The Brain Type Institute has made Brain Type® assessments on thousands of people–many well-known. Most of these “famous” persons were not evaluated in person but rather by video tape analysis using Brain Typing’s methodologies. These evaluations are based on BTI’s years of typological, scientific, and empirical studies. Though we believe the appraisals are correct, we do not want them held as absolute—lest people profiled be unfairly judged by those who do not fully understand Brain Types. BTI intends only for the positive application of this information and desires readers to grasp its essence—that each person possesses an inborn design, one of 16 individual Brain Types, which predisposes him or her to specific cognitive, physical, and spatial traits.

6/6/17 – The couple that was Joe DiMaggio and Marilyn Monroe

A famous “Hollywood Hookup” from back in the 1950s was the relationship between baseball’s Joe DeMaggio and the big screen’s Marilyn Monroe. And wow, when you put a #2 BEAR like Joe and a #9 FCAR like Marilyn together, you have yourself a unique combination! DiMaggio married the Hollywood star in 1954, but they would split just nine months later. Dr. Rock Positano’s became a good friend of the iconic baseball player in 1990 when he helped Joe with an old heel spur injury, and says he became part of DiMaggio’s “Bat Pack,” who comprised of just a handful of friends. As one author puts it, DiMaggio was “notoriously private.”

You can read the source article for yourself, but we thought one quote from Positano was revealing of Monroe’s inborn Brain Type. The most important thing that he always told the group was that she was an amazingly intelligent, talented, gifted actress and he had a problem with people seeing her as this dumb blonde. He made it clear to our group that she was anything, but a dumb blonde. She can learn scripts faster than most people could. And he always found that to be an amazing part of her make-up. Going way beyond her physical beauty, he felt that she was a smart professional.

While at an early age the #9 FCAR can seem someone unintelligent (after all, they’re usually bouncing off the walls), they love to please their teachers (and others), and hence will often push themselves academically. They particularly excel when things aren’t too mundane. As Niednagel writes in Brain Types and Parenting“Work is play and needs to be unstructured with constant interaction. They can spend hours researching subjects that interest them. The next day, however, the interest may have flown, replaced with new pursuits and new stimuli.”

Research reveals female #9s have an advantage over their male counterparts, accessing the Left brain more readily. Language typically comes easier and earlier for lady #9s. Yet compared to the other Conceptual Q2ers, namely the #13 FCIR BT, Marylyn and fellow-9s do not possess the same technical aptitude for acting and other vocations. Nonetheless, Joe’s assessment of her abstract intelligence was spot on, especially coming from the grounded perspective of a highly Empirical and sensing #2.

DiMaggio talked very little of Marilyn, and no one dared ask. We never, ever, ever brought up Marilyn Monroe at the dinner table, he stressed. If he brought her up, he brought her up and of course, no one dared ask a follow-up question. He went on to say, “We felt that their careers may have led to the issues that they had but Joe had a tremendous amount of love, respect and concern for her. And I think at the end of the day, Joe was more concerned about making sure that she was in a good place and good position. That she was cared for and loved. That was really his biggest concern.

Yes, lest anyone wrongly assume two Animate “feelers” can have a perfect marriage, it can be everything but.  Every Brain Type comes with their deep flaws, and marriage is centered on a promise of self-sacrifice, patience, and putting the other first, “till death do you part.”

Written by: Staff
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5/31/17 – General manager Bob Myers knows Brain Types

We couldn’t help notice some interesting reports on Bob Myers, General Manager of the Golden State Warriors. Steve Kerr (#8 BEIL), their current coach, recently went on to say of him, “He doesn’t interfere, yet they know he’s there. He’s got a really special quality of being here and then staying in the background at the same time. He gets it. I think that’s the way he approaches his life. He’s very modest and yet he’s very confident. He’s very knowledgeable and yet he listens. He’s never the know-it-all guy who has to show he’s the smartest in the room but he actually is the smartest in the room.

Wow! How’s that for a glowing report? Mr. Myers is a #6 BEIR, and truth be told, he has spent a good deal of time around Jon Niednagel and Brain Typing. Niednagel first met and Typed Myers way back when he was just a rarely used player on the UCLA Bruins 1995 NCAA Championship team, telling then-coach Jim Harrick (#7 FEILof Bob’s design. Knowing that he possessed a BT that had much upside, Jon became friends with Myers and encouraged him to max his inborn giftedness in all areas of life. Not only did Bob go on to get his law degree, but he took it back into basketball to eventually become assistant general manager of Golden State, and now he is the general manager. After the 2014-15 regular season, Myers was even named the NBA Basketball Executive of the Year.

