The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

9/10/18 – Naomi Osaka wins emotional grand slam

Wow, did you catch all the tennis drama over the weekend?  What began as a “slightest of hand gestures” by a coach in the stands soon ended in “chaos, recrimination and, oh, yes, Naomi Osaka’s remarkable upset victory.”  Yes, the 20-year old Naomi Osaka, described as “shy” and grew up “admiring and emulating Williams”, was up 6-2 in the first set, ready to pull of a huge upset victory for the Grand Slam title.

Serena was visibly frustrated, so when Carlos Ramos, the “notoriously strict chair umpire,” called a code violation for coaching after Patrick Mouratoglou (Serena’s coach) made a slight wobbling motion with his two hands (as if to remind Williams how to move), Serena’s in-the-moment Empirical, Animate “feelings” kicked in, and it was all downhill from there.  Williams approached the chair and said to Ramos, “One thing I’ve never done is cheat, ever. If he gives me a thumbs up he’s telling me to, ‘Come on.’  I don’t cheat to win, I’d rather lose. I’m just letting you know.”  (After hundreds of matches, you’d think she would have told the coach by now don’t give me coaching hand signals?)

Williams returned to play in the second set by breaking Osaka’s serve, which could have been a turning point, only to hit a backhand into the net for an unforced error.  Osaka came back to win the next game, and that’s when Williams racket came firing down, destroying it.  It was an automatic code violation, and because it was Williams’ second, Osaka gained a point for the next game.  Serena apparently forgot this rule, so when she saw the scoreboard, she returned to Ramos with more words to say.  “You owe me an apology.  I have never cheated in my life. I have a daughter and I stand for what’s right for her and I have never cheated. You owe me an apology.”  After some more bantering, Williams stated, “And you stole a point from me, you’re a thief, too.”  Ramos threw in a third violation, which is a loss of a game, and soon the match was over.

The crowd booed, and when the M.C. started to speak to congratulate Naomi Osaka, they continued with loud boos.  Osaka pulled her visor over her face again and cried.  “Seeing that, Williams put her arm around Osaka and said something to ease the tension. When it was her turn to speak to the crowd, she implored the fans to stop booing and to laud Osaka’s achievement.”

Let’s now forget the match and instead focus on Ms. Osaka.  Can anyone guess her inborn Brain Type?  She is unique, not just in the world, but in the world of tennis.  In fact, we had to pull out Niednagel’s old “Your Key To Sports Success” to double-check and make sure that, yes, we have never witnessed her Brain Type on the female tennis circuit ever before.  Consider, she’s quiet, has a powerful ground stroke, and in her interviews she often is a woman of few words.  In fact, after she beat Serena, Osaka “giggled, fidgeted and rambled, before admitting ‘this is probably going to be the worst acceptance speech of all time’.  Osaka is one of just a few women in pro tennis with a forehand shot clocked at more than 100 miles per hour.  How does she do it?  As one sports scientist observes, she “grabs the throat of her racket with her left hand. This seemingly innocuous gesture starts a sequence of motion that will muster her incredible forces and release them into a thunderous shot … Having both hands on the racket helps create a singular movement of shoulders and hips away from the ball, called a unit turn.”  At this point, our readers should be honing in on her inborn BT.

Osaka is a #2 BEAR.  As we hinted earlier, this design has only been seen on the men’s tour, and rarely at that.  Bjorn Borg shared this inborn makeup.  Often times, #2s lack the passion, energy, and discipline required to be the best at tennis, and we have no doubt Osaka’s nurturing in Japan played a large part in her success.  We’ll be talking more of her in the future, but for now, congratulations to Naomi Osaka for a match well-played, and for keeping her head in the game despite Serena’s emotional, child-like breakdown.

By the way, Mouratoglou later admitted he was coaching Serena, though he added that all coaches do it.  Oh well.

Written by: Staff
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8/29/18 – The death of John McCain

He was a senator, a war hero, and a potential U.S. President, a man known for his “raw ambition, the conservative instincts of a shrewd military man, a rebelliousness evident since childhood and a temper that sometimes bordered on explosiveness.”  On Saturday he passed away at the age of 81.  John McCain, a feisty #15 FCIL, will long be remembered as a man who did what he decided to do, sticking to his guns both literally and metaphorically.

