The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

10/21 – Jim Harbaugh and Michigan’s stunning loss

He just stood there, looking around, not knowing exactly what just happened. Yes, Coach Jim Harbaugh (#15 FCIL) was stunned. It was a crushing loss, with Michigan ready to punt the ball and seemingly win the game against Michigan State, only to have the punter drop the ball (after a somewhat wayward long snap), pick it up, and have it knocked out of his hands. Michigan State ran the ball in for a touchdown, and thus ended the game. You can watch the video below.

We’re going to put steel in our spine, Harbaugh said after the game. Played winning football. Didn’t get the result. Welcome to football. Move forward.

Sounds a little like Presidential hopeful Donald Trump (#15 FCIL), and Harbaugh’s lack of immediate and outward reaction was akin to “The Donald” as well. Remember that the #15 FCIL is one of the slowest designs to react emotionally (especially in crisis), and in turn make a decision too quickly. Rather, they will gather all the information needed, and then make their decision decisively. If you saw the game, Harbaugh hardly flinched on the sidelines as the one of the most bizarre plays in sports history unfolded against his team. Most other BTs would have flipped out especially the Right brainers! Also, can’t you just picture #15 stoic Bill Belichick, in a similar scenario, reacting as did Harbaugh?

Returning to politics for a moment, all of the other Republican candidates beyond #15 Trump are #13 FCIRs, and will be much more prone to emotional reaction, pulling the trigger faster should they become Commander In Chief (unless they have given a subject much thought in patient, quiet moments).

At any rate, Michigan has two weeks to get over the stunning loss and move forward to become bowl eligible. Regardless of what happens, CEO Harbaugh has taken a struggling football team and turned them into contenders, and it’s no surprise to BT enthusiasts.

Written by: Staff
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10/19 – Jim Harrick gives his update on Lamar Odom

If anyone would like an update on Lamar Odom (#2 BEAR), we’d like to point you in the direction of Jim Harrick, his old college coach who spoke about Lamar’s condition in a recent interview with CNN. Harrick is a no-nonsense, classic #7 FEIL, and went on to dispel some rumors about Lamar being up and well enough to text people. Harrick coached Odom back at Rhode Island, and says he has been in contact with Khloe Kardashian (#1 FEAR) every day. While Lamar isn’t texting, he now is breathing on his own, and has been able to say “Good morning,” along with a few other phrases.

Watch the end of the interview, when Harrick takes a classic #7 candid, father-in-your-face approach towards his former player and says, “I just come to fall in love with her (Khloe). She’s a sweet, loving, lovely young girl. I think she’s a rock, and I think she’s the best thing that’s happened to Lamar Odom. And I hope he wakes up and realizes it. I want to go over there and smash him and let him know that that’s a great relationship and we need to get on the right path again.”

Click the link to watch the video.

Jon Niednagel got to know Jim Harrick extremely well back in the mid-90s when he consulted for both the basketball and football programs at UCLA. The basketball team went on to win the national championship in 1995, and Harrick became a true believer and supporter of Brain Typing. As the LA Times reported, “In a preseason meeting with Jim Harrick’s 1994-95 basketball team, Niednagel told coaches that freshmen Toby Bailey, based on his brain type–ISTP (#6 BEIR)–would be the team’s best player under pressure [even though coach Harrick insisted unskilled and inexperienced Bailey wouldn’t be given playing time his frosh year!]That spring, Bailey had 26 points and nine rebounds in UCLA’s national-title victory over Arkansas.”

“I’ve never known Jon to be wrong about a person yet,” says Harrick. (end of excerpt)

At any rate, Jim believes Odom’s episode at the brothel is a “turning point” for him, and we certainly hope he’s right.

Written by: Staff
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10/15 – Lamar Odom fights for his life

Lamar Odom has been all over the news, with people questioning whether he’ll live to see another day. A few days ago he was found unconscious at a brothel about an hour from Las Vegas, with reports saying he was on large amounts of cocaine while also taking Viagra (and several other pills). When they found him, Odom was “lying in bed on his side with a pinkish fluid coming from his mouth and nose.”  Formerly married to Khloe Kardashian (#1 FEAR), Odom told employees the day he arrived that he was there “to get far away from something.”  The Kardashians have been reported to visit him in the hospital since this occurrence.

