask! Henderson said a few years ago.

In true gifted #9 FCAR fashion, Henderson took acting, dancing, singing and guitar lessons in her teenage years, even studying French and Italian. Richard Rodgers and Oscar Hammerstein were so impressed they made her the female lead in a 1952 road tour of  Oklahoma! Wrote Walter Kerr of the New York Herald Tribune, She is the real thing, right off of a butter churn somewhere.”

Florence always most enjoyed doing live television. “That’s really the thing that I love best. I love flying by the seat of my pants.”  The trained #9, like the #13, is exceptional at ad-libbing. They love spontaneity, and often view life through rosy-colored sunglasses. Yet, it comes with a catch. The FCAR needs constant affirmation, and their high dose of Animate “extraversion” can sometimes be irritating to those around them. Writes Jon Niednagel, “This hyperactivity makes the FCAR fun to live with, yet unpredictable to the point of sometimes frustrating others.”

Thank you for the memories, Florence.

Written by: Staff
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11/28/16 – Nancy Pelosi does not want to give up power

Watch out! Nancy Polosi does not want to give up power!

Yes, BT friends, we keep hammering this BT fact, namely that #15 FCILs who gain control often find it difficult to relinquish it, unless guided by character and/or an atypical conviction to do so. And thus, when we read the headline, “Nancy Pelosi moves to intimidate Democratic rivals as she tries to cling to power,” we were not surprised, and neither should you be, knowing her design.

Says the article: “Rep. Nancy Pelosi formally announced Wednesday she is running to retain her spot as House minority leader and sent a warning shot to potential rivals by informing her colleagues that she has already locked up ‘the support of more than two-thirds’ of the Democratic caucus.”  You see, Pelosi has led the caucus since 2003, but the results of the Presidential election have forced the caucus to delay a scheduled vote last week until November 30. Members say they want more time after the debilitating defeat by Republicans, with Rep. Tim Ryan of Ohio posing as a potential challenger to Nancy, warning that the party “has lost touch with working-class voters in the Rust Belt and Midwest.”

Pelosi, however, won’t have any of it. It is with both humility and confidence that I write to request your support for House Democratic Leader, she wrote her colleagues. As of this writing, I am pleased to report the support of more than two-thirds of the Caucus.

Yes, Nancy, keep it humble, and deflect any blame. That is what she has been doing, stating the results of the election spoke more to the presidential race than to her failure as leader to deliver more wins in the House races. Additionally, in recent years the Democrats have suffered major losses across America in state legislatures and governorships. As more and more voters have become fearful of the Dem’s overt movement to the radical left, the once-appealing party has become a shell of what it once was. With no concern expressed in this realm, Mrs. Pelosi instead has made this her latest rallying cry. “We have all been deeply moved by the stories and concerns of our constituents,” she continued. “They elected us to fight for their jobs, families and futures. We have and we will!

Hold the power, and knock em’ dead, Nancy!

Written by: Staff
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11/21/16 – The death of Janet Reno

She was “shy and admittedly awkward,” a woman who was blunt, abrupt, and constantly at the center of political storms. She ordered the highly-controversial raid on the Branch Davidian compound at Waco, Texas, while also demanding the seizure of 5-year-old Cuban immigrant Elian Gonzalez, sending him back to Cuba. Yes, Janet Redo was a “polarizing” figure, and it’s no surprise given her inborn #16 BCIL Brain Type. We told you her design way back in the early 1990s, and boy did she live it out.

Reno, a former prosecutor and U.S. attorney general under President Bill Clinton (#15 FCIL) for 8 years, died at the age of 78 last week of complications from Parkinson’s disease. Reno famously told reporters years back, “I don’t do spin,” and indeed she didn’t, unless it was to her political advantage (Whitewater, Filegate, Monica Lewinsky, All Gore’s questionable campaign financing, etc.). Says one source, “She was known for deliberating slowly, publicly and in a typically blunt manner. Reno frequently told the public ‘the buck stops with me,’ borrowing the mantra from President Harry S. Truman.”

Yes, the #16 BCIL is master of “deliberating slowly,” being strongest in the Q4 (Back-Left) region of the brain. This region takes time to process language, organizing words and configuring them so it can process meaning. Also, as stated above, #16s can be quite “blunt,” not taking into account the feelings of others which can lead to isolation and eccentricity. BCILs are exceptionally independent,” writes Niednagel in Brain Types and Parenting“They often appear cold and aloof unless they purposely develop a warmer method of relating.”