Shot down over Hanoi, McCain suffered two broken arms and a shattered leg, afterwards being placed in solitary confinement for two years and frequently beaten.  “Often he was suspended by ropes lashing his arms behind him. He attempted suicide twice. His weight fell to 105 pounds. He rejected early release to keep his honor and to avoid an enemy propaganda coup or risk demoralizing his fellow prisoners.”  After continued torture, McCain finally gave in, signing a “confession.”  Though understandable to anyone, he felt he had betrayed his country.  Yes, the #15 is not an easy Brain Type to break, and McCain was certainly no exception.

Lastly, McCain ran for the Presidency in 2008 alongside fellow #15 Sarah Palin, only to fall short to the younger, more affable Barack Obama (#13 FCIR).  McCain, throughout his political career, made friends and enemies on both sides of the political aisle, sometimes veering left and sometimes veering right based on each, individual issue.  He was always want to say, “Country First”.  And, in an appropriate, Type-related quote, McCain once stated, “I don’t mind a good fight. For reasons known only to God, I’ve had quite a few tough ones in my life. But I learned an important lesson along the way: In the end, it matters less that you can fight. What you fight for is the real test.” 

Written by: Staff
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8/20/18 – Mary Berry admits to ‘white lies’

If you’re looking for a judge with complete, 100% unbiased objectivity, good luck finding it.  If you’re looking for a more objective, impersonal judge based on Brain Type, however, there are definite general principles one may wish to follow (though no BT is bias-free).  Of the 16 inborn Brain Types, 8 of them make decisions as Inanimates, while the other 8 make decisions as Animates.  ‘Owls’ and ‘Hawks’, the Inanimates (EIs and CIs), observe their world IMPERSONALLY, while ‘doves’ and ‘storks’ (EAs and CAs) observe their world PERSONALLY.  As Jon Niednagel writes in ‘Brain Types and Parenting’, “One person may choose an impersonal, objective approach that seems to be clear and logical.  Another person many be prone to “Feel a situation out” and then decide based on personal, subjective values.  The latter usually places more emphasis on how the decision will affect the people involved.”

This simple BT guideline played itself out all-too clearly in the personage of the affable “British Baking Show” judge, Mary Berry.  The popular reality bakeoff show, where contestants are judged for their edible creations, has been going strong for nearly a decade now, led by Ms. Berry alongside celebrity chief Paul Hollywood (#13 FCIR).  To be sure, Paul has played the in-your-face Simon Cowell (#13 FCIR) role, while Mary the kind-hearted Paula Abdul (#11 FCAL) role.  Mary, who shares the same #11 Brain Type, no longer judges on the show, but recently she admitted “telling white lies” during her stint there.  As one author writes, “The 83-year-old baking star told Express that during her judging days she would tell these white lies to save the contestants from feeling bad.” 

In her own words, “We did have a wonderful man and he made a beetroot cake. It really was awful but we didn’t say it was nasty because he would get so upset.  There were quite a few things I didn’t like so much.  People know when they’ve done something awful.  It’s been so bad it made me feel quite ill.”  And like Paula with Simon years ago, Berry remarked she approached contestants much differently than her co-judge, Paul Hollywood, stating he could be extremely “harsh.”  Added Mary, “I could sometimes tick him off. He was a bit harsh and I was trying to encourage people.”  Contestants who mess up “don’t need to be told off about it, they need to know to how to have success next time.”

No surprise that #11 FCALs can make such great teachers and preachers (Billy Graham).  Their “soar above” stork approach focuses on betterment, not belittlement!

Written by: Staff
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7/30/18 – 2018’s Baseball Hall Of Fame

Some new names were inducted into Baseball’s Hall of Fame over the weekend, and yet again we see a variety of Brain Types among them.  It’s an amazing phenomenon, for sure, given that #13 FCIRs are by far the most prolific BT in sports (especially in baseball these days, followed by the #1 FEAR).

