The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

1/28/19 – The dynamic Donny and Marie Osmond

John and Jackie KennedyGeorge W. and Laura Bush … and Donny and Marie Osmond.  Notice anything they have in common?  All are #15 FCILs closely connected to #11s FCALs, though the latter example has the roles reversed.  That is, Donnie is an #11 male, while sister Marie is a #15 female.  Have you seen them perform together?  The duo has been going at it for for 50 years now.  Yes, you read that correctly.  50 years!

Critics say they still appeal to all audiences because “their cultural staying power is generational.”  To be certain, these two inborn Brain Types aren’t commonly found in the entertainment industry.  Notice they’re both Left brain dominant, and therein lies your reason why.  Hollywood (or Las Vegas in this case) is dominated by Right brain stars who must be flexible, adaptable, and spontaneous to be successful.  So what’s their secret?  Donnie and Marie have succeeded by simply staying together and working hard.  “We are very rare. I mean I don’t know that many women who have done five-and-a-half decades. We were always told it’s gonna be over, it’s gonna be over, but you keep reinventing, you keep working hard,” says Marie.

And you can imagine, knowing their designs, that it hasn’t always been easy.  “You know we have this chemistry and sometimes you can mix chemicals and it can be beautiful or it could be a big bang…and that would be us,” Marie shared.  In their case, we have a sneaking suspicion that dominant Inanimate Marie gets her way the majority of the time, while dominant Animate Donny obliges.  Well, at least it works!

Written by: Staff
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1/23/19 – All about Netflix sensation Marie Kondo

So we all know Left brainers are planned, decisive, structured, and organized, while Right brainers are adaptable, flexible, open to new ideas, and generally messy people, right?  If you answered “yes”, you may want to slow down a bit.  We don’t want to fall into the personality-driven stereotypes, which often casts “J”s (or Judgers) as vastly one way and “P”s (or Perceivers) as another, particularly when it comes to orderliness and cleanliness in the home.  Sure, Left brain dominant people tend to shun chaos and embrace structure in their life, which then tends toward organized surroundings.  However, this particular area is arguably the most malleable of any other when it comes to inborn design, not only based on parenting, but culture.

If you haven’t heard of Marie Kondo by now, you probably will very soon.  Her Netflix show, “Tidying Up With Marie Kondo,” is steadily growing in popularity across the country.  In fact, various organizational companies are seeing their profits soar because of her influence as people get rid of their old junk and keep items that only give them joy.  Yes, joy.  This is Marie’s criteria for keeping your old t-shirt you’ve had since the 80s, or tossing it.   But wait!  Don’t just toss it away.  Tell the shirt, “Thank you,” and then kindly place it in the dumpster.

Now what Brain Type would tell their clothes “thank you” and focus on “joy” as their main criteria?  To be sure, a creative and imaginative one, as well as Animate.  Marie bubbles with excitement as she skips from room to room helping bogged-down Americans rids themselves of their excess.  If you haven’t guessed her Brain Type by now, Kondo is a #9 FCAR.  Yes, arguably the most organized woman on the planet is Right brain dominant.  So much for stereo types!  Of course, Marie is Japanese (yet now lives in LA and is married with children), being raised in a structured culture.  We also suspect she had one or two organized parents.  She says she used to love coming home and tidying up her room after school!

Marie has kept her parents and upbringing confidential except for a few items that tell of her passion for tidiness. She wrote on Reddit: “Japan has more limited space, maybe some people in America might not have that space issue, so maybe they need a different way of thinking to de-clutter the space.” She also told Fast Company, “Children in the U.S. have more toys, and that makes it harder for my American clients to tidy up.”  Let’s not forget that #9s love to please others, especially those with whom they regularly live, or associate. And, they try to avoid conflict (and fear), much less verbal chastisement from others, particularly parents. Was part of Marie’s penchant for tidiness related to these?

Wikipedia writes:  “Kondo says that her (organizing) method is partly inspired by the traditional Japanese Shinto folk religion. Cleaning and organizing things properly can be a spiritual practice in Shintoism, which is concerned with the energy or divine spirit of things and the right way to live.”  Marie was quoted: “I was obsessed with what I could throw away. One day, I had a kind of nervous breakdown and fainted. I was unconscious for two hours. When I came to, I heard a mysterious voice, like some god of tidying telling me to look at my things more closely. And I realized my mistake: I was only looking for things to throw out. What I should be doing is finding the things I want to keep. Identifying the things that make you happy: that is the work of tidying.”

