The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

5/20/18 – The death of Barbara Bush

All in all, she was a simple woman.  Yes, she was once First Lady of the United States, but passing her on the street you probably wouldn’t know it. After all, she was a #3 FEAL, and if you tried counting all the famous #3s both now and in the past on two hands, you’d be hard pressed to come up with more than your fingers.

Last month saw the passing of Mrs. Barbara Bush, faithful wife of George Bush Senior, a #11 FCAL. Amazingly, it was one of the rare times (and only that we know of) when two dominant Animates occupied the White House, and from all appearances, their marriage seemed to be a happy one. The death of their daughter, Robin, to leukemia back in the 1950s seemed to draw George and Barbara even closer together. Years ago, Barbara described the death of their daughter and the grief that followed as “an agony made more bearable by her relationship with her husband.”Little George W., a #15 FCIL, vividly remembers the day Robin died. I remember seeing them pull up and thinking I saw my little sister in the back of the car. I remember that as sure as I am sitting here. I run over to the car, and there’s no Robin.From that point on, George W. made it his duty to be there for his grieving mother. One day, Barbara overheard her son tell a friend that he couldn’t come out because he had to play with his mother, who was lonely. I was thinking, Well, I am being there for him. But the truth was he was being there for me. Leave it to the #15 to be the strong one (and to attempt the right thing)!

Yes, the #3 FEAL can be prone to worry, sadness, and stress, and it is said Barbara’s dark hair turned to white during this time of grieving.  Yet, it caused her to hold onto family and friends even more tightly, something #3s naturally desire to do. Barbara once said, “Family and friends and faith are the most important things in your life and you should be building friendships.”And again, regarding relationships, “Never lose sight of the fact that the most important yardstick of your success will be how you treat other people – your family, friends, and coworkers, and even strangers you meet along the way.”

Other #3s have included singer Loretta Lynn, figure skating’s Nancy Kerrigan, and tennis’ Gigi Fernandez in tennis.  Perhaps the most well-known #3 of all time has been Princess Diana.

Written by: Staff
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4/23/18 – Patrick Reed wins the Masters

He looks “less like a world-class athlete than he does the manager of an Applebee’s somewhere in the heart of his beloved United States,” says one writer. His golf swing “sometimes kind of resembles Arnold Palmer depending on many drinks you’ve had,” and his “celebrations are goofy,” where his “belly spills over his belt. “ Are we talking about a #13 FCIR Yep!

But hey, Patrick Reed won Masters fair and square last weekend, and the green jacket rightly belongs to him. In flashy #13 style, he’s been wearing it everywhere. In fact, he wore it to a Knicks-Cavs game last week, and then was seen sporting it again at a Chick-fil-A drive thru! Reed has been getting some flack for it, but he doesn’t care (Reed isn’t the most popular golfer on Tour due to his sometimes eccentric nature). It’s not entirely unheard of, however, with Sergio Garcia (#9 FCAR) attending Wimbledon and a soccer match last year in his green jacket.

Reed’s victory came largely due to some great putting. “It was tough out there but to make those putts on 14 [for birdie] and on 17 [for par] gave me momentum going to 18 which in the past has given me so many issues. Needing a par on the last hole, to win my first major, felt just right. It was definitely harder than I thought it was going to be. He was followed closely by some fellow #13s, including Jordan Spieth and Rickie Fowler, but Patrick’s stellar performance eventually proved too much for them.

Will we see Reed winning more Majors in the future? Possibly, but not statistically likely. Yet, when Q1s get entrenched in the brainas zone region (Right anterior), they can roll for weeks on end. Unfortunately for Patrick, the next Major isn’t till mid-June. You’ve heard us tell you before that #13s in golf can be quite inconsistent (overly pliable motor-skills and over-thinking brains not a good combo), and Reed has particularly been known for being a “shaky” golfer. Still, the revered green jacket is his, and you can be sure he’ll be showing it off in public until it must be returned at next years Masters (with NO ketchup or mustard stains).