Who are they?  You may have heard of Chipper Jones, Vladimir Guerrero, Jim Thome, and Trevor Hoffman.  Only one of these talented players is a #13, and that is Hoffman (whose ‘pitching’ persona could quite easily have been confused for a #6 BEIR).  Jones, arguably one of the top few 3rd basemen in MLB history, was the Atlanta Braves’ primary 3rd baseman from 1995 to 2012, is a #6 BEIR and was the MLB batting champion in 2008 after hitting .364 (ending his career at .303).  Next comes Guerrero, whose contagious smile should give away his inborn design even to the novice Brain Typer.  A #9 FCAR, Guerrero played outfield for a number of teams including the Expos, Angels, Rangers and Orioles.  Number-9s, from Little League to the Majors, are usually known as free-swingers—not for bar hopping but swinging at virtually any pitch that comes close to the strike zone.  Vlad was the consummate free-swinger. His size and background in cricket made for a #9 that swung at nearly every pitch! Amazingly, he had a career batting average of .319. (And yet some of his strikeouts were ever-so funny.)

Next comes J. Thome, another #6 BEIR (again, an amazing feat considering how few there are/have been in the MLB—especially recently).  Thome played for an astounding 22 seasons (can anyone say #6 Cal Ripkin?), and hit 612 home runs during his career (the eighth-most all time).  Last comes Trevor Hoffman, the relief pitcher who spent most of his 18 years in Major League Baseball playing for the San Diego Padres.  He was selected for the All-Star team seven times, and twice was the runner-up for the National League (NL) Cy Young Award.

For those who don’t know, Hoffman was signed as a shortstop and was floundering in the Minors until he was given a chance to pitch. Not only did he have a decent fastball, but his change-up was unparalleled. Leave it to a #13, the dominant pitchers in baseball, with the potential to be the ultimate ‘junk’ pitchers—knuckle balls, change-ups, even fast balls with incredible movement.  As CI’s, #13s have the softest hands of all BTs, also explaining their expertise playing musical instruments and smartphone/texting at nano-speed.

Jack Morris and Alan Trammell (#13 FCIR) were also elected from the Modern Era ballot, but weren’t selected by the sportswriters like the other players.

Written by: Staff




7/19/18 – Dwayne Casey is new coach of the Detroit Pistons

This next NBA season you’ll be seeing a new face on the Detroit Pistons sideline.  They hired a new coach, Dwayne Casey, who formerly headed the Toronto Raptors and Minnesota Timberwolves.  To land the job, Casey went through some heavy interviewing.   “Not a lot of people, and I’m not saying this negatively, but a lot of guys or women who have accomplished what Casey has accomplished probably wouldn’t go through the two extensive interviews that we put him through. I think they just wouldn’t want to do that, and that’s fine,” said a Pistons operative.

A hard-working, competent #15 FCIL, Casey is looking for a successful season with the Pistons after having such a stellar season as Head Coach of the Toronto Raptors—where he was voted Coach of the Year by his NBA peers. Yet, he was fired in Toronto after they lost in the playoffs to LeBron and company!  Go figure. “If you look at Casey’s history, hell, he went to Japan and the number of seasons he ended up over there, then came back to the States and grinded it out.  He’s obviously a very good coach. He’s great with relationships.” 

Yes, choose a Brain Type to “grind it out,” and the #15 would definitely be at the top of your list.  Like President Donald Trump, they typically stop at nothing in order achieve their goals.  A driven visionary himself, Casey has gone through thick and thin to get where he’s at, and given a decent coaching staff and some talent, he has the inborn potential to do quite well in Detroit, provided he is able to maintain good relationships, particularly with his players (#15s can be field marshals, not always well received by less-than-disciplined players).  We hope to see him succeed.

Written by: Staff



7/10/18 – LeSean McCoy in a bit of trouble

They call him LeSean “Shady” McCoy, and recently he has been accused of beating up his girlfriend.  A talented running back in the NFL, McCoy is a #2 BEAR, a design typically passive in nature unless their amygdales get hot and you get them riled in the moment.  Remember former NBA star, friendly and model citizen, and Sacramento Mayor Kevin Johnson?  He lost control awhile back when a protester threw a pie in his face.  Johnson immediately tackled him and began punching his face repeatedly, beating the man to a “bloody pulp.”

