The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

11/26/18 – Martha Stewart’s first Uber drive

So if you’re an Uber driver planning on picking up a famous millionaire, you’d better have a nice ride ready for them.  If you’re an Uber driver picking up a #15 FCIL female millionaire, you’d REALLY better have a nice ride ready.

So decoration goddess Martha Stuart had never called an Uber driver before and recently decided to give it a try.  Afterwards, she posted a lengthy Instagram rant about her first ride and how it turned out to be a “mess inside and out.”  Apparently, her first Uber didn’t even show. The second arrived 10 minutes late and at the wrong address.  Stewart wrote on her Instagram that it stopped halfway down the block and she “could not see the license plate.”  And that wasn’t all.  Inside the vehicle it was extremely messy with water bottles and dirt and leaves all over the floor.  Stewart showed the world by taking plenty of pictures, and she was particularly disappointed because she called for a high-end Uber driver, not your average run-of-the-mill versions (Uber offers lower and higher levels of service).

Maybe #1 FEAR Dolly Parton would have been more forgiving?  Probably.  Still, Stewart posted that “I have been a fan of the concept since day one!!!!!”

Written by: Staff
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11/12/18 – The beaming Shannon Bream

She’s not world-famous, or even that big of a name, but while you’re flipping through television channels from time to time you may see her bright, beaming face as she relates to you the latest news from around the world on the Fox News channel.  Her name is Shannon Bream, and she’s an energetic, motivated #9 FCAR.  Truth be told, there aren’t too many female #9s in the on-camera news business, where one must be professional, organized, concise, and just plain logical, but Shannon pulls it off well in her own friendly, relaxed way.

Off screen, she enjoys fly fishing, relaxing at the beach, playing the piano, and composing music, all very quintessential #9 interests and traits. “I was a kid who tried everything from gymnastics to drama classes. When I sat at the piano keyboard at five years old, something clicked. It felt so familiar, like I wasn’t learning something new as much as I was finding my way home. I find playing, and now composing, to be very therapeutic.”

Any #9s out there who can relate?  As Niednagel writes in Brain Types and Parenting, “For the FCAR, every day new possibilities come into view and are acted upon.  A highly active imagination drives the FCAR to bounce from one activity to the next, creating even more energy and bringing passengers along.  There is never a dull moment.”

That’s for sure!

Written by: Staff
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10/15/18 – Kanye’s visit to the White House

Who would have ever dreamt a #9 FCAR would be making political headlines?  Yes, Mr. Kanye West, the controversial superstar known for his rapping as much as his ranting, just can’t keep himself out of the limelight these days.  It’s no small wonder.  He’s a lone Donald Trump (#15 FCIL) supporter in the vast sea of the leftist entertainment industry.  And, as everyone well-knows, he’s black, making him an even more rare public figure.

Yesterday Kanye met with President Trump in “dramatic fashion, leaping from his seat at a White House meeting to hug the president.”  West went on to exclaim, “I love this guy!”  The two met to discuss prison reform, black gun crime, and a number of related issues.  In a rather hilarious statement, one journalist wrote, “Kanye left the normally talkative president almost speechless with his performance.”  Yep, leave it to the high-strung, “look at me!” #9 to outshine the #15 FCIL!

Then yesterday, Football legend Herschel Walker called for the firing off CNN’s Don Lemon after the “CNN Tonight” host laughed when the rapper Kanye was referred to as “the token negro of the Trump administration”.  Ironically, Walker is another Trump-supporting African-American #9 FCAR!  He went on to Tweet, “Went to bed appalled over Don Lemon’s despicable behavior laughing at Tara Setmayer and Bakari Sellers’ awful remarks about Kanye West’s visit with [Trump]! Woke up wondering why CNN doesn’t take all three off the air? #Shameful.”

So for now, Trump has two “Ra Ra” FCARs helping support him and his Republican party in November’s elections.  Will it be enough?  Experts are saying it will be close, with the margins recently narrowing between the Reds and Blues (Dems were ahead).  We’ll just have to wait and see if see if the Trump train keeps on steaming, despite the massive political donations of Left-wing billionaires (G Soros, et al) into the upcoming election.  As you see far more Democratic ads than GOP, just realize they have far more money to spend.  Whatever happened to the good ‘ol days when elections weren’t blatantly bought and dead people not voting?

Written by: Staff
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10/1/18 – The passing of Burt Reynolds

He had “easy-going charms”, a no-nonsense type of guy who embodied the very definition of the term ‘manly’.  Last week saw the passing of Burt Reynolds, and what made Mr. Reynolds so unique was not his world-renowned mustache, or his iconic, ladies-man smile.  Instead, it was his genetic, inborn Brain Type.  Yes, Burt Reynolds was one of a few non-#13 FCIRs in Hollywood.  Think of John Wayne.  Think of Clint Eastwood.  Yes, think of #5 FEIR Burt Reynolds.