Written by: Staff


4/2/18 – Annette Funicello never wanted to change

She was our favorite Mouseketeer back in the 1950s and went on to lead quite a successful Hollywood career that spanned decades thereafter. “She charmed fans with her sweet, sunny personality on screen, but her cast mates insist she was genuinely like that,” writes one author about. Annette Funicello, who passed away at age 70 from MS in 2003. The #11 FCAL Funicello was a friend to all, actively building this image on screen and off screen. Annette’s squeaky-clean image wasn’t fake. She was a genuinely nice person. She wanted to remain the same, always, for her fans. In fact, when a makeup artist once told her to update her famous eyebrows for a new look, she refused. She didn’t want to change her image, he said. My fans are used to seeing me a certain way. I don’t want to hurt them or have them feel like I’ve done something wrong.'”

Sadly, that desire to not change led Funicello to hide her debilitating disease towards the end of her life. She was hesitant to disclose her illness because she was afraid people wouldn’t love her.” Wow, quite a revealing statement into the thoughts and feelings of the #11 FCAL!. They typically want everyone to think well of them, a source of inner pride often cloaked with outward humility. Also, all negative thoughts are pushed aside by the Q3 region of the brain (Front, Left brainers). Years ago Annette confessed to Entertainment Tonight that she always loved being surrounded by optimistic people. Being pushed in a wheelchair, for instance, was quite embarrassing for her. Now I’m not embarrassed to ask for a wheelchair. That’s another plus. So you try to find the good things that come out of anything, and there are good things.

In the end, Funicello said her faith got her through the tough times. I”ve always been religious. This just makes me appreciate the Lord even more because things could always be worse. I know he will see me through this.

Written by: Staff


3/11/18 – Shaquem Griffin channels his inner Sampson

At first glance, he’s just another football player. At second glance, there’s something very different about him.

His name is Shaquem Griffin, and he was ?only 4 years old when doctors amputated his left hand a day after his mother found him in the kitchen attempting to cut off his fingers. Why? The young Griffin has amniotic band syndrome, a congenital birth defect, and whenever he touched anything his hands would feel scorched with pain.

Now he’s playing football, and Griffin was recently invited at the last minute to the NFL combine. From central Florida, the one-handed do-it-all defender did something amazing on Saturday with his prosthetic left hand, and the crowd was going wild. Shaquem was simply bench pressing, and his personal max had been 11 reps with 225 pounds. But this time,My goal was six. As he started pumping, however, and as the crowds continued to cheer, Griffin’s adrenaline, or Brain Type, kicked in. I said, this thing feels like 135. Let Griffin recounted. And I just started cranking them out.

You see, Griffen is #1 FEAR, and if BTInsiders know anything about this Brain Type it’s that they control the large, gross-motor muscles better than any other design (which can make for bench pressing prowess). Equally significant, they love, love, love to entertain! When the attention turns to them, watch out! Everybody in the stands was hyping me up. I got the guys I’m here with hyping me up. It felt amazing. I was ready to go. I was ready to attack it. When all was said and done, Griffin had busted out 20 reps. It was amazing, hearing the crowd and having the juices flowing, I mean I felt it. I didn”t know I had it in me.

Ironically, #1s generally do not excel at bench pressing; though they are the best with the large muscle groups, especially the body’s core, they use the arms secondarily. If anything, they rely on the triceps, but the forearms and hands are much more innately passive. Also, #1s do not like to go through the pain and self-discipline of bench pressing; if they have to suffer, they?ll choose a whole body exercise which they can do more naturally and easily. Yet, give them a crowd, and the ola #1 will immediately begin to perform relishing the attention. By the way, after his bench press success, he then ran the fastest time of a linebacker not only at this year’s combine but of all time!!

We could have told you, Shaquem, that you had it in you. Great job, and thanks for being an inspiration to us all.