Not only is McCoy accused of beating up his girlfriend, but also his dog and even his own son.  The accuser’s friend posted on instagram, “Let’s not talk about all the times my best friend had to stop you from VICIOUSLY beating your son for small things like peeing in the bed. We kept quiet about your drug usage … all the ILLEGAL steroids and needles you were using, but we will not keep quiet about this!!!!!!”

Most of the time, LeSean is considered to be a really nice guy.  We believe it, knowing the nature of the #2.  On the flipside, sadly, we also know LeSean is quite capable of the accusations made against him (he was also accused of assault by another woman in 2013).  Perhaps McCoy should consider changing his name to something peaceful as did fellow #2 P. Diddy to Brother Love.

Written by: Staff


5/20/18 – The death of Barbara Bush

All in all, she was a simple woman.  Yes, she was once First Lady of the United States, but passing her on the street you probably wouldn’t know it. After all, she was a #3 FEAL, and if you tried counting all the famous #3s both now and in the past on two hands, you’d be hard pressed to come up with more than your fingers.

Last month saw the passing of Mrs. Barbara Bush, faithful wife of George Bush Senior, a #11 FCAL. Amazingly, it was one of the rare times (and only that we know of) when two dominant Animates occupied the White House, and from all appearances, their marriage seemed to be a happy one. The death of their daughter, Robin, to leukemia back in the 1950s seemed to draw George and Barbara even closer together. Years ago, Barbara described the death of their daughter and the grief that followed as “an agony made more bearable by her relationship with her husband.”Little George W., a #15 FCIL, vividly remembers the day Robin died. I remember seeing them pull up and thinking I saw my little sister in the back of the car. I remember that as sure as I am sitting here. I run over to the car, and there’s no Robin.From that point on, George W. made it his duty to be there for his grieving mother. One day, Barbara overheard her son tell a friend that he couldn’t come out because he had to play with his mother, who was lonely. I was thinking, Well, I am being there for him. But the truth was he was being there for me. Leave it to the #15 to be the strong one (and to attempt the right thing)!

Yes, the #3 FEAL can be prone to worry, sadness, and stress, and it is said Barbara’s dark hair turned to white during this time of grieving.  Yet, it caused her to hold onto family and friends even more tightly, something #3s naturally desire to do. Barbara once said, “Family and friends and faith are the most important things in your life and you should be building friendships.”And again, regarding relationships, “Never lose sight of the fact that the most important yardstick of your success will be how you treat other people – your family, friends, and coworkers, and even strangers you meet along the way.”

Other #3s have included singer Loretta Lynn, figure skating’s Nancy Kerrigan, and tennis’ Gigi Fernandez in tennis.  Perhaps the most well-known #3 of all time has been Princess Diana.

Written by: Staff
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4/23/18 – Patrick Reed wins the Masters

He looks “less like a world-class athlete than he does the manager of an Applebee’s somewhere in the heart of his beloved United States,” says one writer. His golf swing “sometimes kind of resembles Arnold Palmer depending on many drinks you’ve had,” and his “celebrations are goofy,” where his “belly spills over his belt. “ Are we talking about a #13 FCIR Yep!

But hey, Patrick Reed won Masters fair and square last weekend, and the green jacket rightly belongs to him. In flashy #13 style, he’s been wearing it everywhere. In fact, he wore it to a Knicks-Cavs game last week, and then was seen sporting it again at a Chick-fil-A drive thru! Reed has been getting some flack for it, but he doesn’t care (Reed isn’t the most popular golfer on Tour due to his sometimes eccentric nature). It’s not entirely unheard of, however, with Sergio Garcia (#9 FCAR) attending Wimbledon and a soccer match last year in his green jacket.

Reed’s victory came largely due to some great putting. “It was tough out there but to make those putts on 14 [for birdie] and on 17 [for par] gave me momentum going to 18 which in the past has given me so many issues. Needing a par on the last hole, to win my first major, felt just right. It was definitely harder than I thought it was going to be. He was followed closely by some fellow #13s, including Jordan Spieth and Rickie Fowler, but Patrick’s stellar performance eventually proved too much for them.