Outpourings of love have been streaming in from a number of Lamar’s friends, and knowing his inborn Brain Type, we believe them.

Pau Gasol, Lamar’s opposite Brain Type (#15 FCIL) and former Lakers teammate, had this to say about him. Full of joy, a guy you want to have in your locker room. He’s very unselfish, an incredible guy. I had a lot of memorable moments with him. That’s why it’s so hard to see him fighting for his life. We had a very special bond.”

And from Magic Johnson (#1 FEAR):Every year Lamar Odom was with the Lakers, he would buy the rookies their first 2-3 custom suits, that’s what type of guy he is.”

Khloe Kardashian herself stated recently, “I will never, ever not love Lamar. I was so obsessed with him in a healthy way. He was my husband, and I still wish he was.”

As we step back to evaluate the tragic situation, it’s important to remember that particular designs tend toward homicide, while others suicide. The dominant Animate #2 BEAR tends towards self-flagellation, and while Lamar likely didn’t try to kill himself, he chose the path of self-harm through the means of self-satisfaction, and he sought for it quickly (an Empirical, Right brain tendency). As the Reverend Franklin Graham (#15 FCIL) recently posted, “Former NBA star Lamar Odom was looking for something at a brothel in Nevada, something to ease the pain and void deep inside his heart. Instead it has devastated his life… I am praying for ZLamar Odom and his family.”

Written by: Staff
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10/12 – Matt Barnes drives 95 miles to beat up Derek Fisher

Jealousy and anger take on many forms, and when a #10 BCAR is involved, watch out. Think of Moses throwing down the two tablets inscribed with the 10 Commandments, or again him killing the Egyptian when he saw his fellow Hebrew being beaten. Well, the NBA’s Matt Barnes is another #10 Moses, and when he found out Derek Fisher (#13 FCIR) was “romancing his estranged wife,” he reportedly drove 95 miles to beat the st out of him. Reports go on to say that Barnes became “incensed” when his 6-year-old twin sons called to tell him that Fisher was at the house. Barnes went crazy. He got in his car and went to the house and went after Fisher, one source said.

Though Barnes did confront Fisher, claiming that “kicked his a _ _” in a text to a friend, another source says that Matt came after Derek, but he only had a few scratches. Derek’s not going to press charges; he’s going to let it go. Indeed, often times a #10‘s bark can be louder than their bite, as the dominant Animate “stork” isn’t typically prone to inflict serious bodily harm on others. Not surprisingly, Barnes’ account of the situation is a bit different, and can be read here“No. I live 15 minutes away,” he said. “And I was going over to check on my kids because they seemed uncomfortable.”

Whatever happened, it was heated, and thus rings true again the Proverb of Solomon: “For jealousy enrages a man, and he will not spare in the day of vengeance.”

Written by: Staff
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10/7 – Public relations man mocks Ndamukong Suh

Ndamukong Suh (#1 FEAR) isn’t a happy camper. His Miami Dolphins team is 1-3, and “Suh was a grumpy boy after the New York Jets pummeled the Dolphins in London, 27-14.”  After speaking with the media after the game, Suh walked off the podium, where-after a definite #13 FCIR public relations man “didn’t hesitate to let his feelings be known about Suh’s attitude.”  You have to see the video below to truly capture the moment, but the comical fellow puts on a sad, grumpy face in a clear attempt to mock Ndamukong. His face is priceless.

Of course, if this guy had done it to Suh’s face, you can be sure he’d have ended up a pancake, complements of Suh’s dominant gross-motor skills (notice his gait).



Written by: Staff
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10/5 – John Boehner to step down as Speaker

He’s stepping down from Speaker of the House, and both those on the left and the right are largely applauding. We’re talking about John Boehner, the most well known #7 FEIL in politics since Bob Dole, or even Richard Nixon. Apparently Mr. Boehner told almost no one of his decision before making it last week. So before I went to sleep last night, I told my wife, I said, You know, I might just make an announcement tomorrow. This morning I woke up, said my prayers, as I always do, and thought, This is the day I am going to do this. Yes, that’s what you call ‘in-the-moment.’ A few other #7 individuals in politics have been Gerald Ford, Geraldine Ferarro, and Walter Mondale.