And lo and behold, Reynolds, like most other #5s who made it big on the big screen, wasn’t initially headed there.  Burt was a football player, a half-back, and a good one at that.   In fact, he “made a name for himself as a football star and earned an athletic scholarship to Florida State University.”  Only after a debilitating injury did Reynolds look to Hollywood.  He landed a reoccurring role in the 1950s TV series “Gunsmoke” (what is it with #5s and cowboys???), and by 1974 he hit it big as an an ex-football player who landed in prison in the film “The Longest Yard.”  Of course, none of us will ever forget “Smokey and the Bandit”, but did you also know Reynolds turned down the role of Han Solo in “Star Wars”?  The reason he did is only too FEIR “I took the part that was the most fun,” he said in an interview.  “I didn’t take the part that would be the most challenging.”  

Yep, for the #5, life is all about having fun, and Burt was no exception.  Like his other fellow filmstar #5s (including Schwarzenegger and Stalone), he was a realistic, down-to-earth tough guy, and he will be missed by many.

Burt Reynolds was 82 years old.

Written by: Staff
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9/10/18 – Naomi Osaka wins emotional grand slam

Wow, did you catch all the tennis drama over the weekend?  What began as a “slightest of hand gestures” by a coach in the stands soon ended in “chaos, recrimination and, oh, yes, Naomi Osaka’s remarkable upset victory.”  Yes, the 20-year old Naomi Osaka, described as “shy” and grew up “admiring and emulating Williams”, was up 6-2 in the first set, ready to pull of a huge upset victory for the Grand Slam title.

Serena was visibly frustrated, so when Carlos Ramos, the “notoriously strict chair umpire,” called a code violation for coaching after Patrick Mouratoglou (Serena’s coach) made a slight wobbling motion with his two hands (as if to remind Williams how to move), Serena’s in-the-moment Empirical, Animate “feelings” kicked in, and it was all downhill from there.  Williams approached the chair and said to Ramos, “One thing I’ve never done is cheat, ever. If he gives me a thumbs up he’s telling me to, ‘Come on.’  I don’t cheat to win, I’d rather lose. I’m just letting you know.”  (After hundreds of matches, you’d think she would have told the coach by now don’t give me coaching hand signals?)

Williams returned to play in the second set by breaking Osaka’s serve, which could have been a turning point, only to hit a backhand into the net for an unforced error.  Osaka came back to win the next game, and that’s when Williams racket came firing down, destroying it.  It was an automatic code violation, and because it was Williams’ second, Osaka gained a point for the next game.  Serena apparently forgot this rule, so when she saw the scoreboard, she returned to Ramos with more words to say.  “You owe me an apology.  I have never cheated in my life. I have a daughter and I stand for what’s right for her and I have never cheated. You owe me an apology.”  After some more bantering, Williams stated, “And you stole a point from me, you’re a thief, too.”  Ramos threw in a third violation, which is a loss of a game, and soon the match was over.

The crowd booed, and when the M.C. started to speak to congratulate Naomi Osaka, they continued with loud boos.  Osaka pulled her visor over her face again and cried.  “Seeing that, Williams put her arm around Osaka and said something to ease the tension. When it was her turn to speak to the crowd, she implored the fans to stop booing and to laud Osaka’s achievement.”

Let’s now forget the match and instead focus on Ms. Osaka.  Can anyone guess her inborn Brain Type?  She is unique, not just in the world, but in the world of tennis.  In fact, we had to pull out Niednagel’s old “Your Key To Sports Success” to double-check and make sure that, yes, we have never witnessed her Brain Type on the female tennis circuit ever before.  Consider, she’s quiet, has a powerful ground stroke, and in her interviews she often is a woman of few words.  In fact, after she beat Serena, Osaka “giggled, fidgeted and rambled, before admitting ‘this is probably going to be the worst acceptance speech of all time’.  Osaka is one of just a few women in pro tennis with a forehand shot clocked at more than 100 miles per hour.  How does she do it?  As one sports scientist observes, she “grabs the throat of her racket with her left hand. This seemingly innocuous gesture starts a sequence of motion that will muster her incredible forces and release them into a thunderous shot … Having both hands on the racket helps create a singular movement of shoulders and hips away from the ball, called a unit turn.”  At this point, our readers should be honing in on her inborn BT.

Osaka is a #2 BEAR.  As we hinted earlier, this design has only been seen on the men’s tour, and rarely at that.  Bjorn Borg shared this inborn makeup.  Often times, #2s lack the passion, energy, and discipline required to be the best at tennis, and we have no doubt Osaka’s nurturing in Japan played a large part in her success.  We’ll be talking more of her in the future, but for now, congratulations to Naomi Osaka for a match well-played, and for keeping her head in the game despite Serena’s emotional, child-like breakdown.