Will we see Reed winning more Majors in the future? Possibly, but not statistically likely. Yet, when Q1s get entrenched in the brainas zone region (Right anterior), they can roll for weeks on end. Unfortunately for Patrick, the next Major isn’t till mid-June. You’ve heard us tell you before that #13s in golf can be quite inconsistent (overly pliable motor-skills and over-thinking brains not a good combo), and Reed has particularly been known for being a “shaky” golfer. Still, the revered green jacket is his, and you can be sure he’ll be showing it off in public until it must be returned at next years Masters (with NO ketchup or mustard stains).

Written by: Staff


4/2/18 – Annette Funicello never wanted to change

She was our favorite Mouseketeer back in the 1950s and went on to lead quite a successful Hollywood career that spanned decades thereafter. “She charmed fans with her sweet, sunny personality on screen, but her cast mates insist she was genuinely like that,” writes one author about. Annette Funicello, who passed away at age 70 from MS in 2003. The #11 FCAL Funicello was a friend to all, actively building this image on screen and off screen. Annette’s squeaky-clean image wasn’t fake. She was a genuinely nice person. She wanted to remain the same, always, for her fans. In fact, when a makeup artist once told her to update her famous eyebrows for a new look, she refused. She didn’t want to change her image, he said. My fans are used to seeing me a certain way. I don’t want to hurt them or have them feel like I’ve done something wrong.'”

Sadly, that desire to not change led Funicello to hide her debilitating disease towards the end of her life. She was hesitant to disclose her illness because she was afraid people wouldn’t love her.” Wow, quite a revealing statement into the thoughts and feelings of the #11 FCAL!. They typically want everyone to think well of them, a source of inner pride often cloaked with outward humility. Also, all negative thoughts are pushed aside by the Q3 region of the brain (Front, Left brainers). Years ago Annette confessed to Entertainment Tonight that she always loved being surrounded by optimistic people. Being pushed in a wheelchair, for instance, was quite embarrassing for her. Now I’m not embarrassed to ask for a wheelchair. That’s another plus. So you try to find the good things that come out of anything, and there are good things.

In the end, Funicello said her faith got her through the tough times. I”ve always been religious. This just makes me appreciate the Lord even more because things could always be worse. I know he will see me through this.

Written by: Staff


3/11/18 – Shaquem Griffin channels his inner Sampson

At first glance, he’s just another football player. At second glance, there’s something very different about him.

His name is Shaquem Griffin, and he was ?only 4 years old when doctors amputated his left hand a day after his mother found him in the kitchen attempting to cut off his fingers. Why? The young Griffin has amniotic band syndrome, a congenital birth defect, and whenever he touched anything his hands would feel scorched with pain.

Now he’s playing football, and Griffin was recently invited at the last minute to the NFL combine. From central Florida, the one-handed do-it-all defender did something amazing on Saturday with his prosthetic left hand, and the crowd was going wild. Shaquem was simply bench pressing, and his personal max had been 11 reps with 225 pounds. But this time,My goal was six. As he started pumping, however, and as the crowds continued to cheer, Griffin’s adrenaline, or Brain Type, kicked in. I said, this thing feels like 135. Let Griffin recounted. And I just started cranking them out.

You see, Griffen is #1 FEAR, and if BTInsiders know anything about this Brain Type it’s that they control the large, gross-motor muscles better than any other design (which can make for bench pressing prowess). Equally significant, they love, love, love to entertain! When the attention turns to them, watch out! Everybody in the stands was hyping me up. I got the guys I’m here with hyping me up. It felt amazing. I was ready to go. I was ready to attack it. When all was said and done, Griffin had busted out 20 reps. It was amazing, hearing the crowd and having the juices flowing, I mean I felt it. I didn”t know I had it in me.

Ironically, #1s generally do not excel at bench pressing; though they are the best with the large muscle groups, especially the body’s core, they use the arms secondarily. If anything, they rely on the triceps, but the forearms and hands are much more innately passive. Also, #1s do not like to go through the pain and self-discipline of bench pressing; if they have to suffer, they?ll choose a whole body exercise which they can do more naturally and easily. Yet, give them a crowd, and the ola #1 will immediately begin to perform relishing the attention. By the way, after his bench press success, he then ran the fastest time of a linebacker not only at this year’s combine but of all time!!

We could have told you, Shaquem, that you had it in you. Great job, and thanks for being an inspiration to us all.

Written by: Staff
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