The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

11/30/17 – Eli Manning takes the bench

He was once touted to be better than his brother, but BTInsiders knew better. Why? Because we told you so years ago, even as Mr. Eli Manning was at the cusp of winning another coveted Super Bowl title “There is no comparison,” we wrote back then, “except that they (Eli and Peyton) come from the same family.” We went on to tell you, “True, Eli, a #2 BEAR BT, has become one of the NFL’s better QBs this year; yet to compare his abilities with Peyton is absurd to those who know about the 16 inborn designs and watch the Manning’s games. Scores of evidences could be cited for Peyton’s superiority.”

Then we went on to name a few, also pointing out, “Eli has the ability to throw long and accurately. His body balance is better than Peyton’s, and he definitely uses more body in his throws. But his vision (including spatial logic) is not nearly as innately proficient as his brother’s nor is his brain for QB.”

And now, here we are at the end of 2017, where a recent article headlines, “Giants Bench Eli Manning.”  Yes, the same quarterback who won 2 Super Bowls with the Giants is now playing second string “for the first time in 13 years … The Giants, who fell to 2-9 with a loss to the Redskins on Thanksgiving, have struggled on many fronts, but Manning was particularly ineffective in what could be his final start for the team, completing 13 of 27 passes for 113 yards and an interception. This has not been Manning’s worst season statistically, but at 36 years old, with his days of being able to will his team into contention seemingly behind him, the Giants felt it was time to look at other options.”

We genuinely feel sorry for Eli. BTInsiders know full well that’s #2 BEAR males can be some of the nicest people in the world, caring for others and sympathizing with their hurts. Remember when Eli wept over Coach Coughlin when he was fired?  Coughlin had this to say when he heard of Manning’s demotion:  “Surprised is not the word. My sentiments are totally with Eli Manning. I love the kid. He is a class act. He is a two-time Super Bowl champ. He is the finest, most humblest young man in that locker room.”

Eli still remains the Giant’s best QB, but management has decided to look for younger blood, which is reasonable. Yet, handling this icon as they have, especially its poor timing, reflects organizational insensitivity and immaturity. Eli has handled this public humiliation with typical Manning class, as well as with his innate #2 BT, where he responded to media questioning teary-eyed and emotive. On the other hand, faced with the same situation, brother Peyton, the #5 Inanimate gunslinger, would likely have had a more impassive reaction.

Oh, and by the way, the #2 BT is a rarity among starting NFL QBs. Eli has been the only one in recent years. But guess what? Another one is out there, perhaps soon to become well known. Obviously, he won’t play just like Eli, since each person has his own unique non-BT nature and nurturing, but he does have the potential to gain the limelight. We can say, however, his cerebral neurochemical health is dissimilar to Eli’s.  Stay tuned.


Written by: Staff
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11/24/17 – Shaquille O’Neal’s simple financial advice

Shaquille O’Neal (#6 BEIR) is a businessman, and over the years has learned a thing or two about finances. No surprise to Brain Typists, who understand that the #6 BEIR tends to be the most financially savvy of all the inborn designs. (This isn’t the same as financially responsible.) True, there are those exceptions (as with any Type in any area of life), such as Allen Iverson or Lenny Dykstra (the latter who attempted to avoid creditors with characteristic shrewdness, reportedly transferring dozens of items, including chandeliers, mirrors, artwork, a stove and a grandfather clock, to a consignment store where the owner paid him cash for a U-Haul truckload of goods!). Still, what’s interesting about #6 BEIRs is their oft-tendency to hold onto money tightly. They are not called the Tactician for nothing, being naturally adept at financial trading and investing (stock brokers, investment analysts, and so on). Legendary nasty-boy Ty Cobb is a good example of achieving financially savvy success, along with Michael Jordan and others. Their risk-taking, adaptable, logical minds serve them well in this capacity, and with just a little patience and research (and good nurture), BEIRs can be the best tacticians, on and off the field.