At any rate, the knowledge of Brain Types has certainly been a benefit to the #6 Myers over the years, whose Brain Type can have a natural tendency to lack social skills. Yet, Myers took the challenge and has remarkably become the exact opposite. Stephen Curry (#13 FCIRwent on to say of him, He understands how important it is for him to be aware of everything that’s going on, how everybody’s feeling. It’s a tough job, for sure, to have to balance, manage, all these different personalities and the ups and downs of the season. He’s bridged the gap between upstairs and downstairs. All that responsibility, it all pays out when we all succeed, and a lot of that goes to what Bob does on a day-to-day basis. He finds a way to be personable, to be connected to every single person in our organization. And it’s very genuine. That goes a long way.

The Warriors 2017 squad has many top NBA stars, and Mr. Myers knows them very well, including much about their inborn Brain Types.

Written by: Staff
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5/26/17 – Lebron James’ best kept secret

The Cleveland Caveliers are on their way to the NBA Finals. While the Cavs definitely have a talented team (who can really shoot the ball) in Kyrie Irving (#13 FCIR), Kevin Love (#6 BEIR), Kyle Korver (#13 FCIR), J.R. Smith (#9 FCAR), and Deron Williams (#1 FEAR), superstar Lebron James (#1 FEAR) is largely to credit for their championship success.

During their stint against the Raptors weeks ago, something caught everyone’s attention. LeBron hit three left-handed floaters throughout the course of game 3. James is normally a right handed shooter, but get this … he is left-handed in all other aspects of his life!

In Lebron’s own words, “I have no idea how I became a right-handed basketball player. I think maybe it was because of Michael Jordan (#6 BEIR), Penny Hardaway (#2 BEAR), guys that I looked up to growing up. Seeing those guys shoot righty, I guess I’ll shoot righty. I’m pretty much a left-hand guy. I don’t take many of those shots, but I’m capable of making those shots. I work on my craft. I work on both hands. I just thought I guess it looked cool until I got older and I wish I was a lefty, because those shots look a lot better.

Wow! The young James simply switched hands because it looked good! Talk about an observant dominant Empirical!

Of course, here at the Insider we have written ad nauseam regarding left-handers and their athletically benefited brain (utilizing the Right hemisphere more proficiently and thus the gross-motors).  There is no doubt Lebron is a better baller due to his naturally left-handed makeup.

Watch Lebron explain his transition in the video below.

Written by: Staff
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5/24/17 – The end of Sean Hannity?

Sean Hannity is one smart, wily, fierce fighter. He needs our support even more now. There is turmoil and dissension at Fox News.”

Those are the words of Melanie Morgan, Co-founder of StopTheScalpins, which is continuing its efforts to stand by Sean Hannity while he is under fire. So what’s going on? As one journalist puts it, “Under internal pressure over his pursuit of the truth behind the Seth Rich story, network suits are apparently closing in on one of the network’s remaining conservative holdouts.” In his opening segment last night, Hannity told viewers, I promise that I will continue to tell the truth. As for my future at Fox News, Media Matters is attacking. The Left is organizing an advertising boycott. I will continue to do my job to the best of my ability. I serve at the pleasure of Fox News.

For those out of the know, the Rich murder case in 2016 has intrigued many political followers since the DNC staffer’s body was found last summer. Many believe he was leaking information to Julian Assange, head of Wikileaks, which eventually led to his murder. The case, even at best, is highly suspicious.

Of course, Hannity has long been a fighter, which comes as no surprise given his #15 FCIL Brain Type. TV viewers spent 18.4 million hours watching him in the first 15 weeks of 2017, up 41 percent. He has defended President Trump (a fellow #15) at his worst moments, and now the President is said to be an avid fan who sometimes “seems to act after getting ideas from the Hannity’s broadcast. “

And how’s this for a #15 description?