Reno even described herself as an “awkward old maid who stood nearly 6-foot-2. And how’s this for an independent #16? She graduated Cornell University with a degree in chemistry, but later decided to become a lawyer. Why? “Because I didn’t want people to tell me what to do.” Yikes!

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11/17/16 – The biggest bust in NBA history

His career is over, and he may very well be remembered as the biggest bust in NBA history. It is not a label, but something he admits to himself. “I’ll be remembered as the biggest bust in NBA history. But I can’t do nothing about that.”

Greg Oden, the 7-foot first overall pick in the 2007 NBA draft, is done with basketball, and he is currently taking classes toward his degree and is a student assistant coach at Ohio State University. “Don’t get me wrong,” he says, “If I was healthy, I would love to continue playing, but I’m not healthy.”  What hurts Greg even more is when fellow player Kevin Durant continues to succeed. You see, Durant was picked second that same year. Oden told Sports Illustrated that “it would only get worse as Kevin Durant continues doing big things.”

Yes, we predicted that Durant was destined for stardom before either player came out of the league. (Not only that, we told the NBA team that selected him, before the draft, the vast differences between the #1 and #3 BT.) While Kevin Durant is a #1 FEAR, arguably the best Brain Type all-around in the NBA these days, Greg Oden is a #3 FEAL. You switch the last letter, the R(ight) to an L(eft), and you are now looking at a completely different ‘Type’ of player. The #3s are natural defenders, and high-energy performers with good strength and body balance. However, their movements are mechanical, and their mental mood swings can greatly affect their play. As dominant Animates, not possessing the #1‘s vision excellence, his #3 Type feeds off praise and affirmation from others, and when they don’t get it, they can easily break down. While relaxed, #3s possess good spatial awareness, but under pressure their vision turns into a narrow telescope. Oh yes, and they are very, very prone to injury, especially as big thin men (due to innate robotic movements).

For Oden, he missed his entire rookie season because of microfracture surgery on his right knee. “Two seasons later, in 2009-10, he was averaging 11.1 points and 8.5 rebounds per game when he broke his left kneecap. Oden had two more microfracture knee surgeries — both on his left knee — and didn’t play at all in his final two seasons under contract with Portland.”  Still, while he did play, “he was averaging 15.6 points, 9.1 rebounds and 2.4 blocks in the seven games leading up to that injury.” In short, he had potential to be a decent NBA center, yet likely less than #3 max achiever’s Rasheed Wallace or John “Hot Rod” Williams.

And so, while Mr. Oden was not genetically destined to become the biggest bust in NBA history, the concept is not so far-fetched knowing his inborn design. If such a title was to be given to any Brain Type, it is no surprise that it should fall upon a Left brain dominant player. We feel extremely sorry for Greg, sympathizing with him as only few others can, knowing his inborn makeup. Pursuing academics should be a good thing for him. The #3 FEAL is often diligent and hard-working, excelling in school when they set their minds to it. Additionally, his innate design loves to help others, and he has much potential in the field of coaching.

Written by: Staff
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11/15/16 – Predicting Donald Trump 25 years ago

Wow! The world is on fire, figuratively and literally! Nearly a week now after the shocking results of the U.S. Presidential elections, rioters are still out in the streets yelling out, “Trump is not my President!” Funny thing is, they’re right. Mr. Donald Trump (#15 FCIL) won’t be their President till January 20th when he is sworn in. But …. we’re thinking that’s not what they are talking about. Course, the inflammatory media is making things worse, and they will only continue to do so for the next 4 years (or 8, if Donald is lucky). Fortunately, alternative media is as powerful as ever, and one might even argue Donald won because the elites no longer hold complete control of the news.

So here we are with a #15 FCIL soon to be President of the United States once again. If you’re relatively new to the BTInsider, and Brain Types in general, we have explained on several occasions that Barack Obama (#13 FCIRis a rarity in the Oval Office in the last, oh, 80+ years? In fact (and having nothing to do with heritage), the last #13 FCIR President we can think of was rough-riding Teddy Roosevelt who was famous for saying, “Speak softly and carry a big stick; you will go far.” He also understood the importance of integrity and character at the educational level, stating, “To educate a man in mind and not in morals is to educate a menace to society.” That seems to be exactly what we’re seeing flooding the streets in recent days.

Even eccentric and renowned Harvard-educated genius, Buckminister Fuller, once said, If humanity does not opt for integrity we are through completely.