Another of Marie’s tips is to provide “homes” for your items.  Are your belongings all strewn out on your desks and counters?  Give them a home, whether that’s a box or cabinet or drawer.  By giving them a place to live, your actual home will become transformed without even knowing it.

Yes, she barely speaks English, but be sure to try and catch an episode of “Tidying Up” to see a perfect example of a #9 FCAR in action … cleaning up!  If you can’t wait for that, catch this link:  https://www.youtube.com/watch?v=WkPOMezkHsk

Written by: Staff


1/18/19 – Tim Tebow to wed to Demi-Leigh Nel-Peters

So former football sensation Tim Tebow‘s finally getting hitched!  For years and years now he’s been waiting for just the right one (and saving himself physically, he says).  Last week, Tebow proposed to former Miss Universe Demi-Leigh Nel-Peters, who said “yes”, and he presented his bride-to-be with quite the rock, FEAR style.  It’s 7.25-carats, and estimated to be worth $500k to $800k or more!  Brain Typists know that, when it comes to gift giving or bling, #1s are the masters.  They love spending money on themselves and others, ala Elvis Presley.  At any rate, they celebrated afterwards with family and friends with a surprise party, and continued the festivities later with a trip to Walt Disney World!

So what kind of gal is Tim marrying?  Actually, one who is not quite unlike himself.  Nel-Peters, from South Africa, is a #9 FCAR, full of energy and spirit.  She says as a high-school student she greatly struggled, especially with math  “I just couldn’t get myself to focus and do what I needed to do to pass.  I realized that prioritizing is so important … I finally graduated with ‘A’s and I worked really, really  hard to get that.”  To be sure, #9s often succeed in life through pure hard-work, overcoming their Inanimate deficiencies by channeling their inner desire to be loved and noticed by others and be the best.

Academically, #9s especially rely on their dominant Conceptual abilities, making quick links with other similarities. And if relaxed, when they introspect (which is hard for the #9 energizer bunny to do!), they will be able to access their Right brain logic (not their favorite brain region).  Nonetheless, they are capable of achieving great learning IF they can only discipline themselves to slow down and delve into the ‘impersonal’ world.

It now makes sense why the #1 and #9 went to Disney, doesn’t it?  What better place for two happy, feel-good Brain Types to go than the happiest place on earth!

Written by: Staff
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1/15/19 – Jose loves and Cher hates Donald Trump

There’s one #5 FEIR who apparently likes President Donald Trump (#15 FCIL), and another #5 FEIR who really, really doesn’t.  Let’s start with the first.

Does the name Jose Canseco ring a bell?  Yes, he was the “rat” that brought steroid use in the MLB to the public eye years ago.  He was also one heck of a baseball player, hitting .266 with a .353 on-base percentage and 462 home runs in 17 seasons. The 1986 AL Rookie of the Year, Canseco played for seven teams from 1985 to 2001.  Sure, the steroids helped, but they also helped a lot of other players over the years!  At any rate, Conseco recently tweeted to the Donald: “Hey little buddy @realDonaldTrump u need a bash brother for Chief of Staff.  Got a secret reorg plan already. Also worried about you looking more like a Twinkie everyday. I will buff you up with daily workouts. DM me. #yeswecanseco”

Stated as only a hilarious #5 could state it!  Conseco may not make the best Chief of Staff, but he sure could help Trump lose a few pounds!  To be sure, you don’t find too many FEIRs out of shape;  it’s a rarity.  Instead, think of Sylvester Stalone, Arnold Schwarzenegger, or Hulk (Hollywood) Hogan.  As dominant Right brained Empiricals, they are highly “in tune” with their bodies, noticing every detail about their look and appearance.

Meanwhile, one female #5 FEIR detests our President.  We know her simply as Cher, and the singer/actress recently tweeted that Nancy Pelosi (#15 FCIL) should just let Donald “have his #$% money” to fund the wall, otherwise “PPL WILL STARVE LOSE THEIR HOMES, B UNABLE 2 C DRS.”  Make no mistake, Cher is no fan of the wall, but she thinks Nancy should simply let Trump have his way.  The biggest Brain Type lesson here?  FEIRs are willing to compromise (a trait of the flexible Right hemisphere), while FCILs rarely do (unless forced).