Getting back to O’Neal, his career earnings have totaled $292 million, and he ranks as the third-highest-paid player in NBA history. When recently asked to give financial advice for young NBA players, he replied, “I would simplify it for them. I would do what one of my friends did to me. I would take a $100 bill and rip it in half. And I’d say ‘$50, don’t even look at it. Don’t look at it.’ Now, this other $50 you can play with. Do whatever you want. But if you’re smart, you’ll rip this $50 up and you save that. And now this $25, do whatever you want. You want a house, 10,000 square feet? Do it. You want cars? Do it, but keep it right here. If my son makes it to the NBA, that’s exactly what I’m gonna tell him.”

The self-proclaimed Superman went on to say, “If you’ve got a five-year deal worth $100 million, you’re making $20 million, you spend like, $20 million in the first year, you’ll be like ‘You know what? I’ve got another $20 million coming. ‘That’s how guys are thinking. I always tell them ‘Don’t think about what’s going on now. Think about what has to happen in the future.’

You see, readers? It’s possible for even an Empirical to plan for the future. In short, whether you’re making $40,000 or $40 million, it always pays to live wisely within your means.

Written by: Staff
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11/14/17 – The Southerland Springs tragedy

When all was said and done, he had murdered over two-dozen people in Southerland Springs, Texas. Devin Kelley walked into First Baptist Church, located within the small town void of even a traffic light, and opened fire, killing men and women, children and babies. You’ve heard the news by now, and the details are chilling.

As we have told Insiders time and again before, anyone, of any design, can commit heinous acts. Yet, each inborn Brain Type strays in different directions once they choose their dark path (and yes, it is always a choice, often aided by substance abuse), and the consequences emerge differently. In cases of multiple killings, particularly in recent decades, one Brain Type has been largely responsible.

Jon Niednagel has profiled hundreds of cases over the decades, including his assistance with the Unabomber and O.J. Simpson evils, to many of the latest tragedies we have witnessed. While some inborn designs tend toward long-term calculated, premeditated murder, and others ‘in-the-moment’ rage, this one particular design is liable for a majority of slayings. They are keen to formulate basic yet strategic plans, carry them out rather quickly, and aren’t hesitant to do so on a large scale, often wanting the world to know their name or religious/ political beliefs.

Such was the case with Devin Kelley, whose history should have been enough to sound off any alarm. An avowed atheist, Kelley was court-martialed in 2012 and convicted for assaulting his wife and stepson (fracturing the child’s skull on two occasions!). He was often described as depressed and unfocused, and threatened his mother-in-law on several occasions. After the South Carolina shooting, Kelley even went so far as to say to a friend, “Isn’t it cool? Did you watch the news?” He complained that he wish he “had the nerve to do it, but all he would be able to do is kill animals.”

The response from the community and members of First Baptist Church has been inspiring to the nation, a test of faith that has caused them to draw closer together. This is evil, but all things work for good for those who love the Lord. We’ll pull together, this community will pull together. Sadly, these atrocities will continue until hearts are changed. Evil people will always find the tools to fulfill their depraved conditions, but can we do anything to alter their misdirected minds? Yes; share with everyone what King David implored millennia ago, Thy Word have I hid in my heart that I might not sin against Thee.

Written by: Staff
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11/10/17 – Say hello to Brother Love

We all know of Metta World Peace (#1 FEAR), formerly known as Ron Artest of the NBA, but do you know of the famous rapper Brother Love? No, you probably don’t, because such wasn’t his name until just recently. The world formerly knew him as Diddy, P. Diddy, Puff Daddy, or just Puff. Well folks, no longer.

I decided to change my name again, said Sean Combs (his original name) on Twitter Saturday from a seaside location while celebrating his birthday. I’m just not who I am before. I’m something different. So, my new name is Love, aka Brother Love… I’ve been praying on this. I know it’s risky. It could come off as corny to some people.

For those unaware, Combs is a #2 BEAR, so the fluffy name isn’t all too surprising (remember, a dominant Animate ‘feeler’). Male #2s, especially, find it quite difficult to leave the emotional center of Q2 (including R. amygdalae). Being around others takes them to Q1 (the RPFC) where they find emotional relief, but upon returning to their alone times, emotions envelop them again (good and bad). You probably will be hard-pressed to find a #6 BEIR or #7 FEIL changing their names to something so ‘lovey’ (or the often grounded, reality-driven #7 changing their name at all!).