Written by: Staff
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3/5/18 – Goodbye, Billy Graham

He was most well known #11 FCAL of all time. That’s quite a feat, given the likes of the Beatles’ Paul McCartney and Hollywood’s Elizabeth Taylor. More than 214 million people in 195 cities and territories heard his powerful voice ringing in the air, all with that familiar southern drawl that made you feel like he was just a good friend of yours. The reverend Billy Graham died yesterday at 99 years of age, with both friends and enemies readily confessing that he was a man of integrity, conviction, and kindness, and trio of qualities rarely found in anyone now or in the past.

Listening to Graham, especially in his younger days, one might have thought he was a dynamic, theatrical #13 FCIR. Or, due to his boldness and forthright nature, a strong-willed #15 FCIL. Yet, when we look beneath the preacher and into the “aww…shucks” type of man himself, we find that was a dominant Animate #11 FCAL. Yes, the same man who in the 1950s physically cut the ropes that separated “White” from “Colored” crowds (much to the angst of fellow church leaders) was a Left brain dominant, soft-hearted giant. His faith gave him courage, a courage not naturally found among most #11s.

Perhaps most amazing of all was Graham’s clean-cut reputation. While sex and financial scandals have plagued so many religious leaders over the years, Graham kept free from that. He was continually focused, determined, and passionate about sharing the gospel of Christ. Even former President Bill Clinton (#15 FCIL) once said about Billy, “He took sin seriously. But he took redemption seriously. And it was incredibly powerful the way he did it.” Indeed he did take his faith seriously till the end, even authorizing full page ads in major newspapers last year urging people to vote for politicians who opposed same-sex marriage on “biblical principles.”

What perhaps struck people most about Billy was his humility. “I despise all this attention on me,” he once said. “I’m not trying to bring people to myself, but I know that God has sent me out as a warrior.” And again, “I’ve often said that the first thing I’ll do when I get to heaven is ask, ‘Why me, Lord? Why did you choose a farm boy from North Carolina to preach to so many people”

Finally, in the words of Vice President Mike Pence (#13 FCIR), “Billy Graham’s ministry for the gospel of Jesus Christ and his matchless voice changed the lives of millions. We mourn his passing but I know with absolute certainty that today he heard those words, ‘Well done, good and faithful servant.'”

Written by: Staff


2/18/18 – About the State of the Union

He received a 75% approval rating according to a CBS News poll, with viewers most appreciating President Donald Trump’s views on the nation’s infrastructure, immigration, and national security. Yes, it was time for another State of the Union address, and boy was it a long one, running about 1 hour and 20 minutes and being the 3rd ever longest in American history! Of course, about a half hour of it was applause, but who’s counting? (And by the way, guess who holds the record for the lengthiest, gift-of-gab POTUS discourse? If you guess another long-winded #15, like Slick-Willie Clinton, you’re a winner!)

Did anyone notice our #15 FCIL President’s speed and tone during his speech? He talked remarkably slower, with his tone being noticeably softer and monotone. He definitely didn’t get coached by former President Barack Obama (#13 FCIR), who preferred to speak rather quickly and abruptly like he was a good ol’ buddy of yours. Trump was very careful and calculated, no doubt on purpose in order not to stray too far from his pre-written script. Remember, #15s are masters of abandoning the teleprompter (since think so well on their feet when they care to), while #13s (ala Mr. Obama) typically rely on them like crutches after a broken leg (since the Right Brain disdains boundaries and limitations).

Even many critics agree that Trump did well. Now comes year number 2, where ‘The Donald’ hopes to make good on more campaign promises in order to keep his core base and likely seek reelection. After all, if we know one thing about FCILs, they don’t relinquish power very easily. Just ask Hillary Clinton, Nancy Pelosi, or Michelle Obama who’s presently hiding in the weeds ready to come to the Dem rescue in 2020.