And the government shutdown continues.  Hand it to Trump.  He campaigned on building the wall, and he’s getting done what he promised his supporters.  We’ll see which #15 is the first to capitulate, or that Trump just implements an emergency response to the Border fence—leaving both #15s to hold their ground!

Written by: Staff
(written by staff)


1/14/19 – ‘Zombie Geezers’ Brady and Brees

Zombie Geezers!  That’s what two particular quarterbacks in the NFL are being called.  One is 41-years of age, and the other 40, and both men are only one game away from the Super Bowl.  “If they weren’t playing next weekend for a shot at the Super Bowl, they’d be side-by-side in a mummy exhibit,” writes one overly-eccentric journalist.

But these two men, Tom Brady and Drew Brees, have something much more important in common.  Amazingly, both star quarterbacks are #9 FCARs.  For those out-of-the-know, this means both Brady and Brees are Front brain dominant (high energy), Conceptual (imaginative, “big picture”), Animate (personal, subjective, driven by “feelings”), and Right brain dominant (flexible, adaptable).  Both men are anomalies in a sport commonly dominated by #13 FCIR quarterbacks who rely on their quick-thinking objective, spatial decision making.  LIke #13s, FCARs are dominant Conceptuals.  When relaxed, they can have very good spatial-vision (being Right brain dominant), but when things tighten up, they tend to “imagine” what’s there (i.e. the open man) when reality might be otherwise.  This fundamental difference between the #5 FEIR (dominant Empirical) and the #13 FCIR is what has made Peyton Manning, Joe Montana, Dan Marino, John Elway, and Joe Namath household names.

But guess what?  There’s another Animate quarterback one game away from the Super Bowl.  He is Jared Goff of the Los Angeles Rams, a #2 BEAR.  Other #2s have included Eli Manning, and Steve McNair..  Again, when calm and relaxed, they can really zing the ball with great accuracy (big muscle EA gross motors).  Because Goff has such a talented football team, he need only play decent for the Rams to go all the way.  Remember, Eli himself has two Super Bowl rings on his fingers!

At any rate, it will be quite interesting to see how the Animate QBs fair in the next couple weeks during the BIG moments, especially when playing on the road!

Written by: Staff
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1/9/19 – Steven Spielberg crosses $10 billion mark

It is an amazing feat, one unsurpassed by anyone in movie history.  Last year, with the release of the box office smash “Ready Player One,” director Steven Spieldberg became the the first director in history to cross the $10 billion mark worldwide.  As one journalist puts it, “Steven Spielberg is far and away, financially speaking, the most successful director of all time … and nobody else is even close. So, not only is he one of the most beloved and respected directors to ever do it, he’s quantifiably one of the most successful.”

It’s Interesting to note his use of the words “beloved” and “respected” when describing Steven.  As Brain Type enthusiasts know, Spielberg is a rare #14 BCIR, the same as Nelson Mandela, William F. Buckley Jr., John Lennon, or Jane Goodall.  They are deep, thoughtful, introspective people, searching for answers to life’s problems and calculating how they might solve them.  As such, they can be awkward, too.  Steven once said, “I never felt comfortable with myself, because I was never part of the majority. I always felt awkward and shy and on the outside of the momentum of my friends’ lives.”  Also, BCARs are not typically pretentious.  “I’m not really interested in making money,” he said years ago, but “I dream for a living.”  Amazingly, Steven even dropped out of college to follow those lofty dreams.  “I quit college so fast I didn’t even clean out my locker.”

And dream Steven does!  He is the master of science fiction, with his highest-grossing effort being “Jurassic Park” in the early 1990s ($983.8 million).  Of course, “Jaws” and “E.T.” are also on his resume.  Remember, BCIRs live in the creative world of concepts and ideas.  Even existence can be an abstract to them, as they pursue the next impossible theory or grand idea, sometimes to the disregard of reality itself.

For now and the foreseeable future, Steven’s reality is movie making. “Even though I get older, what I do never gets old, and that’s what I think keeps me hungry.”