Happy birthday, Brother Love.

Written by: Staff
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11/7/17 – Goodbye to a friend

Life hits hard sometimes, and the greater the hit, the greater the perspective one is often given of life. What can seem like the end of the world at one moment can suddenly change into, “Hey, that’s not so bad,” the next moment when true tragedy strikes rearing its ugly head.

In their first season game, Gordon Hayward of the Boston Celtics was thrown an alley-oop pass from Kyrie Irving (#13 FCIR) when he landed awkwardly and his left leg bent as he collided with Lebron James (#1 FEAR), immediately collapsing to the ground in the first quarter against the Cavs. The footage is excruciating to watch, to put it mildly, and it was announced that Hayward will be out for the entire season. According to doctors, it was a clean break, so his leg is expected to heal in what could have been a career ending moment.

Indeed, it was hard for us, and fans, to watch our Boston Celtic’s lose one of their best players. Yet, on the same day, tragedy really struck closer to home.

Our longtime friend, Kyle Stevens, went missing while flying his small plane in Alaska from Russian Mission to Bethel to pick up volunteers for the Christian mission where he works. His plane was soon found about 10 miles downriver, and what at first began as a rescue mission soon turned into a recovery mission, with his body eventually beingAi??recovered.

Kyle was only 31 years of age, and leaves behind a wife and two young children. He died what he loved doing … flying, and serving people in the name of Jesus Christ. Kyle was a unique and gifted #10 BCAR, and writes his brother, Andrew, “My brother Kyle was always a big dreamer. When we were young, he spent countless hours telling me stories of us in imaginary far off places. We had a marble set with every marble individually named, and we would sit in our attic for hours while he used them as the characters in his stories.”

Life is short, and Kyle leaves us with a beautiful example of a life lived for for what truly matters.

Written by: Staff
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10/30/17 – Yuli Gurriel’s racist gesture

The World Series has been quite the firestorm, but things really got heated up several days ago ago when a certain Astros’ player made fun of a certain Dodgers’ pitcher in what has been described as a “horrible racist gesture”. It was indeed a quick, slight gesture, but it ended up handing him a 5-game suspension next year that’ll also cost him hundreds of thousands of dollars in pay.

So who was it, and what did he do exactly? It was Houston first baseman Yuli Gurriel, and he used his hands to slant his eyes after hitting a home run off of Dodgers’ Darvish, giving the Astros a 1-0 lead. Darvish is Japanese, and as we pointed out in our last article, he is the only #5 FEIR player on either team (that we know of). So, can anyone guess Yuli’s Brain Type? Who might be the most prone to act in the moment without thinking things through? Who enjoy a good laugh by sometimes poking fun of people in life without necessarily trying to hurt their feelings? Yes, the #1 FEAR, which is Gurriel’s Brain Type.

If one could spend just a little time in an MLB locker room (or any sport for that matter), one would quickly be enlightened to not only the frequent filthy talk, but also the many ethnic or “racist” slurs and jabs players let loose on each other without batting an eye. Blacks on whites, whites on blacks, browns on whites, etc. … it goes both ways and in all directions. Certainly, there is no justification for what Gurriel did, but the fact of the matter is that he was just one of the boys who got caught doing it. Others are more discreet (albeit tactical #13 FCIRs). Gurriel was certainly sorry for the gesture, but told reporters he didn’t think anyone would take it too seriously. “I didn’t think anybody would think (bad) about what I meant with all those kinds of things like that. I offer my apologies to baseball and anyone offended.”

So what was Darvish’s response? Classic #5 FEIR, who try to stay positive in life and not make mountains out of molehills. He told reporters, “What he had done today isn’t right, but I believe we should put our effort into learning rather than to accuse him. If we can take something from this, that is a giant step for mankind. Since we are living in such a wonderful world, let’s stay positive and move forward instead of focusing on anger.”