Written by: Staff


2/12/18 – The death of Rasual Butler

We wanted to report the sad passing of a rare #4 BEAL who was said to care for people more than most. Rasual Butler, only 38 years of age, died two weeks ago in what police are saying was a rollover crash in Los Angeles. Hi wife, Leah LaBelle Vladwoski, was also killed. Rasual was the 53rd pick in the 2002 NBA draft, getting picked by the Miami Heat. “I know I speak for everybody at the Heat,” said an emotional Miami coach Erik Spoelstra (#13 FCIR). “He was one of our favorite guys.”

One sweet story involves Dwyane Wade (#2 BEAR) having to make a public appearance on behalf of the Miami Heat back in 2003. The Back brain “introvert” Wade was nearly paralyzed with fear, but Butler was there for him, helping Dwayne keep calm with reassuring words. “That’s who he was,” Wade said. “A great individual that was always there for people when they needed him.”

Yes, being a consummate #4, Butler didn’t possess much raw talent, but teams wanted him due to his love for playing team ball (characteristic of the #4‘s rule-based, others-centered, harmonious outlook). He averaged fewer than 10 points a game, but that didn’t matter. “Rasual was the consummate team player and a great role model for our younger players on how a professional should prepare and act, while being a positive influence on everyone who associated with him,” said Kevin Pritchard (#13 FCIR), Indiana’s president of basketball operations.

Heat President Pat Riley (#11 FCAL) only had a good things to say about Butler. “Rasual was one of the greatest people we have ever had play for us; a great player, teammate and better person. It’s always hard to cope with losing those you shared your life with, but we feel blessed to have had such a bright light shine in all of our lives.”

Written by: Staff
(click for source)


2/5/18 – Roger Federer wins yet again

They’re calling him ageless. He grows older, yet continues to win championship after championship. We’re talking about tennis phenom #13 FCIR Roger Federer who last weekend won the Australian Open with a 6-2, 6-7 (5), 6-3, 3-6, 6-1 win over Marin Cilic. In just the past 12 months, Federer has won back-to-back Aussie Open titles and three Grand Slam championships in all to bring his total to 20.

Federer is now 36 years of age, a time when most players are ready to retire. While this past year we highlighted a couple non-#13s on the tennis circuit (#1 FEAR Jo-Wilfried Tsonga and #9 FCAR Kei Nishikori), #13 FCIRs continue to dominate tennis. This will continue as long as power rackets are here to stay and tennis remains a gladiatoras arena of speed, reaction time, pliability, strategy, and angles, all areas in which the #13 is uniquely gifted (think of Rafael Nadal, Novak Djokovic and Andy Murray).

Have you noticed Federer’s physical build (and most #13 players for that matter) His upper body is quite thin, but his calves are massive. His legs are super flexible, and if you look closely, his gate and knees hyper-extend dramatically. Federer is amazingly pliable (a #13 trait), and thus able to contort in ways the average mortal cannot. Not only is he extraordinary, but Roger is cool, calm, and collected. He clearly has optimal neurochemicals and neurons, which greatly help in any sport. He also possesses an admirable humility about himself, which makes him all the more likeable. Roger Federer will definitely and deservedly go down in history as a tennis legend and perhaps the greatest of all time.

As a final note, you may have seen Federer break down and cry in his final moments while addressing the crowd.  Shows of sudden emotion can be quite common among male #13 FCIRs, being heavily Right brain dominant (and not far-removed from the posterior R amygdalae). “I’m happy I can show emotions and share it with the people,” Federer said during his on-court speech. “If I got emotional, it’s because it was a full crowd again. This is for them also.”