Written by: Staff
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1/3/19 – The slap heard round the world

How often do you see an NBA owner slap a player?  Really, when have you EVER seen that happen?  Before a few weeks, we couldn’t think of a single time.  The Charlotte Hornets were playing the Detroit Pistons last week when Malik Monk (#13 FCIR) ran out onto the floor to congratulate Jeremy Lamb (#13 FCIR) after a game-winning shot.  The time hadn’t run out, however, and he was called for a technical.  After Malik returned to the bench, he got a serious “love tap” from Charlotte owner Michael Jordan (#6 BEIR), sitting in the second row.  To be sure, it was a little more than a “love tap” and more like a nice slap to the back of the head.  In this day and age of political correctness, it was a risky move on Mr. Jordan’ part, and after a bit of controversy over the move he told the Associated Press, “It was like a big brother and little brother tap.  No negative intent. Only love!”

Monk himelf was cool with it (what else could he do? After all it was the icon owner!) and afterwards stated, “It’s Mike, and whatever he does is going to make [news] because nowadays it’s all social media and everybody has their phone out there and I wasn’t surprised.”  Yes indeed, it was Mike, and had Monk and Mike been behind closed doors when the incident occurred, Monk would have likely received much more than a slap!  Remember, the #6 BEIR is arguably the most competitive, fiery design of the 16 Brain Types (especially males—wired in the fight, not flight cerebral region), and when you pull a non-thinking move like Malik did, watch out!  MJ channeled his inner Mike Tyson (#6), and he was noticeably TO’d.

If you watch the video, Malik was nearly on the opposing team’s foul line when Lamb’s shot went through the basket!  You talk about dominant Conceptual (and logic secondary)!

Written by: Staff
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12/17/18 – The epic battle between Pelosi and Trump

Wow, did you catch the verbal exchange between House Speaker Nancy Pelosi and President Donald Trump the other day?  Here’s just a bit of the bantering regarding the infamous border wall.

PELOSI: You have the White House. You have the Senate. You have the House of Representatives. You have the votes. You should pass it.
TRUMP: No, we don’t have the votes, Nancy, because in the Senate we need 60 votes, and we don’t have it.
PELOSI: No, no, but in the House, you could bring it up right now.
TRUMP: Yes, but I can’t — excuse me, but I can’t get it passed in the House if it’s not going to pass in the Senate; I don’t want to waste time.
PELOSI: Well, the fact is, you can get it started that way.
TRUMP: The House we could get passed very easily, and we do.
PELOSI: OK, then do it. Then do it.
TRUMP: But the problem is the Senate, because we need 10 Democrats to vote, and they won’t vote.
PELOSI: That’s not the point, Mr. President. The point is that there are equities to be weighed. And we are here to have a conversation in a (inaudible) way.
TRUMP: Right.
PELOSI: So I don’t think we should have a debate in front of the press on this, but the fact is, the House Republicans could bring up this bill if they had the votes immediately and set the tone for what you want.
TRUMP: If we thought we were going to get it passed in the Senate, Nancy, we would do it immediately. We would get it passed very easily in the House. We would get it…
PELOSI: That’s not the point.
TRUMP: Nancy, I’d have it passed in two seconds. It doesn’t matter though, because can’t get it passed in the Senate because we need 10 Democrat votes. That’s the problem.

Check out YouTube to see the entire exchange, as it goes for quite a bit longer.  As veteran BTInsiders know full well, Nancy and Donald are both #15 FCILs, and neither would back down in the discussion.  Pelosi pulled no punches afterwards, even bringing Trump’s “manhood” into question. “It’s like a manhood thing for him.  As if manhood could ever be associated with him. This wall thing.”  She went on to say, “I was trying to be the mom.  I can’t explain it to you. It was so wild. It goes to show you: You get into a tickle contest with a skunk, you get tinkle all over you.”