Well stated, Yu Darvish.

Written by: Staff
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10/27/17 – World Series all tied up

It was “an improbable victory,” but the Houston Astros pulled off a win Wednesday night to tie the World Series 1-1 against the Los Angeles Dodgers in what was described as “so completely insane and ridiculous that you wouldn’t believe what happened if you didn’t watch it.” It was finally in the 11th inning that Chris Devenski (#13 FCIRstruck out Yasiel Puig (#1 FEAR) in a nine-pitch battle to give the Houston Astros the 7-6 win.

Speaking of Puig, did you see him violently throw down his glove after he missed a diving catch in the 8th inning? Wow! Talk about an emotionally aggressive #1 moment!

This World Series could aptly be called “The #13 FCIR World Series” as both teams have a host of #13s on their roster, the most notable being the bearded wonder, Justin Turner. Justin is enjoying the limelight currently, but he may be the kind of #13 player we have witnessed many times shine for a bit and then fade in baseball mediocrity. Yet he has changed his hitting philosophy and mechanics, so he may prove to be legit for some time. Clayton Kershaw and Justin Verlander are also both hard-throwing #13 FCIR pitchers, and while Houston’s Jose Altuve could be mistaken for a might mouse #1 FEAR, he too is a #13 FCIR. Altuve is a right hander who hits to all fields, and due to his small 5 foot 6 frame (actually less), he has learned to perfect the art of “small ball” to get on base. Nonetheless, his use of the gross-motors is impressive for the CI ‘owl’, developing a big man’s power to his home runs!

For anyone interested, the Dodgers have a rare #5 FEIRAi??pitcher in Yu Darvish from Japan. And of course, the Astros have a #1 FEAR of their own in the person of aging Carlos Beltran.

Written by: Staff
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10/23/17 – Tiffany and Ivana Trump

It’s always amusing to find famous, influential people with children who possess different Brain Types from their parent(s), particularly when the child’s design is not necessarily geared for the same line of work. One could think of Prince Harry, a #1 FEAR, whose #3 FEAL mother Diana and #15 FCIL grandmother Elizabeth certainly fit the prim and proper English royalty role better than his “live free” inborn Brain Type. Then you have Jenna Bush, another #1 FEAR and daughter of George W. (#15 FCIL) and Laura (#11 FCAL). Rather than pursue politics, Jenna has turned into quite the TV host/journalist, utilizing her innate people skills to succeed in her endeavors.

Now, well, we have another #15 FCIL in the White House, and again like W., he has a #1 FEAR daughter, Tiffany Trump. She is currently a law school student at Georgetown (wonder how that’s going for her!), but Tiffany’s natural interests have been in the entertainment world. In 2014, she released a music single called “Like a Bird”, and later told Oprah Winfrey (#9 FCAR) that she was evaluating whether to take her music career “to the next level as a professional”. Can anyone say Brittany Spears, or Jessica Simpson?

And there once was another #1 FEAR in Trump’s life whose name is Ivana, and while running for President, Donald credits her advice for his upset victory. Ivana stated in a recent new interview that she encouraged her former hubby to take to Twitter to get his message out, and it fueled his improbable win. I said, I think you should tweet. It’s a new way, a new technology. And if you want to get your words across rightly, without telling the New York Times, which is going to twist every single word of yours, this is how you get your message out.” Leave it to the relational, practical #1 to give such good advice! Ivana also went on to reveal that Donald offered her the ambassadorship to her native Czech Republic. Her response? “I like my freedom. I like to do what I want to do, go wherever I want to go with whomever I want to go. And I can afford my lifestyle. Okay, why would I go and say bye-bye to Miami in the winter, bye-bye to Saint-Tropez in the summer, and bye-bye to spring and fall in New York? I have a perfect life.

Yes, folks, and there are just a few reasons you don’t find more #1 FEARs in Washington D.C. I mean, with so much singing to do, and so much of the world to see, how could you possibly expect a dominant Right brain Empirical to spend their lives cooped up in office buildings?

Nope. Leave that to the imaginative, cerebral designs.