“Hannity rose to the top of conservative media over the past 30 years through a combination of hard work, good luck, charm, stamina, and party loyalty. He dropped out of a series of colleges, never earning a degree. In the late 1980s, Hannity got his first job in radio, hosting a show for no pay at a college station in Santa Barbara, Calif. For years, Neal Boortz watched in frustration as Hannity out-hustled him on the unglamorous business end of radio. ‘In those days, if he wasn’t on the air, he’d go into his office, and the schmooze machine got turned on,’ Boortz says. ‘When Hannity was on a radio station, whether it was in Taylor, Texas, or New York City, he knew the name of the general manager. And he knew the name of the program director. And he knew their wives names, and their children’s names, and their birthdays. He was constantly calling people: How am I doing? Is there anything I can do for you?ai??i?? He was just marvelous at that.’

At any rate, Sean has outlasted fellow Fox superstars Bill O’Reilly (#13 FCIR) and Megan Kelly (#15), but it appears his time is coming. Last night he ominously ended his show, stating, “Hopefully, I will see you again tomorrow night.

We hope so, Sean.

Written by: Staff
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5/22/17 – So why did Lebron James choke?

They are singing his praises, haling him “better than Michael Jordan.”  He has won 3 NBA Championships in his illustrious career, not to mention 4 MVP awards, 3 NBA Finals MVP awards, 1 scoring title, 2 Olympic gold medals, and his team is now up 2-1 against the Boston Celtics of the semi-finals in hot pursuit of yet another championship. Yes, Lebron James has certainly earned his stripes, and Jon Niednagel was quick to extol the young James when he came out (and before he came out) in the 2003 draft while Niednagel was working for a team we will leave unnamed. Lebron was a #1 FEAR, Niednagel told insiders at the time, a 21st century Magic Johnson (another #1 BT) but with far more athleticism and hops something the NBA has never seen before. Additionally, JN warranted LJ’s brain was top-notch, with key neurochemicals in excellent shape, and superior to all projected first-round #1 FEARs in the 2003 draft. He was also the most mentally/ emotionally mature.

So the question is, MJ or LB? When we factor overall athleticism, James is the better. When we factor height and strength, James is the better again. When we analyze the brain, however, this is where Jordan and James differ. Lebron is certainly all Le-brawn, but Jordan is all Le-brain. As a #6 BEIR, Jordan was the master of spatial-logic, as was master-passers John Stockton and Jason Kidd (who are number 1 and 2 on the all time assist list, with #5 FEIR Steve Nash at number 3), seeing the floor and reacting logically with cat-like instincts. Not considering individual neurotransmitter health, the #6 thrives under pressure unlike any other of the 16 inborn designs.

So what happens to a #1 FEAR when the pressure really hits? Or how about when they are thrown off their game, even when possessing a most-healthy brain? That’s what happened to superhuman Lebron on Sunday when the Celtics ‘D’ kept him from driving the lane at will. His ‘feeing’ Animate brain got frustrated, which in turn caused his motor, visual, and mental skills to break down. The EA ‘dove’ muscles literally tightened up when succumbing to mental/ emotional duress, which can even cause #1s to find breathing difficult (pulling their shorts and panting even asking the coach to take them out)! At any rate, what we saw happen to Lebron in game 3 was a #1 who was kept from doing what he does best … utilize his muscular, athletic body in the paint. “I had a tough game period. I didn’t have it … Me personally, I didn’t have it.” You sure didn’t, Lebron. Among many increasing breakdowns throughout the game, LJ only took a handful of shots in the last quarter.

If the green team has any hopes of winning the series, Lebron needs to be kept outside. Granted, he can still shoot, but not nearly as well when he is kept clear of the paint from jump ball to final buzzer. Easier said than done, we know, but the Celtics showed Sunday night that it can be done. Get inside Lebron’s emotional head, especially the right amygdalae, and you’ve got yourself a fighting Irish chance.

Written by: Staff


5/18/17 – The Simone Biles Glare

Of all the 16 Brain Types, one of them most consistently wears their emotions on, not their sleeves, but their faces. As CAs, their greatest area of proficiency is the speech (mouth region), and as high-energy Q1s, those “emotions” are seldom withheld. Yes, the “Motivator”, or #9 FCAR, wouldn’t naturally be the greatest poker player teammate, giving away your hand by their expressions every time you were dealt good or bad cards!