By the way, Mouratoglou later admitted he was coaching Serena, though he added that all coaches do it.  Oh well.

Written by: Staff
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8/29/18 – The death of John McCain

He was a senator, a war hero, and a potential U.S. President, a man known for his “raw ambition, the conservative instincts of a shrewd military man, a rebelliousness evident since childhood and a temper that sometimes bordered on explosiveness.”  On Saturday he passed away at the age of 81.  John McCain, a feisty #15 FCIL, will long be remembered as a man who did what he decided to do, sticking to his guns both literally and metaphorically.

Shot down over Hanoi, McCain suffered two broken arms and a shattered leg, afterwards being placed in solitary confinement for two years and frequently beaten.  “Often he was suspended by ropes lashing his arms behind him. He attempted suicide twice. His weight fell to 105 pounds. He rejected early release to keep his honor and to avoid an enemy propaganda coup or risk demoralizing his fellow prisoners.”  After continued torture, McCain finally gave in, signing a “confession.”  Though understandable to anyone, he felt he had betrayed his country.  Yes, the #15 is not an easy Brain Type to break, and McCain was certainly no exception.

Lastly, McCain ran for the Presidency in 2008 alongside fellow #15 Sarah Palin, only to fall short to the younger, more affable Barack Obama (#13 FCIR).  McCain, throughout his political career, made friends and enemies on both sides of the political aisle, sometimes veering left and sometimes veering right based on each, individual issue.  He was always want to say, “Country First”.  And, in an appropriate, Type-related quote, McCain once stated, “I don’t mind a good fight. For reasons known only to God, I’ve had quite a few tough ones in my life. But I learned an important lesson along the way: In the end, it matters less that you can fight. What you fight for is the real test.” 

Written by: Staff
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8/20/18 – Mary Berry admits to ‘white lies’

If you’re looking for a judge with complete, 100% unbiased objectivity, good luck finding it.  If you’re looking for a more objective, impersonal judge based on Brain Type, however, there are definite general principles one may wish to follow (though no BT is bias-free).  Of the 16 inborn Brain Types, 8 of them make decisions as Inanimates, while the other 8 make decisions as Animates.  ‘Owls’ and ‘Hawks’, the Inanimates (EIs and CIs), observe their world IMPERSONALLY, while ‘doves’ and ‘storks’ (EAs and CAs) observe their world PERSONALLY.  As Jon Niednagel writes in ‘Brain Types and Parenting’, “One person may choose an impersonal, objective approach that seems to be clear and logical.  Another person many be prone to “Feel a situation out” and then decide based on personal, subjective values.  The latter usually places more emphasis on how the decision will affect the people involved.”

This simple BT guideline played itself out all-too clearly in the personage of the affable “British Baking Show” judge, Mary Berry.  The popular reality bakeoff show, where contestants are judged for their edible creations, has been going strong for nearly a decade now, led by Ms. Berry alongside celebrity chief Paul Hollywood (#13 FCIR).  To be sure, Paul has played the in-your-face Simon Cowell (#13 FCIR) role, while Mary the kind-hearted Paula Abdul (#11 FCAL) role.  Mary, who shares the same #11 Brain Type, no longer judges on the show, but recently she admitted “telling white lies” during her stint there.  As one author writes, “The 83-year-old baking star told Express that during her judging days she would tell these white lies to save the contestants from feeling bad.” 

In her own words, “We did have a wonderful man and he made a beetroot cake. It really was awful but we didn’t say it was nasty because he would get so upset.  There were quite a few things I didn’t like so much.  People know when they’ve done something awful.  It’s been so bad it made me feel quite ill.”  And like Paula with Simon years ago, Berry remarked she approached contestants much differently than her co-judge, Paul Hollywood, stating he could be extremely “harsh.”  Added Mary, “I could sometimes tick him off. He was a bit harsh and I was trying to encourage people.”  Contestants who mess up “don’t need to be told off about it, they need to know to how to have success next time.”

No surprise that #11 FCALs can make such great teachers and preachers (Billy Graham).  Their “soar above” stork approach focuses on betterment, not belittlement!

Written by: Staff
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7/30/18 – 2018’s Baseball Hall Of Fame

Some new names were inducted into Baseball’s Hall of Fame over the weekend, and yet again we see a variety of Brain Types among them.  It’s an amazing phenomenon, for sure, given that #13 FCIRs are by far the most prolific BT in sports (especially in baseball these days, followed by the #1 FEAR).