Written by: Staff
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10/16/17 – Herschel Walker and taking the knee

As the “take the knee” football controversy continues to intensify, started by Colin Kaepernick (#13 FCIR) a year or so ago, another well-known athlete has a thing or two to say about it. His name is Herschel Walker, former Heisman Trophy winner, professional American football player, bobsledder, sprinter, and mixed martial artist. Yeah, that’s quite the resume, and leave it to the energetic, athletic #9 FCAR to be able to claim those titles. While Herschel may initially come across as a tough #5 FEIR, or even a jaw-flapping #1 FEAR like Muhammad Ali, he is a creative, imaginative #9 who is gifted in verbally engaging with his audience.

Check out the video about Mr. Walker. You’ll see he and others claim he suffers from multi-personality disorder, or DID (Dissociative Identity Disorder), a commonality we find among the #13 and #9 Brain Types (or rather, among those diagnosed with it, the majority tend to be one of these two designs). Without going into much in-depth science, remember that #9s and #13s are gifted most in imagining “what could be”, thanks to the abstract Q1 neurons, and can pretend to be other people (hence Hollywood is full of them). They are like chameleons, adapting their personalities to suit their surroundings (more or less, depending on upbringing and self insecurity). Think of Beyonce, who’s other, more aggressive persona of herself she calls “Sasha Fierce.” Beyonce went on to explain,“I have two different sides to my personality. It’s when I’m on the stage and who I really am (off stage) … and give them (fans) a better, deeper connection to my true feelings and my sensitivities and vulnerabilities. The more mature I get the more I use Sasha Fierce when I’m afraid or when I need to be strong or a little more tough.”

Walker has demonstrated amazing physical discipline throughout his life and career (and only eats 1 meal a day!), but this comes as no surprise to Brain Type enthusiasts. Think … who is considered to be the, or one of the most regimented football players today? Yes, Tom Brady, another #9. Remember, too, that #9s can tend to be fear-oriented, wanting to keep up appearances (especially as they get older) and seeking to please those around them. Herschel was also raised with a solid upbringing down in his home state of Louisiana.

In terms of martial arts and fighting, two well-known #9 boxers have been Oscar De La Hoya and Evander Holyfield.

Also check out the video below where Walker shares his thoughts on taking the knee.



Written by: Staff

10/10/17 – Football’s Antonio Brown needs to calm down

“I don’t know [if] he needs to react that way. He’s superhuman on the football field, and when that happens it almost brings him back to being a mere mortal, if you will. Because it gets in his head and it just messes with all of us a little bit. I’m not trying to call AB out. I just think this is causing a distraction that none of us really need.”

Those are the words of Ben Roethlisberger (#13 FCIR), quarterback for the Pittsburgh Steelers. Who was he talking about?  Receiver Antonio Brown, who “threw a bit of a tantrum on the sideline when he tossed a Gatorade cooler and proceeded to yell at offensive coordinator Todd Haley.” Brown also was visibly upset at Roethlisberger after the QB missed him when he was wide open for a pass, resulting in the team having to punt.

So what’s Brown’s inborn Brain Type?  He’s an energetic #9 FCAR, and coach Mike Tomlin also thinks he needs to calm down. “He’s a competitor, but he has to control it. If he does not, it can work against him, it can work against us.” Tomlin went on to add, “Man, this is not Antonio’s first rodeo. I’m not going to waste a lot of time talking to Antonio about not throwing water coolers and so forth. Be a professional.”

Remember that #9 FCARs are your quintessential emotional reactors (along with #1 FEARs), wearing their high-strung feelings on their sleeves. Containing Antonio Brown will be no easy matter. Think of former NBAer Kevin Garnett, or entertainment’s Kanye West. This author is the parent of two energetic #9s, and it’s vitally important to start at an early age with some simple disciplines, such as reading quietly for 15 minutes, using quieter voices at the dinner table, and so on. With a little practice, they can learn to channel their energy with focused fervor in accomplishing great things, as did our longtime and unforgettable friend, Vic Braden.

Written by: Staff
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