At any rate, since Teddy we have only witnessed the election of Left brain dominant men, from Eisenhower (#15) to Ford (#7) to Carter (#16) to H.W. Bush (#11). “Wait a minute,” you say. “What about Johnson?” Yes, L.B.J was a rare #5 FEIR, but noticed that we said “elected.” After the assassination of John Kennedy (#15), Johnson replaced him. How ironic that the only known #5 President in U.S. history fell into the position!

Do folks remember when we publicly revealed Donald Trump’s inborn Presidential Brain Type? Open the very first copy of “Your Key To Sports Success” released in 1992. As you will see, we are not ‘Johnny-Come-Lately.’ Rather, we were spot on with our assessment of him some 25 years ago! We also Brain Typed Mrs. Clinton and her husband around the same time, informing people that she and Bill would be the most political dynamic duo the world had ever seen. Not only would Bill likely seek the White House, but we made clear that Hillary would, too. This was when no one saw this as a plausible possibility.

Truth be told, Obama and Hillary still don’t want to see Trump sworn in, and if they can figure out to way to stop that, they will (along with billionaire George Soros‘ help). Neither of these two have said much about the riots, to Donald’s chagrin, and we don’t expect them to. Wikileaks in recent months has revealed that that Barack and Hillary are more closely linked together than they would like Americans to believe, and if one goes down, so may the other.

So how about a future prediction from BTI? Here we go … Michael Obama. She shares the same rather rare #15 design, and rest assured the First Lady is not going to spend the rest of her life designing healthy lunch meals for children. Despite all the media and politicians speculations to the contrary, in 4-8 years, look for her to seek the Oval Office, and look for her to likely win (barring unforeseen difficulties). Under the facade, she has deep political and ideological #15 BT ambitions. (After all, what #15 doesn’t want to be in control?) She will run an organized, well-planned and well-powered campaign, just like she did for her Right brain husband.

In the end, sadly, our colleges students are being filled with knowledge, but not morality, which is the only thing that will save our country. “A thorough knowledge of the Bible,” Teddy once again said, “is worth more than a college education.”  Only by living in accordance with Divine teaching will America return again to its roots as truly “One nation under God, whereby inalienable rights and true equality can ever be achieved.

Written by: Staff
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11/14/16 – Celebrity Tweets after the election

After a stunning Donald Trump victory days ago (which we will touch upon in a future article), the stars of Hollywood are coming out in full force on Twitter to let the world know what they really, really think.

We’ll start with a funny story, first. Clint Eastwood, one of the few rare #5 FEIRs in celebrity-land, reportedly came out with this Tweet the other dayThank you America, I don’t have long left to live but now I know the last few years will be great, I can’t thank you enough #PresidentTrump.” The only problem is, it wasn’t Mr. Eastwood who made the Tweet, and those familiar with the gun-slinging bad boy would have known better, including his daughter, Morgan Eastwood. Look what she posted in reply:  STOP POSING AS MY DAD EVERYONE KNOWS HE WOULD NOT KNOW HOW TO USE SOCIAL MEDIA.” We had to laugh, knowing Clint’s inborn, Empirical BT. Sure, #5s can learn social media just fine, but a #5 from Clint’s generation is much less apt to pick it up like #13 FCIRs or other more cerebral, technologically gifted designs. Clint just doesn’t know how simply because Clint just simply doesn’t care! Like all #5s, living and experiencing life to its fullest, each day and even minute, leaves little time for techy toys.

Anyway, though the majority of posts from celebrities are negative, a decent amount have at least been neutral or positive.

Roseanne Barr (#13 FCIR): “Donald J. Trump Wins And So Does The United States Of America.”
Danica Patrick (#13 FCIR): “Was a crazy night! I look forward to @realDonaldTrump! Don’t we all want America to be great?! Stay positive Mercia!”
Ben Stiller (#13 FCIR): “Now it is time to move forward and hope that our country can come together.”
Jim Caviezel (#15 FCIL): “Abortion is wrong! That’s why I’m for

And then …

Katy Perry (#13 FCIR): “Do not sit still. Do not weep. MOVE. We are not a nation that will let HATE lead us.”
Madonna (#5 FEIR): “Do Not Lose Hope! We will Rise Up! We will Shatter that Glass Ceiling. Do Not Give into Fear. The Revolution.”
Trevor Noah (#13 FCIR): “5 steps forward. 10 steps back.”

Madonna’s comments left some wondering if she wanted to start a war. Knowing her design (think of Rambo or Terminator), it wouldn’t be out of the question!

Written by: Staff