John Boehner is one of the few Empiricals in politics, and particularly one who has held as high a position as he has. Fond of saying I’m a regular guy with a big job, John in many ways is indeed just a regular guy compared to his innumerable #13 FCIR and infrequently found #15 FCIL counterparts, who live their big-picture lives trying to conquer their big-picture dreams. Instead, the ‘sensing’ Boehner has seemingly spent a great deal of time golfing, laying under a tanning lamp (#7s normally care about their looks big time), and trying to keep his more-conservative allies in D.C. happy. Unfortunately, he has not been able to keep those friends happy, which is largely why he is stepping down. He has catered to the left a little too much and too often.

Again, what’s with John’s constant show of emotion? He’s known to cry easily, and he “wept openly as the pope addressed an audience gathered on the West Lawn of the Capitol on Thursday.”  As John candidly shared years ago, I wear my emotions on my sleeve. I’m not going to apologize for being emotionally attached to the things I feel most strongly about. To be sure, Inanimates/thinkers are often wrongly stereotyped as unemotional beings, but nothing could be farther from the truth. While there certainly may be other neurotransmitter and genetic (and nurturing) factors (which we suspect) that have led Boehner to be more outwardly emotional, FEILs can be quite sentimental, particularly over issues that mean a great deal to them. And, while others in politics may plan on shedding a tear for the cameras and voters to notice, it is highly more likely in Boehner’s case that he never actually anticipates crying, but rather gets so caught up in the moment that he cannot help himself. In fact, #7s may try hard not to shed tears in order to look in charge, but it often does not work. This can even cause them to be less in control of their emotions. We need to remember that the least adept cerebral function for #7s is Animate-emotion, and when they rarely tap into it (especially males), watch out; the flood gates can open. After all, they have little experience and neurological capacity in operating this particular shut-off valve (flowing from Q2, FEILs least-accessed and -controlled brain region).

We had to laugh that the leading man set to replace him is Representative Kevin McCarthy of California, who is viewed more favorably for “his cheerful manner.”  Yes, if you want daisies and sunshine, don’t look first to the #7 FEIL. While they are consistently optimistic in life (Left brain dominant), they don’t always wear it on their faces (ala the #3 FEAL). In this regard, it would have been wise for John to get a few goods tips from President Obama (#13 FCIR) on how to sway the masses with charm and make-believe promises.

Written by: Staff
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9/30 – Benjamin Netanyahu’s “chilling” glare

It’s being described as “chilling.”  At the United Nations General Assembly Thursday in New York City, Prime Minister Benjamin Netanyahu (#15 FCIL) again warned about Iran’s quest for a nuclear bomb, and his firm displeasure over the Iran deal. “If Iran’s rulers were working to destroy your countries, perhaps you’d be somewhat less enthusiastic about the deal, he said. If Iran’s terror proxies were firing thousands of rockets at your cities, perhaps you’d be more measured in your praise. And yet the response from every one of you here, utter silence. Deafening silence. Netanyahu then stood at the podium and glared at the delegates around the room for about one minute.

The video is below. Leave it to a determined #15 to make such a dramatic, die-hard impression! And by the way, BTI knows of no other well-known world leader including European Union heads who possesses the FCIL design.



Written by: Staff
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9/22 – Eli Manning says, “Don’t score!”

So over a week ago something happened in the NFL that had the sports world abuzz. Critics couldn’t believe it. Here was a seasoned, intelligent quarterback making a decision that just didn’t make any sense. Meanwhile, novice Brain Type enthusiasts were leaning back, thinking, “It makes total sense.”

Sure, every Brain Type can make unwise decisions, but when it comes to tactical, crucial, logical, in-the-moment decision making, the #2 BEAR doesn’t stand near the top. In fact, they would be close to the bottom. We’ve told you this for years, even releasing a “scale” awhile ago detailing the #2 BEAR compared to the #5 FEIR.