Written by: Staff
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1/23/18 – Philadelphia Eagles are headed to the Super Bowl

Well, football fans, it’s been decided. Two teams are going to the Super Bowl the following Sunday, and yes, one of them again happens to be the New England Patriots. Mastermind and consummate CEO #15 FCIL BT, Bill Belichick, continues his successful, illustrious career by implementing craftily-planned plays (often including strategic, conservative, short passes with the occasional long-ball thrown to a typically open receiver) for his highly compliant quarterback Mr. Tom Brady (#9 FCAR). For nearly 2 decades now Brady has been trained by the #15 Field-marshal, considered the top NFL coach ever. To Brady’s credit, his inborn, in-sync and highly-coordinated gross and fine motors allow him to throw to the oft-open receiver with velocity, accuracy, and ease. Not only is his Brain Type arguably the most accommodating and people-pleasing among top athletes, it also welcomes someone providing an organized, logical strategic system (where the#9‘s brain naturally doesn’t venture).

But who is this other team we see going head-to-head against the NFL’s top juggernaut? Why, it’s the Philadelphia Eagles, who have only seen a Super Bowl twice in their franchise history. The last time was in 2004, and yes, it was against Mr. Brady and his Patriots. The Eagles lost that game, and revenge would be pretty sweet.

So back to the Super Bowl match up, the injured Carson Wentz is to be largely credited for the Eagles stellar 13-3 record, and it’s highly unfortunate to have him on the sidelines. Still, with QB Nick Foles at the helm, the Eagles stand a fighting chance provided they can “throw” Brady off his game (and the refs don’t hand it to him and the Pats). How does one do this? We won’t go into too much detail here, but remember that #9’s are highly emotional beings. A few hard shoves and sacks, plus teammates’ mistakes, can go a long way in making an FCAR flustered, and that’s what needs to happen to Brady at key points in the game in order to get to him mentally make that emotionally for the visceral #9. Yes, it’s all about what is inside the head that can win or lose ball games.

With their reported history of cheating, not to mention deflate-gate, most of the country will be rooting against the Pats and cheering for the Birds to win the SB trophy. It’ll be fun to watch!

Written by: Staff


1/15/18 – Goodbye to Dick Enberg

We wanted to say goodbye to one of American’s most legendary broadcasters, Dick Enberg, who passed away shortly before Christmas at the age of 82.

With all due respect to other great announcers in the 70s and 80s if you were to have a decathlon of play-by-play, he would have won that decathlon of play-by-play because he did so many things exquisitely well, said Bob Costas (#15 FCIL). He did seven or eight things really, really well, and was at or near the top of all those things. And he did with the combination of extraordinary craftsmanship, meticulous preparation, facility with words and a genuine not a manufactured, but a genuine boyish enthusiasm. He was a sentimental man but there was nothing inauthentic about that enthusiasm.

What a perfect description of the #9 FCAR Mr. Enberg. Genuine, sentimental, and a man with a “boyish enthusiasm”, Enberg possessed a kind, endearing personality that drew audiences all over the world to him and his broadcasting. He was a soft-hearted man, and a colleague shared a story when Dick was recently brought back to CBS to call a Roger Federer U.S. Open match. The match, however, was cut short due to rain. “Dick was genuinely crushed. I watched him pack his bag he’d written out pages and pages of notes. He so wanted to tell the viewers what he felt about Roger, what he saw in him. I’m sorry he didn’t get the chance. I also feel badly that his retirement happened the same year as Vin Scully’s. It’s like losing Mozart and Chopin at the same time.”

Anyone recall Scully’s Brain Type? He is just a letter off Enberg, being an #11 FCAL. Both men were gifted CA “Storks” who could wield a mic like warriors wielding a sword. As Niednagel writes in his book, Brain Types and Parenting, “Vocationally, Personal Imaginers often pursue journalism, ministry, motivational speaking, education, health care, and other jobs accentuating their speech and language interests and their affection for people.”

Bob Costas also confessed of Enberg, “He was always better than I was on the pageantry part because he had that genuine boyish enthusiasm for everything.” Yes, although a #15 FCIL like Costas can have their routine down pat (even better than a #9), they simply cannot parallel the #9‘s relationship/social skills.

Thanks for the many years of warm memories, Dick.

Written by: Staff
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