They also don’t take criticism very well. In fact, Jon Niednagel writes in Brain Types and Parenting, “They are delightful and entertaining, but very sensitive to criticism.”  So, when the judges spoke harshly to Olympic gold medalist Simone Biles (#9) last week regarding her ‘Dancing With The Stars’ performance, her countenance, literally, dropped. In fact, her disgusted look has gone viral on the Internet, with people posting it along with their personal captions, “This is me when…”

Interestingly, judge Julianne Hough chimed in about Simone’s smile, stating, “I don’t know if the smile is authentic. I want to see rawness come out.”  Of course, catch Biles in any interview offstage, and her huge signature smile from cheek to cheek is impossible to miss.  Yet, when she hits the dance floor, her rehearsed ‘routine’ begins, and the competitive, seasoned Olympian within comes back. Still, after Biles’ second dance, another judge commented, “You let out your signature smile after you did your trick, which was great that was very authentic I felt you uncertain a little bit be careful sometimes you dance like a metronome, you’re so on the beat. I want to see if you can play a little bit, holding and extending.”

Despite the “signature smile” compliment, Biles’ face immediately dropped due to the “metronome” comparison. Co-host Tom Bergeron then commented to Biles, “I was waiting for you to smile at some of the compliments but you didn’t.” Simone’s response to him? “Smiling doesn’t win you gold medals.”

Ouch! Remember, #9s also tend to work harder than most of the other Brain Types when they really want something. Thus, failure can be very hard to take. Niednagel also writes of them, “They may overextend themselves to please others and personalize negative comments to an exaggerated extent.”

It’s ok, Simone! Don’t take it too hard! And you other #9s out there be sure to do the same!

Written by: Staff
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5/15/17 – Prince Harry finally opens up on the death of Diana

Any Brain Type has a difficult time coping with tragedy, but in terms of emotional instability that can lead to depression and/or thoughts of self-worthlessness (or denial), a few designs are more prone to such.

BT enthusiasts know that Prince Harry of England is a #1 FEAR who has led an unstable life off and on over the years. Now 32 years of age, Harry finally revealed in a recent interview that he almost had multiple breakdowns after his mother, Diana (#3 FEAL) was killed in a 1997 car crash when he was only 12 years old.

We encourage you to take notes here, folks, regarding #1 males. Often, when an FEAR man encounters great difficulty, especially involving relationships, they can be prone to “pent up” their his emotions. Everything is stuffed tightly inside (unless nurture has taught #1s to open up), which can even make them appear as Inanimate “thinkers”.

Here is what Harry had to say. “For a lot of my 20s, I was a problem. I shut down all my emotions” for nearly 20 years and had been “very close to a complete breakdown on numerous occasions.”  Again, he says, “My way of dealing with it was sticking my head in the sand, refusing to ever think about my mum, because why would that help?”

As an outlet, Harry started to revert to his inner Mohammad Ali (#1 FEAR), stating he had at times felt “on the verge of punching someone” and had taken up boxing to release his aggression (no surprise here!). His older brother, William (#15 FCIL), however, clearly saw what was wrong, and wanted to help. My brother was a huge blessing. He kept saying. This is not right, this is not normal you need to talk about stuff. It’s not normal to think that nothing’s affected you.

Though #15s are among the quickest to find a solution to a problem, especially in the Inanimate world, assisting others with their emotional difficulties would not be considered the CEO’s innate strength. Yet when possessing strong values and a genuine interest in others, a nurturing component, FCILs can more resemble their DNA mate of yesteryear, the Bible’s Apostle Paul, and his remarkable love treatise found in 1 Corinthians 13. Though once a lethal persecutor of the Christian innocent, Paul abruptly and miraculously changed after being enlightened from above. Yes, there’s hope for all of us in our individual BT shortcomings!

Unquestionably, Prince William’s #3 FEAL mother had an impact on his genuine concern for others. Additionally, until recently, Harry had never before spoken publicly about his problems dealing with Diana’s death. After counseling and going out to help various charitable organization, the youngest Prince says he is doing much better these days. “All of a sudden, all of this grief that I have never processed started to come to the forefront and I was like, there is actually a lot of stuff here that I need to deal with,”he said. In conclusion, Harry says he is in a good place now.”

The two Royal brothers are very blessed to have one another. Though widely diverse from inborn BT, they can be of mutual benefit and encouragement tackling life’s challenges. As the ol golf adage goes when partners bail out one another, they hammed and egged it, so also can the near opposite siblings, William and Harry.