#2 BEAR (Eli Manning)
energy level in life: mod. to low
peripheral vision: very good
seeing passing angles: very good
decision making (at QB): good
calling audibles: very good

#5 FEIR (Peyton Manning)
energy level in life:  high
peripheral vision:  excellent
seeing passing angles:  excellent
decision making (at QB):  very good
calling audibles:  excellent

Keep in mind there was no “bad” on this scale, which also included Carson Palmer and the #4 BEAL. Meaning, “good” was the lowest grade, and that’s what the #2 BEAR received under “Decision Making.”  All to say, while they possess other strengths, making tactical decisions is not one of them.

So, in case you missed the headlines, they read, “Eli Manning tells Rashad Jennings not to score in bad loss to Cowboys.”  Eli himself went on to say, “That’s not my decision to do that in that scenario. It was a miscommunication and my mistake. The situation has been described as a “two-minute nightmare,” and to make a long story short, Eli told Jennings to stay out of the end zone on first-and-goal from the Dallas 4, with 1:54 left to play, with a chance to score a TD and possibly go ahead 30-20. I thought they may let us score to get the ball back, so I informed Rashad, If they let you score, don’t score, said Manning. Meanwhile, all coach Tom Coughlin wanted was a TD. That’s all I ever wanted, was to get back to a 10-point lead.”

Manning apparently thought the Cowboys only had 1 time out left, but they had 2.  “I’ve got to do a better job at understanding the circumstances and all the scenarios,” he said. They ended up kicking a field goal, with plenty of time for Tony Romo (#13 FCIR) to march down the field and win the game. Before the field goal, on third down, Eli went for a pass play, and he didn’t run down the clock as he should have. According to one critic, “Calling a pass isn’t a great idea, but it’s fine as long as Eli Manning knows to take a sack and keep the clock moving instead of throwing the ball out of the end zone. Inexplicably, he didn’t. Coughlin took blame for this, but it’s all on Eli.”

And there you have it. We’re human, with some of us more so in specific ways (BT strengths and weaknesses). By all indications Eli genuinely felt bad, taking the blame, and for that we applaud him. Unfortunately, the Giants are 0-2 for the season thus far, coming off a 6-10 record last year, and a 7-9 record the year before that. The loud cries of Eli being a better quarterback than his brother Peyton have become quite distant these days. Yes, Peyton should be remembered as the best Manning of all time, as well as one of (if not) the best quarterbacks to have ever played the game.

Written by: Staff
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9/17 – The biggest upset in womens tennis history

Some are describing it as the biggest upset in womens tennis history. I think this is the biggest upset we’ve ever seen in women’s tennis, said Rennae Stubbs, the analyst and former Australian doubles star. In fact, according to the Elo system, which takes into account players match results and quality of opposition and creates power rankings for anything from chess to the NFL, Roberta Vinci (#13 FCIRhad only about a 3 percent chance of beating Serena Williams (#1 FEAR). What the system didn’t and couldn’t take into account, however, was the fact that this was a chance for Serena to win a Grand Slam in the same calendar year, and feat not accomplished since Steffi Graf (#6 BEIRin 1988. Yes, this would be no ordinary tennis match for Ms. Williams. This would be a match messing with the mind, and when that happens to the #1 FEAR, you better throw out all facts and figures.

Anyone recall years ago when #1 Chi Chi Rodriguez was asked to write a $50 magazine article on his putting? He said, “I always just walked up to the putt and knocked it in the hole. But when I stopped to analyze it, I started to think about it. Sure enough, I got the jitters and it really hurt my career on the regular Tour. That $50 cost me a lot of money.”

Serena’s case has some similarities. Before the match, she stated that she was not nervous at all“I’ve been completely relaxed, chill … and I’ll be fine again.”  We believe Serena. No Brain Type is more in-the-moment than the #1 FEAR, not envisioning the future with accurate detail and how it will “feel” once they get there. “I just go for it,” she explained at Wimbledon this year. “At that point I kind of relax and see whatever happens, happens.”  Sounds a lot like Chi Chi. This time, however, Serena, did not relax, as she fell 2-6, 6-4, 6-4, at the U.S. Open. After her first set victory, everything seemed to be in order, but then the wheels fell off. To be fair, Vinci played well, and she has since been BT-appropriately described as “a clever tactician.”  However, critics agree that Serena lost to something much, much bigger in her mind.