Who are they?  You may have heard of Chipper Jones, Vladimir Guerrero, Jim Thome, and Trevor Hoffman.  Only one of these talented players is a #13, and that is Hoffman (whose ‘pitching’ persona could quite easily have been confused for a #6 BEIR).  Jones, arguably one of the top few 3rd basemen in MLB history, was the Atlanta Braves’ primary 3rd baseman from 1995 to 2012, is a #6 BEIR and was the MLB batting champion in 2008 after hitting .364 (ending his career at .303).  Next comes Guerrero, whose contagious smile should give away his inborn design even to the novice Brain Typer.  A #9 FCAR, Guerrero played outfield for a number of teams including the Expos, Angels, Rangers and Orioles.  Number-9s, from Little League to the Majors, are usually known as free-swingers—not for bar hopping but swinging at virtually any pitch that comes close to the strike zone.  Vlad was the consummate free-swinger. His size and background in cricket made for a #9 that swung at nearly every pitch! Amazingly, he had a career batting average of .319. (And yet some of his strikeouts were ever-so funny.)

Next comes J. Thome, another #6 BEIR (again, an amazing feat considering how few there are/have been in the MLB—especially recently).  Thome played for an astounding 22 seasons (can anyone say #6 Cal Ripkin?), and hit 612 home runs during his career (the eighth-most all time).  Last comes Trevor Hoffman, the relief pitcher who spent most of his 18 years in Major League Baseball playing for the San Diego Padres.  He was selected for the All-Star team seven times, and twice was the runner-up for the National League (NL) Cy Young Award.

For those who don’t know, Hoffman was signed as a shortstop and was floundering in the Minors until he was given a chance to pitch. Not only did he have a decent fastball, but his change-up was unparalleled. Leave it to a #13, the dominant pitchers in baseball, with the potential to be the ultimate ‘junk’ pitchers—knuckle balls, change-ups, even fast balls with incredible movement.  As CI’s, #13s have the softest hands of all BTs, also explaining their expertise playing musical instruments and smartphone/texting at nano-speed.

Jack Morris and Alan Trammell (#13 FCIR) were also elected from the Modern Era ballot, but weren’t selected by the sportswriters like the other players.

Written by: Staff




7/19/18 – Dwayne Casey is new coach of the Detroit Pistons

This next NBA season you’ll be seeing a new face on the Detroit Pistons sideline.  They hired a new coach, Dwayne Casey, who formerly headed the Toronto Raptors and Minnesota Timberwolves.  To land the job, Casey went through some heavy interviewing.   “Not a lot of people, and I’m not saying this negatively, but a lot of guys or women who have accomplished what Casey has accomplished probably wouldn’t go through the two extensive interviews that we put him through. I think they just wouldn’t want to do that, and that’s fine,” said a Pistons operative.

A hard-working, competent #15 FCIL, Casey is looking for a successful season with the Pistons after having such a stellar season as Head Coach of the Toronto Raptors—where he was voted Coach of the Year by his NBA peers. Yet, he was fired in Toronto after they lost in the playoffs to LeBron and company!  Go figure. “If you look at Casey’s history, hell, he went to Japan and the number of seasons he ended up over there, then came back to the States and grinded it out.  He’s obviously a very good coach. He’s great with relationships.” 

Yes, choose a Brain Type to “grind it out,” and the #15 would definitely be at the top of your list.  Like President Donald Trump, they typically stop at nothing in order achieve their goals.  A driven visionary himself, Casey has gone through thick and thin to get where he’s at, and given a decent coaching staff and some talent, he has the inborn potential to do quite well in Detroit, provided he is able to maintain good relationships, particularly with his players (#15s can be field marshals, not always well received by less-than-disciplined players).  We hope to see him succeed.

Written by: Staff



7/10/18 – LeSean McCoy in a bit of trouble

They call him LeSean “Shady” McCoy, and recently he has been accused of beating up his girlfriend.  A talented running back in the NFL, McCoy is a #2 BEAR, a design typically passive in nature unless their amygdales get hot and you get them riled in the moment.  Remember former NBA star, friendly and model citizen, and Sacramento Mayor Kevin Johnson?  He lost control awhile back when a protester threw a pie in his face.  Johnson immediately tackled him and began punching his face repeatedly, beating the man to a “bloody pulp.”

Not only is McCoy accused of beating up his girlfriend, but also his dog and even his own son.  The accuser’s friend posted on instagram, “Let’s not talk about all the times my best friend had to stop you from VICIOUSLY beating your son for small things like peeing in the bed. We kept quiet about your drug usage … all the ILLEGAL steroids and needles you were using, but we will not keep quiet about this!!!!!!”

Most of the time, LeSean is considered to be a really nice guy.  We believe it, knowing the nature of the #2.  On the flipside, sadly, we also know LeSean is quite capable of the accusations made against him (he was also accused of assault by another woman in 2013).  Perhaps McCoy should consider changing his name to something peaceful as did fellow #2 P. Diddy to Brother Love.

Written by: Staff