And we thought Trump was demeaning!  At any rate, Nancy continues to cling onto power as we’ve predicted in the past.  She is Hillary Clinton 2.0, with just a tad bit more personality than Mrs. Clinton; yet as depicted in the media multiple times in recent years, Nancy’s 78-year old neural connections aren’t firing as they once did.  She now often slurs and stumbles in speech.  It’s been reported that Trump actually brought the media in just shortly before the meeting began, completely unannounced.  Trump knows he has many supporters for the wall (after all, that’s a major reason how got elected), and he wanted to show the world what (or who) is standing in the way.  “If we don’t get what we want, one way or the other … I will shut down the government,” Trump said.  Nancy replied, “We came in here in good faith, and we’re entering into a — this kind of a discussion in the public view.”

Yep, and that’s just what the strategic #15 Donald wanted!  And for the grand finale, do you believe he’s serious about shutting down the government (a misnomer—with less than 15% being affected)?  Though few in the world know Trump’s Brain Type, they’ve witnessed the past 2 years a resolved #15 in action, and few rightly doubt he won’t follow through—if need be.

Written by: Staff
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12/13/18 – Competitive Kirk runs over sister Candace

So siblings Candace and Kirk Cameron were out with family for a fun time go-cart racing recently, when something (or someone) went terribly wrong.  The Fuller House star Candace was sent to the hospital’s emergency room after her feisty, competitive brother Kirk “ran me over” during the intense race.  In pictures shared on Instagram, Candace showed her severely swollen and bruised hand.  “I’m waiting to see if I broke my hand or fractured it or what,” the actress said from her hospital bed.

Anyway remember Kirk’s Brain Type?  He’s an energetic #9 FCAR, who has a tendency to push reality aside (as dominant Conceptuals) and go for the gusto, especially when “extraverting”, whether that be in sports, or vocation, or yes, even go-cart racing.  “Hi everybody, I’m the culprit. I’m the crazy driver,” wrote Kirk.  “It was my fault completely, I tried to cut her off and take the lead, bad.”  Yes, Mr. Cameron apparently got a little too excited and, like the #9 and #13 NFL QBs who get too amped, lost his spatial reasoning, imagining he saw an opening that just wasn’t there.  An innocent mistake, but it nearly cost his sister her hand!

Written by: Staff
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12/3/18 – The death of George H.W. Bush

He was the only #11 FCAL President in all of American history (as far as we know), riding the coattails of one popular #15 FCIL named Ronald Reagan.  He wasn’t particularly sharp, or particularly a talented leader, or even just particularly Presidential, yet he possessed a likable grace that, even if you disliked his politics, you couldn’t help but like the person.  Just a few days ago, George H.W. Bush passed away at the ripe age of 94 years, just 8 months after the death of his beloved wife, Barbara (#3 FEAL).  When asked if he wanted to go to the hospital, he replied, “No,” and that he wanted to be with Barbara again.

Does anyone remember when Newsweek magazine published a cover story questioning whether the President was beset by the “wimp factor?”  He was also known as having a “tongue-tied” political style, something not surprising knowing his dominant Animate inborn design.  He once said, “I may not be the most eloquent, but I learned early that eloquence won’t draw oil from the ground.  I may sometimes be a little awkward, but there’s nothing self-conscious in my love of country. I am a quiet man — but I hear the quiet people others don’t.”

When it came to action, however, George was no wimp.  At 18 years old he became the youngest naval pilot following Japan’s attack on Pearl Harbor, and as a “flyboy” he flew 58 combat missions and won the Distinguished Flying Cross.  Even as an old man he still loved his thrills, jumping out of an airplane for his 90th birthday ala fellow #11 Tom Cruise (and wouldn’t you know it, they’re both left handed as well?  Left-handedness typically provides an extra dimension of behavior.)  What also seemingly drew people to H.W. was his sense of humility.  He was no show-boat.  Even when speaking of his feats during World War II (he was miraculously saved by a submarine after being shot down over the Pacific), he continually evaded any accolades.   “It was just part of my duty. People say, ‘war hero.’ How come a guy who gets his airplane shot down is a hero and a guy who’s good enough that he doesn’t get shot down is not?”

Bush was a unique, thoughtful, fatherly, soft-hearted man, epitomizing the #11 FCAL to a ‘T’.  Truth be told, it’s unlikely America will ever see a President quite like him ever again.  Despite the #11’s verbal charm, winning a series of political debates, especially with #’s 15 and 16 Inanimate Conceptuals, is unlikely. And speaking of #11s, Billy Graham is another we lost in 2018.

Written by: Staff
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