She lost to the Grand Slam more than anything else, said Martina Navratilova (#6 BEIR the most competitive of BTs), who knows the pursuit well. But still, Vinci had to finish it off.

I think she lost her way, mentally, said her coach, Patrick Mouratoglou. Tactically she didn’t know what to do at a certain point. When you do the wrong choices, you lose the points that you’re used to winning, and then you don’t understand what’s happening, and then you make more and more wrong choices.

Yes, Serena temporarily lost her mind, even according to her coach who’s still looking for answers to this embarrassing meltdown. Yet with just a modicum of BT insight, he, and Serena, could make sure this never happens again. When #1‘s melt, their Right-brained emotions take over their typically dominant Empiricism (or 5 senses). Vision and handling reality quickly fade, while their EA gross motor muscles tighten up. For Serena, the weight of the world suddenly fell upon her. That’s tightness, that’s what it is, said Rennae Stubbs, commenting on Serena dismal 49 percent baseline returns.

Only from a Brain Type’s perspective do events in both life and sports make much more sense. And how about Mary Joe Fernandez, the rare and cerebral #14 BCIR, who won two Grand Slam doubles titles and two Olympic gold medals in doubles? She said the most significant stress she has felt came not during her pro tennis career, but before tests in school!

Yes, with Brain Types, things just make a lot more sense.

Written by: Staff
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9/15 – The death of Moses Malone

The world lost another NBA legend yesterday, as last week we said goodbye to the affable and talkative #1 FEAR, Darryl Dawkins. On Sunday, unexpectedly, Moses Malone, one of pro basketball’s most renowned players, died at the age of 60 (cause not yet released). “We are stunned and deeply saddened by the passing of Hall of Famer Moses Malone, an NBA legend gone far too soon,” said NBA Commissioner Adam Silver (#13 FCIR).

Moses, who was 6 foot 10, was one the greatest #6 BEIRs to ever play the game, leading the NBA in rebounding six times, his record only second to Wilt Chamberlain (#5 FEIR). Coach Del Harris (#11 FCALonce said of his opposite Brain Type, the fiery #6, “Moses is an intense competitor with the heart of a lion and the spirit of a thoroughbred. He will give us a big lift in our rebounding and inside game.”  Moses also made more free throws than any other player in NBA history, and was a 12-time All-Star and three-time Most Valuable Player.

Did Malone’s personality match his Brain Type? As any veteran BTInsider knows, the two don’t always go hand in hand due to nature and nurture. Moses Malone, however, was as true to his Brain Type as almost anyone we’ve ever seen. He was really quiet off the court with other people. But with us he was jovial, according to Maurice Cheeks (#10 BCAR)He was fun. His persona was tough because he was that kind of player. But just being around his friends and his teammates he was just a fun guy.

As Kevin Pelton of ESPN says, “Moses Malone was known for his ferocity on the court and his quiet demeanor off it.”

Malone had a difficult upbringing, raised by a single mother who left school after the 5th grade and a father who was an alcoholic. Once he picked up a basketball, however, he attacked the game relentlessly (ala #6 Pete Maravich), and never looked back“I didn’t pick up a basketball until I was 13 and a half, but I worked hard even then. Every day after school, I’d go over to the playground and play ball until about two in the morning. The only trouble I had was I kept wearing out my shoes. Back then, I didn’t get no high-priced shoes; I had to get them old P.F. Flyers. I’d wear them for about five days and then it was time for a new pair.”

Check out the interview below. Moses’s behavior is vintage #6, with no frills or hype (contrast his ‘personality’ with #6s Shaquille O’Neal or Mike Ditka and their unique, non-BT nature and nurture influences). True to every letter, he is Back brain dominant, in the moment (E), quite ‘thinking’ (I), and Right brain dominant, as clearly showcased over his illustrious career. Additionally, he validates the supremacy of BT by his ‘Hawk’ eyes and fine motor prowess.

In the end, most important is what he taught his son, Moses Jr. “He taught us so much about life. He came from nothing. He taught us how to work hard and respect people, love your family and always do the right thing. He’s a good person. He was always there to help people. He cared about people who had less than him.”



Written by: Staff
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