5/3/17 – Dale Earnhardt Jr. to retire from NASCAR

His father was a racing legend, a fiercely competitive #6 BEIR who was rightly nicknamed “The Intimidator” due to his aggressive driving style. Yes, by the 1990s the name Dale Earnhardt had become synonymous with NASCAR, but in February of 2001 Earnhardt died instantly of injuries sustained after he collided with another car and crashed in the final lap of the Daytona 500 an unexpected event that was widely lamented in the racing industry.

His son, Dale Jr., has also made a name for himself over the years, winning 26 races including the Daytona 500 twice. A kind, calm and collected #2 BEAR, Dale hasn’t been the best driver in racing history, but he has arguably been the most popular driver in NASCAR, receiving the most popular driver award 14 times in a row! Now, just a few days ago, Dale made an emotional announcement that was true to his personality. “In typical fashion,” writes one author, “he did not try to conceal his emotions.”

Been up since 4, Jr. wrote on Twitter, followed by an emoji with a straight mouth. Woke up like, followed by another emoji of a face with eyes wide, cheeks flushed. Yes, the younger Dale will be retiring after missing half of last season due to a concussion and its lingering effects. Earnhardt, now 42 years of age, says that the time has come to go and that he wants to make the decision himself rather than be forced out for health concerns. “His 2016 concussion was his second in four years, and led him to wonder if he would ever return to racing.”

And how’s this for a typical description of the #2 BEAR? “Earnhardt had a fan base from the moment he put on a firesuit because of the adoration directed at his father, but his popularity grew as his down-to-earth, relatable personality emerged.” And like a typical #2 who doesn’t usually dream big for themselves, Dale confessed when first entering NASCAR, I was afraid of not being able to do it.  I guess what I’m saying is I accomplished way more than I ever dreamed. Way more than I ever thought I’d accomplish. So I’m good.

A wise decision, especially considering what damage multiple concussions can do to the brain long term.

Written by: Staff
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4/30/17 – Steve Kerr is in a lot of pain

Our sympathies go out to head coach Steve Kerr, who in recent days has been experiencing “excruciating pain” according to sources, even to the point where he can barely walk. Kerr hasn’t felt well all series, according to people around him, and recently it became unbearable. Where did it start? Nobody is sure, but they are looking to back surgery Kerr had in 2015 that caused a fluid leak in his spine.  His symptoms have also included headaches and nausea. Thankfully, “Kerr felt well enough Saturday morning to address the team,” though he did not attend the Warriors pregame shootaround.

Pain is difficult for anyone, especially dominant Empirical #8 BEILs. They are acutely aware of their bodies (which is why they often tend to be thin), and you can be sure Kerr is feeling every bit of pain his body is sending his way. Jon Niednagel, who has been fighting a malignancy over the last several years, can certainly sympathize with Jeff, while they also share the same inborn BT.

On the flip-side, #9 FCARs arguably have the greatest pain thresholds (which also makes them great long distance runners). In sports competition, numbers #9 and #13, as dominant subconscious, Right Front-brained Conceptuals, are able to suppress painful reality like none others. Yet when not engaging an energetic sports endeavor, but rather in solitude, #9s and #13s can be overcome by painful reality even to the point of exaggerating it. Thus, when unpleasantness hits, on or off the field, #9s and #13s typically like to stay on the move anything to keep them from the reflecting on the ills of the moment.

Written by: Staff


4/24/17 – Agassi beat Becker because of his tongue

When it comes to noticing the details of life, dominant Empiracals rule the roost. Reality is their forte. “What is” is their best friend. The here-and-now dominates their consciousness 24/7 (well, except while they’re sleeping), hence largely blocking out the Cerebral, imaginative world that dominant Conceptuals dwell in (which is also helpful in its proper time and place).

So, dominant Es notice things. Their eyes are like those of a hawk, seeing what most others are blind to, or ignorant of, in visible life.  The video below is a great interview with former tennis great Andre Agassi, a #5 FEIR, telling how he defeated Borris Becker 9 out of their last 11 match after losing to him the first 3 matches of his career. Becker, by the way, is another #5 FEIR.

So what changed the game for Andre? Watching Becker’s tongue. We’re not kidding. Listen to how Andre describes it.

Perhaps the best part of this video is Agassi’s insightful quote at the beginning, which rings true especially in light of Brain Type and the differences in people!

“You can’t problem solve unless you have the ability or the empathy to perceive all that’s around you. The more you understand what the problem is through other peoples’ lens the more you can solve for people in life and in business.”

Written by: Staff